I just created my server side A/B test following this https://developers.google.com/optimize/devguides/experiments;
But i dont have GA tracker in my code anymore since we are using Google Tag Manager.
How to replace this ga('set', 'exp', '$experimentId.$variationId'); using GTM?
Thanks!
In GA -> Variable (GA Settings) or into your PageView Tag you can add expId and ExpVariant. Really hard to find a solution for this but it makes sense now.
Related
I want to create a custom report with custom dimensions and custom metrics, so I've created them as admin in GA and both have index 1.
I've added them in the dataLayer in my code:
var dataLayer = {'dimension1':'Custom Dimension 1','metric1':123456}
And after setting in GTM, I've checked data is being sent right in live mode:
But custom reports are empty, but activity on site is being registered.
This is the entire code of my site. I have tried adding both Google Tag Manager and Google Adwords codes but does not work in any case:
<body>
<script>
var dataLayer = [{
'dimension1':'My Custom Dimension 1',
'metric1': 123456
}]
</script>
<!-- Google Tag Manager -->
<!-- End Google Tag Manager -->
<h1>Nuevo alojamiento</h1>
<script>
//GA CODE
ga('create', 'UA-76206495-2', 'auto');
ga('send', 'pageview');
</script>
</body>
Pushing those values with those standard reference names in to GTM will not associate them with your hits, or make them show up in your reports. In GTM you need to grab the value of your CD and CM from the dataLayer. In this case you need to create dataLayer type variables that will give you access to dimension1 and metric1, although I would advise to rename them to something else other than the standard GA reference names, ie. dimensionX and metricX because that could be confusing. Then you need to pass the index and value for that CD and CM into whichever tag (page view, event, etc.) using those new names.
Edit: note that data won't show up in your standard reports until they have been processed, which takes up to 24 hours or so.
As nyuen told me, I have to set those values in GTM, it was done bescause, if it wouldn't, data would not been sent. These are my settings
This sends the CD and CM in all pages. Custom vars are already set.
Preview mode of CTM displays this, it was fired:
And de dataLayer contains the data (I'm going to follow you advice and use another name):
So if I leave the preview mode and publish in GTM, I'm sure information is being sent, that is the GET request I placed before. Those values era in the URL as params (cd1 and cm1), so that is the reason why I'm pretty sure information is being sent to GA
Hope this extra information helps
UPDATE 1
I've changed dataLayer values to dim1 and met1 and now met1 is set to 123456789. Also, verified UA is right.
With those changes, chain sent to Google Analytics is the same (params are cd1 and cm1 with the appropiate values)
I'd like to send some custom dimensions back to GA with every blog post that is read on my website - author and category.
When I set up the custom dimensions in GA I got this code to use:
var dimensionValue = 'SOME_DIMENSION_VALUE';
ga('set', 'dimension2', dimensionValue);
However, in the GA docs it specifies a different syntax using "send" rather than "set".
https://developers.google.com/analytics/devguides/collection/analyticsjs/custom-dims-mets
ga('send', 'pageview', { 'dimension4': '<?=$categories?>'});
We are using universal google analytics, but this conflicting information means I'm not sure which syntax to use.
Thanks in advance
The first code block is how you set the custom dimension (CD) that can be sent with any hit: event, pageview, transaction, etc.
The second code block is how you set the CD and send it with a pageview. So it's a specific example of the first method.
Both are valid, it's just that the second example is more complete.
When sending data to CDs, don't forget to create and define them in the GA configuration as well.
Let's say I have a site and the user comes into it with a parameter:
http://example.com&url=blahblahblah
How do I go about passing along the url value from the parameter into Google Analytics?
1) User comes to the page with a url in the params
2) User clicks a download link with a ga tracking code attached to it which was generated from ga account like this:
http://example.com/download/param1=dkljdf&_ga=1.149898996.39207121.1424368466
You have to create a custom Dimension and a metric for that.
About custom Dimensions and metrics:
https://developers.google.com/analytics/devguides/platform/customdimsmets
After you have created a Dimension, you can add metrics to it by view, in example.
