Inaccurate Location Tracking on GA4 and UA reports - google-analytics

Starting with the core update on May 25th, we started getting traffic from locations (cities) that we do not target (Atlanta, GA and San Antonio, TX). Our local traffic (Estero, Florida) is down while the non-marketed site traffic is up significantly (May to Feb 646.05% year over year - see screen shot).
Analytic Trend since core update vs. previous year
We have discussed with Google Ads team and they cannot provide any support. We would like to understand what is causing new IP address traffic that started with the core update in May. As stated, we are not marketing to these areas and so we need a clear understanding of the added traffic (makes up total 5% of all traffic) from these cities.
Contacted Google Ads Support to get understanding but did not get any clarity. We have worked closely with our SEO partner and they have analyzed the data and cannot determine why the traffic is being reported. The traffic is coming from all mediums (organic, paid, direct, social, referral, etc.).

Related

Is there anyway to query data from the past on HERE api? (e.g. traffic data from L.A. last week wednesday at 2 p.m.)

I've checked the docs, but I found nothing. Is there a way to query data from the past. Is this a feature that is available through premium accounts?
Direct access to historic traffic data is not available via the developer portal. Please use the contact form to reach out to a HERE representative. (That said, historic traffic data is taken into account for features such as routing, e.g. when asking for a traffic enabled route in the future.)

Google Analytics incorrectly reporting traffic source as (direct) / (none)

I have 2 websites, a marketing(Mar) site and a subscription management(SM) site, recently I have been tasked to implement GA on the SM site.
Initial implementation went fine and sending some custom pageviews worked nicely to help with our single page sign up form.
Traffic from the MAR site gets dropped directly into our subscribe process when someone clicks buy and we have multiple sites on the domain separated by country, url's end like /uk/car, /fr/motorcycle, etc
I was expecting to see these urls in the Source section of GA but I see a very large proportion of the traffic sources as (direct)/(none) 87% in fact and no entries at all for any of the MAR site urls.
I have checked the referer in the headers manually and can see that the URL is infact correct when you land in the SM site.
The only thing I can think of is that the MAR site, also has a tracker in my SM site so that they can see our subscribe process in their stats and that maybe GA is considering them to be the same site.
They are hosted in completely different servers.
I would love some help on this, I am very new to GA myself as are my colleagues.

Tracking and setting goals referral sites using Google Analytics

Using Google Analytics is it possible either by using goals or creating a custom chart to track month by month how much traffic a referal network site passes to my website?
I'd like to measure the traffic source from a paid directory service, let's say, Yell - so I want to see how much traffic each month comes to me from their site and ideally set a monthly target so I can monitor this ongoing.
Any help or direction with this would be very helpful.
Thanks
Goals are not necessary for this. Simply ask the referring website to add utm parameters to all links on their domain that point to your website. So if your website is www.example.com, any links on their website pointing to your domain would be www.example.com?utm_source=yelp&utm_medium=affiliate&utm_campaign=summer_2017. Once that is done, you would just check the Acquisition > All Traffic > Source/Medium report and you should see a row for "yelp/affiliate". For that row, one of the columns will be sessions, which tells you how much traffic they sent you for the selected time period. More info on campaign tracking can be found here: https://support.google.com/analytics/answer/1033867?hl=en

How to get traffic from a specific country

I have a website hosted by an USA company.
I set Portugal as destination country of my site in google webmasters
I am using a social network (like facebook, twitter, etc) to advertise the website only to 2 countries: Brazil and Portugal.
But Google analytics only shows that I get only traffic from USA, Russia and others and NONE from Brazil and Portugal
Can somebody hep me here?
If you are not getting any hits from your Country, not even yours, then you have to check that the tracking code is correctly installed.
The best way to check it is by going to your website through your mobile (without wifi), and check if you see your visit in the real-time reports, if you don't see anything, then there is a problem with the code.
Besides from your tracking code being correctly installed. You must certainly have spam. Check your referral reports and look for unusual traffic, like share-buttons, traffic2cash, there are hundreds of spammers.
To keep clean your data you have to create a filter. You can find instruction on how to create this filter here. https://stackoverflow.com/a/28354319/3197362
Hope it helps,

What is Google Analytics traffic from "Mozilla Compatible Agent"

At work we recently made some changes to our URL structure (permanent redirects to new urls), redirecting various routing rules to a consistent format/page. This effectively changed 90% of our URL structure.
In Google Analytics, we've seen a bump of "visitors" of nearly 30%, but our bounce rate has seen a similar spike. Where is this coming from?
Upon inspecting further, when drilling into the "network" and location of the visitors from "Mozilla Compatible Agent" in Google Analytics, the majority of the traffic was coming from two locations (Hialeah, Florida and San Fransisco, California), both stemming from Microsoft's network. This traffic was present all along, but in under 1% of our overall traffic until the recent change.
I can only posit that it has something to do with Bing (likely Bing's Preview functionality) that is actually executing each page in browser instances and capturing the result.
I think the surprising thing is that Google isn't already filtering the results, but being that most crawlers/spiders don't execute JavaScript, the functionality may not be present.
The caveat here is to take this into account in terms of tracking your stats. We now have a filter against traffic coming from "microsoft" as the network source so that in the future this doesn't affect our stats so strongly.

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