Google Analytics - Difference between Active Users and 30 Day Active Users - google-analytics

Can someone please help in understanding the difference I am seeing in my Google Analytics report for Active and 30-Day Active users? Screenshot attached.
I have tried to google and research, but could not get a satisfying answer.
Thank you in advance.
Difference in Active and 30-Day Active Users for a specific date range

Related

Real time active users in GA

Looking at Google Analytics Real Time tracking.
Why is there such a difference in the two numbers?
It is a Google Analytics bug, it is an accumulation of the number of active users over time without however the total being decreased once the user is no longer in that state. There is nothing to do, it realigns itself.
https://www.analyticstraps.com/bug-numero-anomalo-di-utenti-attivi-in-tempo-reale/

How do I track the subscription revenue for my Apple Search Ads correctly?

I've been trying to answer this question for months with the help of colleagues and even the Firebase support, but whenever I think I finally found the answer, it doesn't make sense anymore.
I'm trying to track the revenue we are making with our Search Ads. We use Firebase, and I have several events to track this with: in_app_purchase, start_trial + one for each plan and start_subscription. Start_trial is being triggered whenever a user bought a subscription, doesn't matter if he's eligible for a trial or not. If the user is still subscribed after 7 days, the start_subscription event is being triggered.
The in_app_purchase event is tracked automatically, but afaik they track trials with the value of $0 and subscriptions without a trial with the correct $ value. When I sum up the earnings of my start_subscription event, it's less than the iAP revenue. This doesn't make sense, as the iAP revenue doesn't even track the value for users that were eligible for a trial. How do you do this? We're not allowed to have the user id in Firebase without getting a consent, so all data is anonymous. My only way therefore is to fully trust the data I have right there.
Your help is much appreciated, as I think I'm going nuts.

GA: How much time have my 100 most "obsessed" users spent on my site

Does Google Analytics have enough information to answer the question of how much time have my top 100 users spent on my site? I don't need their user information, I don't care about ID or name which I know it doesn't even have. Just the identification of individual users by the cookie GA uses, and a report of how much time the top 100 loyal users spent on my site.
is such a thing possible at all with GA?
From your comment on Colwin's answer:
I don't need google if I have to track this for GA, I just hoped it already has this information such as "page visit duration" on a per-user, ongoing basis. If I had to feed Google that information myself, I can feed my own database and run analytics on it. Thanks anyway.
The Google analytics sessions is
a group of user interactions with your website that take place within a given time frame. For example a single session can contain multiple page views, events, social interactions, and ecommerce transactions.
Average session duration will be calculated as
total duration of all sessions / number of sessions
I don't think this is available from GA out of the box. But you can build something like this with Custom Dimensions available within GA
This will let you setup and send custom metrics dimensions for users that you can then create reports for.
Google Analytics doesn’t allow you to out in PII but random visitor id's should be fine. You can then compare against your own database outside of GA if needed too.
This will allow tracking the same visitor even without them being logged in to your site.
Sending the custom dimensions could possibly look like this.
ga('send', 'pageview', {
'dimension5': '1234567890'
});
You get 20 free custom dimension slots with GA and 200 with GA 360 -> More info here
I think this article has what you are looking for
https://webanalyticsguy.com/2018/01/18/google-analytics-capture-client-id-reporting-purposes/
It shows how to capture the client id which is a decent way to track a specific user. And goes further to explain how to associate that with a metric, in this case the author uses PageView.
You could change this to Average Session Duration or another metric that gives you a sense of time spent.
I guess that you are looking for something like this:
http://www.analytics-ninja.com/blog/2015/02/real-time-page-google-analytics.html
You can get the counts of the users on your site. You can get the seconds they spent on your website page.
I guess this answer will be helpful too: https://qr.ae/TWpkI0

How to track rankings with google-analytics-spreadsheet-add-on

I wondered if it is possible to track the rankings with the google-analytics-spreadsheet-add-on?
Because in Analytics > acquisition > search console > landingpages you can see the rankings of the period which is setted ("Last N Days" in Report Configurations of Spreadsheet).
At the moment we are tracking the pageviews of last 90 days. We would like to track also the average ranking position of last 14 days. Do you know what I would have to set in the report configurations (propably metrics and dimensions)? Unfortunately I couldn't find a solution in the internet.
Thank you very much!
This script is doing perfectly but only for 100 sites.
https://www.ranktank.org/

Possible Google Analytics Bug - Traffic Sources Total Visits not matching Total Visits in other reports

Has anyone else seen this issue?
As of roughly 2 weeks ago, I get conflicting figures for the Total Visits metric between the Traffic Sources report and the other reports (e.g. Visitors, Dashboard). For example, for the week of 5/9/2010 through 5/15/2010, the Dashboard and Visitors reports both say 386 Visits. The Traffic Sources report says 157 Visits, and the 4 main source types (Search, Direct, Referral, Other) sum to 157 Visits, not 386.
Any ideas? Is this a known bug, or could there be a configuration issue?
Thanks.
Well it seems that quite a few GA users have observed unaccounted-for behavior, particularly during the past couple of months.
For instance,
18 - 19 May 2010:
more than 40 different GA users posted to the GA
User Forum all regarding the same
issue: no data whatever was
recorded in their GA Accounts
during the 18th and 19th of May. No
response from Google and nothing in
the GA Blog. Several users who had
other GA accounts that were functioning normally during this period, suggested that the problem might be caused by recent changes by Google to the GATC (which was in fact recently revised)--many of those who posted on the Forum said that indeed they had recently added the latest version of the GATC to their Sites/Pages.
6 - 9 May 2010:
Over 50 GA users reported, by
posts to the GA Forum, a complete
GA outage during the period 6 - 9 May
(no data appearing in their reports
for at least one of those days). This
time a GA Team member did respond with
a one-line response "there was a
delay in reporting, no data was lost."
This post also referenced a Twitter
message 4 from GA stating the same
thing.
In addition, i've seen a half dozen, perhaps more, recent posts (past 60 days) on the GA Forum in which users reported significant discrepancies between an aggregate figure and the sum of the constituents--both sets of figures from the same Report, e.g.,
Numbers Don't add up on the Absolute Unique Visitor's Report
Search Engine drill-down visitors don't match total
Neither Post was answered (either by the GA Team or anyone else).
Finally, since it's just a matter of clicking a menu and selecting a different option, i suggest comparing the figures you recited in your question with the analogous figures for Page Views, which is probably the simplest measurement in client-side analytics ("Visits" by contrast is strongly influenced by user cookie manipulation).
Through some trial-and-error looking at every specific source, I've traced the error to one item: within the Traffic Sources reports for the affected days (the issue seems to have partially righted itself as of yesterday's data, at least for my account), the delta/error/black hole was always equal to the Google CPC Search traffic for that day.
I have no idea what's causing the issue, but at least I know how to manually attribute the numbers. Hopefully Google has fixed this...
Thank you to all who commented/answered. I appreciate it.

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