Right now I can only see that the only way to track conversion through Google Analytics is with Goals.
And it only allows entering the thankyou page URL.
In my case, I track registrations, and I don't use a thank you page.
When user lands on my homepage, clicks on Social Login button and after Sign in they land on the homepage again (but now logged in).
I use a Wordpress widget that appears when the user is loggged in. And this is how I track conversions.
But for this, I need a Google Analytics conversion pixel.
So my question is, is it possible, and does Google Analytics have a conversion (goal) tracking pixel?
You can send an event to Analytics when user is logged, so you can set that event as conversion.
Related
I am completely new to Google Tag Manager. I have gotten it installed on my site, and it is working to count the number of clicks on the register button.
However, what I really want to do is this:
A user lands on the page. I want to place a tracking cookie for the user, and then log the page view along with the tracking cookie ID.
The user then clicks the register button. I then want to track the click event along with the tracking cookie ID.
By including the tracking cookie information, I can then easily see that User A landing on the Page at 10:00, and then at 10:02 Clicked on the Register Button.
It gives a clear picture of what happened on the site. My goal is to drive people to the site through adwords, but I then need to see exactly what happened with these people and how long they were on the site.
Can I do this with GTM/Google Analytics? If so, how? If not, is there some other tool for this?
Take a look at the User Explorer report in Google Analytics.
I have managed to set up Google Tag Manager to fire off events to Google Analytics when links are clicked on different pages of my websites. I know it works as when I click the links, an alert shows up in Real Time --> Events section of Google Analytics.
I was wondering how to implement the following: For each page on my site I would like to see in Google Analytics the conversion which I define to be: Number of Relevant Links clicked on Page / Number of visits to Page. The numerator in this instance being whatever came from Google Tag Manager.
Thank you.
You are tacking about metric, not conversion. For conversion tracking you have to define exact value.
To track such metric you can use calculated metric with a formula X/Pageviews, where X is can be number of events (link clicks in your case).
I have a URL(https://www.mysite.com/tab/subtab/) that belongs to my website(https://www.mysite.com/). Clearly, to track clicks on this url, all I have to do is append the utm_source, utm_medium and utm_campaign parameters to it. Now, what I want to do is, track a url http://www.notmysite.com/tab/subtab/. This url is neither a part of my site, nor is it mentioned any where in my google analytics account, only the link is available for modification. If I append the utm_* params here, the "clicks" information goes to the http://www.notmysite.com website owner's GAQ account and not mine(obviously!). What parameters should be appended to this foreign url, so that I can track the clicks on it?
If this is not possible with google analytics, are there any other options?
Thanks
You will want to look into event tracking to track clicks on links.
https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide#Anatomy
Taking an example from Google's doc:
Click here
Any clicks on that link will now appear in Analytics under Content -> Events. Notice though how I added target="_blank" which is needed for ensure the accuracy of events for external links due to there not being enough time to send the data to Google. A workaround is to add a delay via javascript which is a better approach if you're tracking more clicks.
Please help me understand this. I have a client for whom we created a sweepstakes "mini site". Traffic was generated through banner ads, eBlasts, and newsletters. For the banner ads, I created custom urls, i.e. www.somewhere.com?utm_source=yahoo?utm_campaign=abc to track the traffic to the landing page per vendor/banner. this works just fine.
The entrant visits the page, signs up for the sweepstakes, has as double opt in email process for verification. All of my entering traffic to the landing page is tracking fine, and is properly broken down by utm_source and utm_campaign.
Some of the vendors had me place tracking pixels on the confirmation page for conversion statistics. The only info I have placed for internal tracking on the confirmation page is the GA tracking code.
I have been told to create tracking pixels to track the individual vendor conversions. Is this possible without the originating pixel data from the vendor? I am new to tracking pixels, but my understanding is that I need some information from the vendor in order to write the code for the pixel. Am I wrong?
I can't understand how we can place a tracking pixel on our end without at least campaign name or data from the vendor's tracking pixel that they placed on the page containing our banner ads.
What am I missing here? How can I actually separate the conversion traffic from the different sources when everyone receives the same double-opt-in email?
Please ask me to clarify if I am not being clear. Thanks in advance for reading my question.
There are two things you are trying to track here. One is Campaigns: Campaigns are how you measure the effectiveness of techniques to bring users to your site.
The other thing you are tracking is Events - this is what users are doing once they arrive at your site. If you want to track individual vendor conversions, you should add an onclick handler to either the submit button, or link that you are calling a "conversion"
For example:
Your link here
If you are adding the push to a form submit, you might want to have that push happen on the pageload of the success page, rather than the onClick of the submit (otherwise it will track the event, and it might not have actually happened due to form validation errors for example)
A site I'm working on is tracking Google Analytics events that always have a direct referral URL that is internal to our site. What would be good practice to link the event to the originating referral URL?
An example use case is:
User is on facebook -> Click through to our site -> Pageview -> Pageview -> EVENT
In this case the referral is considered direct but the traffic originated from facebook.
How do I make sure that the event's referrer is facebook in this case? So that when I look at goal conversion rates for my event, site visits that began with a referral from facebook and end in my event will count as goal conversions? And that this works for any referrer?
This can be achieved using a Custom Report.
Here is a template to get you started. Simply load this URL when you have Google Analytics open: https://www.google.com/analytics/web/template?uid=TGYsmF8ZT8Cthzq-9We9Yg
In a nutshell, I've defined the metric as unique events (that's what will be measured), and added Event Action as the default dimension. You can also filter by a specific Event, and add other Event data (label, category, value) as secondary dimensions.
Hope this helps!