Motivation: detect elements (view's divs) in viewport on scroll + ignore iterations + collect to DB + show statistics. Is there any solutions? Or just give me directions. I'll be very grateful. No results with my searches, no ideas (Google Analytics - NA).
If I understand you correctly you can use Google Tag Managers "Element Visibility" trigger.
This lets you fire off an event when a certain percentage of an element is within a users view. It also has options such as "firing once per page" or "per element".
You can then use Google Analytics to show statistics on these events.
I found this article which covers the feature.
Related
So, I use Google Tag Manager to track user's scroll depth.
The problem is, I want to see where most users appear to stop scrolling and leave the page. I don't know how long the page is so I can't estimate, for example, how far a 25% scroll depth is and what they see.
Is there a tool to measure webpage length so I can get a better sense of what my users are viewing? I've been looking around but most results I get are the size (mb, kb, that sort of thing) of webpages.
You can get this information with JavaScript (in GTM) and send it to Google Analytics in a custom dimension (hit level) so you can use it in the reports.
I would like to track user engagement time of certain Content / Elements on my website.
You can see an example in the Movie "The social Dilemma" (Netflix) at 16:47.
I tried to implement this with Google Tag Manager, but all I achieved is the reading time of an entire page by tracking Header engagement and footer engagement.
Thank you
You can track scroll percentages of a specific content element.
The way to make this work is to first calculate the height of the HTML element that contains the content whose scroll depths you want to track. Then, you need to check how far from the top of the page this element is. Finally, you need to tell the Scroll Depth trigger to track pixel thresholds that correspond with the desired depths of the content element, and add the distance to the top of the page to those numbers:
You can find the guideline in Simo Ahava's blog:
https://www.simoahava.com/analytics/customize-scroll-depth-trigger/#4-track-scroll-percentages-of-a-specific-content-element
By sending an event when each threshold is reached, the time between one event and another will be calculated in a more specific way, excluding the header and footer in the calculation of the engagement.
I have a very long website with text to read.
There are no links on my page, it's all on one single pages.
I'm interested in tracking which part of the page the users spends most time reading.
Is this possible with Google Analytics and Google TagManager?
I searched through "User Timings", but I don't think that this helps me much.
You might want to look at scroll depth tracking. Events are fired every x% of the scroll. If the user doesn't scroll enough, they didn't find relevant content or engaging. User Timing can get skewed because of the aggregation of the session time and GA recording 00:00 for a bounced session.
Also use scroll depth instead of element visibility for tracking long form content. Element visibility is typically used when an element appears that shows up dynamically because of an interaction.
Google Tag Manager already has native Scroll Depth Variable that you can use to trigger the events.
For scroll tracking implementation refer to this link -
https://www.simoahava.com/amp/analytics/scroll-depth-trigger-google-tag-manager/
I suggest using a tool like CrazyEgg or Lucky Orange, these tools also save videos from the user interaction, so it's maybe more useful than just the raw metrics.
As #AnkDasCo said the Scroll Tracking is the Google Analytics way to go.
I am really new to Google Analytics and I had a requirement of tracking clicks and impressions. I followed following link
http://www.statstory.com/tracking-clicks-and-impressions-in-google-analytics/
and sucessfully implemented the same.
Now my requirement is to get the no.of clicks and no. of impressions
to my html page. I am googled for past quite hours but couldnot find
any luck with the same.
Any help would be highly appreciated.
You should really consider implementing Google Analytics Enhanced E-commerce functionality.
Google Analytics Enhanced E-commerce
In regards to answering your question of the API, you should query it asking for events. Namely category, action and label events and apply a filter to only return the data you wish to receive, such as 'Impressions' as a filter for 'Event Action'. That will return all impressions and if you instead change the filter to use 'Click', you'd get all clicks instead.
If you followed the above guide and made it into Universal, then you'd see the calls you set and it is set up in the following way:
_gaq.push(['_trackEvent', 'Banner', 'Click', 'BANNERNAME',1.00,true]);
This bit of code pushes (legacy version) Analytics data in the form of:
_gaq.push(['_trackEvent', 'Category', 'Action', 'Label',1.00,true]);
So, changing the different sections means you change how you define the data and how it will be visible in reports. Category defines the Event Category, Action defines the Event Action and Label defines the Event Label.
Take a look at the core development guide. Also, here you can see all the API calls available: Dimension & Metrics explorer for Google Analytics
I gather that you want to track impressions for banner advertising that is displayed by yourself (i.e. not through an adserver) in your website.
I agree with Mr Sponge that you should upgrade to Universal Analytics. if you want to implement enhanced e-commerce tracking (EEC) you probably want to read about Measuring internal Promotions, which is a feature specifically build for that kind of reporting.
If you just need the raw number of banner impressions and/or need a solution that's easier to implement (but less capable) you can increment a custom metric every time you banner shows up (this is basically a counter, you might want to use it together with a custom dimension that holds the banner name). Click tracking would still be done by events (with similar custom metrics and dimensions). From that data you can assemble a custom report and use a calculated metric for click through rates etc.
Not as good as EEC by a fair margin but much easier to do.
I have three websites using Google CSE. On two of the sites, I want the search refinements tab to show up. On the third site, I want to hide the refinements tab.
The overall search results appear in an iframe, so I don't know how to effect the css in it.
I believe I am using the "Google Stored CSE" approach to displaying results, which is briefly explained here: http://www.google.com/cse/docs/cref.html
So how do I hide the refinements on my third site only? I can't target the CSS of the elements in the iframe to do a display:none;
This is possible, but only by abandoning the outdated IFrame display method for your CSE. If you go to the "Look and Feel" tab in your CSE control panel, you can customize the appearance of the CSE controls. You need to use the "Search Element" option, not the "IFrame" option, which, as you will see is deprecated. Once you convert to the new search element, it will load results using javascript directly on to your page, which will allow you to target individual elements with CSS rules or even javascript selection methods just like any other elements on your page; whatever floats your boat at that point.