Follow the steps here for Universal Analytics:
https://developers.google.com/analytics/devguides/collection/analyticsjs/custom-dims-mets
Note that due to not have 10 point of reputation, I wrote the a "_" in http like "ht_tp"
BUT:
I think what you want to know is the number os visitors that clicks a download link in your site that comes from, lets say "blahblahblah" as web origin or other methods.
For that, you have the param utm_source that you can receive directly in the url.
So instead of ht_tp://example.com&url=origin you should receive ht_tp://example.com&utm_source=origin
In this way, you have no care about it. Analytics is going to take care for you so you can get a report of clicks by source.
Or, just use the referer in case all the incoming visitors are from webs:
ga('set', 'referrer', 'ht_tp://example.com');
And a final option, to use Events:
_gaq.push(['_trackEvent', 'ReferencedVisitors', jsVarWhereYouHaveTheOrigin]);
I have been trying to integrate optimizely into google analytics and it has proved a bit difficult than I anticipated. I am doing it through gtm which makes it slightly complicated. I have created a macro
function() {
dimension = optimizely.allExperiments[experimentId].universal_analytics.slot;
experimentIds = optimizely.activeExperiments;
variationName = optimizely.variationNamesMap;
experimentDetails = variationName + "|" + experimentIds;
return experimentDetails;
}
and joined it to a custom dimension in universal analytics tag which means this will be fired on every page but the dimension always comes back as:
'Running command: ga("set", "dimension14", undefined)'
I will really some help on this as I am struggling and the optimizely team dont know what to do either.
Thanks.
While Optimizely is best installed directly onto your page, it is possible to install Optimizely using Google Tag Manager (GTM), which is discussed here, with a complete walk through. This will ensure Optimizely fires before GA (or any other tag):
https://help.optimizely.com/hc/en-us/articles/200040095-Implementing-the-Optimizely-Snippet#tag_manager
The next part is troublesome - how can you integrate Optimizely with Google Analytics? To do so, you must insert a line of code before the GA tracking call is made ( ga('send','pageview') ). To do this, you must modify the JS in the GA call to look like the code below.
Please note, unless GTM allows you to modify their GA add on, you will need to add a custom integration in GTM for GA to place the modified code.
// Optimizely Universal Analytics Integration code
window.optimizely = window.optimizely || [];
window.optimizely.push(['activateUniversalAnalytics']);
ga('send', 'pageview');
The 'activateUniversalAnalytics' call is similar to the macro you've written above, where all it does is pass your experiment ID# (or name) and the variation # (or name) to the custom Dimension you've assigned to GA in Optimizely. One benefit of using Optimizely's integration is you can change the Dimension number per experiment inside Optimizely without making any changes to your page's source code.
If you need further assistance with this, please contact support#optimizely.com (full disclosure, I am an Optimizely employee).
I have setup a new Universal Analytics tracking and would like to store ClientID in one of the custom dimensions slots.
The tracking tags are implemented through Google Tag Manager (using the predefined UA tag) and I am having the difficulty to passing the Client ID (via custom JavaScript Macro) with the basic pageview request.
I have named my tracker so that I can access it and this code runs without any error in console, however when used with GTM, it's returning an error.
ga.getByName('trackerGTM').get('clientId'))
produces an error:
Uncaught ReferenceError: ga is not defined
Any tips?
I assume you're firing the pageview {{url}} matches RegEx .*, correct? Could be that Universal hasn't loaded yet. Have you tried {{event}} equals gtm.dom? I haven't tested this, but it's a thought.
EDIT:
This looks like a bug. I was able to run:
function(){
var client = ga.getAll()[0].get('clientId');
return client;
}
And have it spit out the client ID with no problem.
The real problem is that GTM (Google Tag Manager) creates an object that is NOT called ga (it creates an object named ga followed by a random number), that's why 'ga' is not defined. You should try something on the lines of using the tag manager to put that client id into a javascript variable so you can access it from the page)
I was reading up on setting client ids and came across this blog link about accessing client ID in GA while using Google Tag Manager. Might be helpful.
Accessing Client ID in GA using custom dimensions