I'm trying to set up ecommerce tracking using Google Tag Manager however I cannot get the data to appear within google analytics?
Use such code in header.tpl
{if isset($page_name) && $page_name|escape:'html':'UTF-8' == "order-confirmation"}
<script type="text/javascript">
window.dataLayer = window.dataLayer || []
dataLayer.push({ldelim}
'transactionId': '{$id_order}',
'transactionTotal': {$total_paid_tax_incl},
'transactionProducts': [
{foreach from=$products item=product}
{ldelim}
// List of productFieldObjects.
'sku': '{$product.id}',
'name': '{$product.name}', // Name or ID is required.
//'category': '{$product.X}',
'price': {$product.price},
'quantity': 1 // Optional fields may be omitted or set to empty string.
{rdelim}
{if !$smarty.foreach.product.last},{/if}
{/foreach}
]
{rdelim});
</script>
{/if}
But nothing works
Your datalayer declaration needs to be above the GTM snippet.
Also the noscript part of GTM should be immediately after .
I think you should look through the documentation incase you have other implementation issues:
How to install GTM: https://support.google.com/tagmanager/answer/6103696?hl=en&ref_topic=3441530
Ecommerce with GTM: https://support.google.com/tagmanager/answer/6107169?hl=en
Related
Why my dataLayer is not receiving data?
In my GTM I've created a event trigger for "purchase".
Maybe there's something with structure of my dataLayer code?
I have no idea at this moment.
I would appriciate any help. Thanks in advance
Here's my frontend code:
<Head>
<script>
window.dataLayer = window.dataLayer || [];
dataLayer.push({
'event': 'purchase',
'transactionId': 'transaction.id',
'transactionTotal': transaction.total,
'transactionTax': transaction.tax,
'transactionShipping': transaction.shipping,
'transactionProducts': [
{
'sku': 'product.id',
'name': 'product.name',
'category': 'product.category',
'price': product.price,
'quantity': product.quantity
}
]
});
</script>
</Head>
Is the data not populating in the dataLayer code or gtm is not firing as expected?
If its gtm ensure the dataLayer is placed above the gtm container code or it cant access it.
From the code you provided, it isn't clear what kind of order of operations you have.
Ideally, the order should be this
dataLayer declaration
GTM include script
dataLayer.push()
I found this question mentioned that the custom dimension value must set before ga('send', 'pageview');
But what if I use Google Tag Manager?
dataLayer.push({
'postId': '{{ $post->id }}',
'userId': '{{ auth()->user()->id }}',
});
I've set up the data layer variable to GTM to trigger GA. But when I look at the GA report, and filter by custom dimension, it's not working.
I checked with the debug, Tags Fired On This Event shows below
How do I set the custom dimension before it sent to GA pageview?
You would need to define the datalayer BEFORE loading of the GTM script.
Example to place at the top of the page before GTM is loaded:
<script>
dataLayer = [{
'postId': '{{ $post->id }}',
'userId': '{{ auth()->user()->id }}',
}];
</script>
When you do this, the data is available right away.
Another thing you can do is instead of using the datalayer, if the pages are rendered server-side, is to use tags with the postid and userid as values. This will ensure they're loaded before GTM.
https://developers.google.com/tag-manager/devguide#adding-data-layer-variables-to-a-page
how to implement google tag manager add to cart event using code ?
I want to implement add to cart event tracking using code in my Wordpress website.
You can track events on Google Tag Manager by sending a dataLayer.push event from your website, by using JavaScript.
If you are trying to implement add to cart on enhanced ecommerce you could use the following template from Google's documentation:
dataLayer.push({
'event': 'addToCart',
'ecommerce': {
'currencyCode': 'EUR',
'add': { // 'add' actionFieldObject measures.
'products': [{ // adding a product to a shopping cart.
'name': 'Triblend Android T-Shirt',
'id': '12345',
'price': '15.25',
'brand': 'Google',
'category': 'Apparel',
'variant': 'Gray',
'quantity': 1
}]
}
}
});
Once you implement this code on your website, all you need to do is to create an event tag, enable overriding settings, set the Enable Enhanced Ecommerce Features value to True and check the Use dataLayer box.
The trigger to this tag should be a custom event, and the event name should be addToCart, the same name you sent in the dataLayer.
Now, if all you want to do is to track the add to cart event, and you are not interested on enhanced ecommerce, you could send something like:
dataLayer.push({
'event': 'addToCart',
});
This way you wont need to enable overriding settings or to send information about the products.
To learn more about Enhanced Ecommerce take a look at: Enhanced Ecommerce (UA) Developer Guid
I want to track page load time using google analytics. I have a single page application . In order to track i added the given script inside head tag . And in order to get page load time , i added the second script just before the body tag but unfortunately i am not able to find any event in Google Analytics corresponding to this . It seems like this gtag() is not executing somehow. Can someone please help out. Also where do we see event_value in Google analytics. I am able to find event_category and event_action by going into RealTime->Events but i can't find any event_value there.
<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-XXXXXXXX-X"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'UA-XXXXXXXX-X');
</script>
<script>
if(window.performance){
// Gets the number of milliseconds since page load
// (and rounds the result since the value must be an integer).
var timeSincePageLoad = Math.round(performance.now());
// Sends the timing event to Google Analytics.
gtag('event', 'timing_complete', {
'name': 'load',
'event_value': timeSincePageLoad,
'event_category': 'Home page loading time'
});
}
</script>
According to documentation it should be value, not event_value
gtag('event', 'timing_complete', {
'name': 'load',
'value': timeSincePageLoad,
'event_category': 'Home page loading time'
});
I want to use GTM to track eCommerce transactions. This is a test for client environments where the code might be placed after the GTM code snippet which is why using Dom Ready as a trigger for the transaction tag is not reliable.
This is my test code:
<body>
<!-- Google Tag Manager -->
<script>window.dataLayer = window.dataLayer || [];</script>
<noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-M4RNT2"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-XXXXXX');</script>
<!-- End Google Tag Manager -->
<div class="container">
<script>
window.dataLayer = window.dataLayer || []
dataLayer.push({
'transactionId': '32698',
'transactionAffiliation': 'Acme Clothing',
'transactionTotal': 38.26,
'transactionTax': 1.29,
'transactionShipping': 5,
'transactionProducts': [{
'sku': 'DD44',
'name': 'T-Shirt',
'category': 'Apparel',
'price': 11.99,
'quantity': 1
},{
'sku': 'AA1243544',
'name': 'Socks',
'category': 'