Extending Boundfield - asp.net

Question

All,
I have been looking thru countless articles and I haven't really found a solution that will work. What I am looking to do is extent the BoundField to allow additional properties to be set that will be passed into the html. Here is what I would like it to look like:
<asp:Gridview id="theGV" runat="server" AutoGenerateColumns="false">
<custom:AdvancedBoundField HeaderText="Status" DataField="Status" htmlProperty="Something" />
<custom:AdvancedBoundField HeaderText="Name" DataField="Name" htmlProperty="Goes" />
<custom:AdvancedBoundField HeaderText="Average" DataField="Count"/>
<custom:AdvancedBoundField HeaderText="Count" DataField="Count" htmlProperty="Here" />
</asp:GridView>
and it would output something like:
<table>
<tr>
<td htmlProperty="Something">
Status
</td>
<td htmlProperty="Goes">
Name
</td>
<td>
Average
</td>
<td htmlProperty="Here">
Count
</td>
</tr>
<tr>
<td htmlProperty="Something">
Active
</td>
<td htmlProperty="Goes">
Nick
</td>
<td>
3
</td>
<td htmlProperty="Here">
14
</td>
</tr>
<tr>
<td htmlProperty="Something">
Inactive
</td>
<td htmlProperty="Goes">
Sam
</td>
<td>
123
</td>
<td htmlProperty="Here">
45
</td>
</tr>
</table>
any suggestions???