I am confused why the behavior part doesn't show up in my google analytics account, this part is totally missed, does anybody know what should I do?
In Google Analytics 4 there aren't the same Universal Analytics reports. The data model is different and currently the interface has few reports, however you can create them from Analysis by entering the dimensions and metrics you want.
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Many of the conversions that my Firebase web app reports to my Google Analytics 4 property aren't showing up in Google Ads.
I have a single-page web app that uses the Firebase Analytics JS API to report custom events for a Google Analytics 4 property, including two events that have been marked as conversions in the Google Analytics "Conversions" page. All of the events reported by the app appear as expected in Google Analytics.
The GA4 property is linked with a Google Ads account that has auto-tagging enabled. I've imported the conversion events using the Ads site with a Count setting of "Every" (rather than "One"), but less than half of new ad-derived conversions are shown in Ads. For example, Analytics reports 55 occurrences of a conversion event two days ago, but Ads reports only 20 occurrences of the event for the same day.
I've used the Google Analytics Debugger extension to confirm that events contain a tid parameter with the GA4 property ID and a dl parameter that preserves the URL's gclid query parameter (using this approach). I've also used BigQuery to view the underlying Analytics events, and I can see that their page_location parameters preserve the gclid parameter and that they have correct value and currency parameters (e.g. 0.5 and "USD").
Are there other factors that affect whether GA4 events are correctly displayed in Google Ads? I'm confused by the way that some, but not all, events are showing up in Ads. I had a call with Google Ads support this morning but they aren't trained in diagnosing conversion-reporting issues.
Are the conversion events not showing up at all, or just not showing up after a couple of days? If it's the former, it's possible that there is a delay before the conversion reporting makes it to Google Ads and gets reported to the console.
As for inspecting the BigQuery conversion events for the correct tracking data, make sure to use the events_ table rather than the events_intraday tables as the summary tables more accurately reflect the count for events logged that day.
Beyond that it looks like your setup is correct since some conversion events are already being reported, but just in case here is a link to the Google Ads help center on all the steps required to make sure the Google Analytics 4 property used by Firebase is correctly linked to Google Ads.
Google analytics is not longer showing my conversation rates for all my sources except for direct. Anyone know how to fix this.
I use an I-Frame where there are 3 steps to complete an order. On the last step the conversion is recorded. The adword will link to the page which includes the I-Frame, from there the users has to go through the 3 steps in the I-Frame.
In the I-Frame the following functions are used: Multiple GA accounts (main website and I-Frame website), Google Enhanced E-Commerce, Adwords conversion on last page.
As you can see on the images below the conversions of Adwords doesn't show up in Google Analytics, in Google Adwords is everything OK.
Does anyone know where I have to look for to get the conversions of Adwords in Google Analytics?
Image 1:
Image 2:
What type of goal do you have this setup as in Analytics?
You can use the drop down filter to display different goals in your table view as shown here
You can also use the Explorer tabs above the chart to have your table display only goal 1, goal 2, or ecommerce related data.
Does that help?
It seems that you do not properly share the Google Analytics client ID between your main site and the iFrame (which I suppose is being served from a different host / domain). As a result of this, the conversions within the iFrame are being attributed to a referral coming from your main web site instead of Paid Search.
In order to provide the correct client ID to Google Analytics inside your iFrame, you need to pass it from the main web site. Have a look at the documentation for an idea on how to do this.
One of the basics is that conversions measured by adWords script is going to calculate the conversions with its own attribution model, which is going to be different from conversions being measured by analytics (defaut or custom model): https://support.google.com/analytics/answer/2679221?hl=en
You can measure data on GA by setting up either a google analytics conversion or a goal tag on the last page.
Details here: https://support.google.com/adwords/answer/1722054?hl=en
Just getting started with GA. I've read about custom dimensions and metrics, but also about "trackers". They seem to do the same thing and yet I can't find any reference on how they are different, why there are both.
Trackers are the overall objects that Google Analytics uses to capture all tracking activities, be it custom metrics, dimensions etc.
Custom metrics and dimensions are objects that are set on a tracker, to be sent to your GA account.
The syntax is similar to setting custom metrics I suppose, but the sytax for all GA tracking is fairly similar for ease of development.
I'm curious to know if there is an easy way to creat a similar graph to embed google analytics into our cms for clients pages, so that they can see the same type of chart that google has on there analytics dashboard.
What exactly do you want? If you want to use data collected by Google Analytics, you can use its' Google Analytics Data Export API.
Yes - check out embeddedanalytics.com. You define the chart (metrics, dimensions, type) and simply embed a snippet of code into your site.
Disclosure: I work with embeddedanalytics.