I'm seeing a huge click discrepancy between adsense and GA reports. I am adding reports for the same time interval:
I thought some of the clicks may be invalid but is this much discrepancy okay? It is also making the CTR extremely low since number of clicks are low.
From documentation:
If you see significant discrepancies between the reports in your AdSense account and those in the AdSense section of Analytics, then please keep in mind these important points:
AdSense reports in Analytics only track AdSense for content ad units, and do not include link units, search boxes, mobile ads, or any other AdSense products.
Impressions from Matched content units are included in Google Analytics reports, but not in AdSense reports unless they have the Matched content metric family selected. Learn more about tracking the performance of Matched content units.
You must include Analytics code on every webpage running AdSense for content ad units.
More info about why statistics differ between AdSense and Analytics here: https://support.google.com/adsense/answer/6090783?hl=en
Related
I am tracking analytics through a Google Analytics - Universal Analytics tag implemented through GTM.
I've noticed recently that there may have been an issue with the setup of this which has resulted in a large amount of data missing (a few months worth) - specifically there is a lack of data in the site content > all pages report. Some data was recorded in June 2018 before recording appears to have stopped, however it appears this data is incorrect with very high page readings that are not reflected by the timeline in the audience overview report.
What's strange is that goals have still been recorded, including form submission and calls (these were also set up through GTM), also the audience overview has recorded data for the last six months.
I have added the analytics tag again making sure to have the correct property ID and have verified that it is firing via preview mode and via the real-time report in Analytics.
I'm confused how sessions and goals have been recorded if analytics may have been incorrectly installed and what may have occurred for there to be a black hole in the data?
If there is a lack of data in the site content report it means that on some pages from your site, either GTM is not firing (thus not firing GA) or there are some filters in your GA trigger in GTM which do not load the tag on all pages.
If you can provide some URL's which you think should be in the site content report, but are missing, we can check how GA is installed.
I am trying to align adsense Revenue Data to understand the value of marketing efforts.
1) I have linked my adsense and google analytics account
2) I have checked that all timezones are Pacific Time
Problem: As seen below the exported Google Analytics LINKED Adsense revenue data does not match the exported Adsense Reporting data.
What is causing the mismatch of data and how can I make sure the data in both reports align?
Google suggests a few different possibilities: There is no guarantee that both AdSense and Analytics has time to load on your pages. Your time zones may not be set the same way in the two services.
About AdSense in Analytics
Why do my statistics differ between AdSense and Analytics?
That being said, there are clearly some bugs in the AdSense–Analytics integration. E.g. I’ve noticed that my AdSense revenue is reported in Analytics with a double-currency-conversion.
I use an I-Frame where there are 3 steps to complete an order. On the last step the conversion is recorded. The adword will link to the page which includes the I-Frame, from there the users has to go through the 3 steps in the I-Frame.
In the I-Frame the following functions are used: Multiple GA accounts (main website and I-Frame website), Google Enhanced E-Commerce, Adwords conversion on last page.
As you can see on the images below the conversions of Adwords doesn't show up in Google Analytics, in Google Adwords is everything OK.
Does anyone know where I have to look for to get the conversions of Adwords in Google Analytics?
Image 1:
Image 2:
What type of goal do you have this setup as in Analytics?
You can use the drop down filter to display different goals in your table view as shown here
You can also use the Explorer tabs above the chart to have your table display only goal 1, goal 2, or ecommerce related data.
Does that help?
It seems that you do not properly share the Google Analytics client ID between your main site and the iFrame (which I suppose is being served from a different host / domain). As a result of this, the conversions within the iFrame are being attributed to a referral coming from your main web site instead of Paid Search.
In order to provide the correct client ID to Google Analytics inside your iFrame, you need to pass it from the main web site. Have a look at the documentation for an idea on how to do this.
One of the basics is that conversions measured by adWords script is going to calculate the conversions with its own attribution model, which is going to be different from conversions being measured by analytics (defaut or custom model): https://support.google.com/analytics/answer/2679221?hl=en
You can measure data on GA by setting up either a google analytics conversion or a goal tag on the last page.
Details here: https://support.google.com/adwords/answer/1722054?hl=en
The impessions of a DFP campaign are equal to the unique page views counted by Google Analytics. One would expect that the impressions would be equal to the page views and not the unique pageviews since the banner is rendered in every page of the website. What am I missing?
If you see significant discrepancies (>10%) between the reports in your DoubleClick for Publishers account and those in Google Analytics, please keep in mind these important points:
Analytics tracks page views while DoubleClick for Publishers counts ad impressions. Be sure you are comparing reports that match the appropriate pages in Analytics with the proper slots in the DoubleClick for Publishers reports.
Use the inventory reports in DoubleClick for Publishers and segment by ad slots for the most precise comparison.
Enable the Unfilled impressions column to see if there are a significant amount of blank ads being served.
Verify that DoubleClick for Publishers and Analytics code are both on the same page and in the proper locations within the HTML.
Try using the new Analytics asynchronous code for optimal performance.
Even if your code is set up properly, statistics may still differ between DoubleClick for Publishers and Analytics. Learn more about differences between DFP and Google Analytics
There are a number of possible explanations.
I. Reasons why an ad impression in DoubleClick for Publishers may not equal a pageview in Google Analytics:
Separate JavaScript code: DoubleClick for Publishers counts an ad impression when the DoubleClick for Publishers ad code is executed by a user's browser. Similarly, Analytics counts a pageview only when the Google Analytics tracking code is executed by a user's browser. Because they are located in different parts of your page, it is possible that one of these JavaScript snippets will load and the other will not. For example, because Analytics recommends placing the tracking code at the bottom of your HTML, in very rare cases a user will enter and then exit a page before the page completely loads and before the tracking code is executed. In this case, DoubleClick for Publishers might count an ad impression, but Analytics won't count the pageview. This would result in a higher impression count in DoubleClick for Publishers than pageview count in Analytics. (see above link for new Analytics tags)
Iframes: Some publishers have placed DoubleClick for Publishers tags in an iframe to serve ads. Browsers that don't support the <iframe> tag will not report an impression. This can result in Analytics counting more pageviews than DoubleClick for Publishers counts impressions.
For browsers that do support iframe tags, putting the DoubleClick for Publishers tags within an iframe can result in an extra round trip between the browser and server. This additional latency can cause some users to leave the page before the browser has enough time to make the calls to both Analytics and DoubleClick for Publishers.
Security (blocking) Software: Your DoubleClick for Publishers impressions might also be decreased by personal firewall software or ad blocking software which can cause Google ads to not display on your site, or may obscure portions of the ad. Ad blocking features of your users' internet security software must be disabled in order to view Google ads.
Timezone: If your Analytics timezone doesn't match your DoubleClick for Publishers timezone, then the two sets of reports will be aggregating different time periods for the same displayed date. Learn how to set the time zone for your Google Analytics reports.
Analytics profiles: Analytics allows you to create different profiles that can be used to filter data. If you are viewing a profile that filters out some data, then the DoubleClick for Publishers data meant to correspond to the filtered-out data will not be shown. Browse through other articles about creating filters and controlling your report data through them.
II. Things to keep in mind when comparing ad impressions to pageviews:
Frames: If the Analytics tracking code is present with a framed page as well as the framing page, Analytics will likely register two pageviews for that visit. This can result in inflated pageviews in Analytics. Learn more about framed sites.
_trackPageview function: If you're using the _trackPageview function, your pageviews may be slightly inflated within Google Analytics. _trackPageview works by creating virtual pageviews for specific events such as PDF downloads that won't be tracked in your DoubleClick for Publishers account. Learn more about using virtual pageviews through Special Case Goals and Funnels.
I have very big difference in statistics numbers.
I've placed bit.ly links on banners to the Google Play game page and they show that we get about 2100 visits and in the same time in Google Analytics (Google Play - Sources) it shows that we get about 30 visits on our Google Play page. Have anyone faced with such problem? How can it be fixed?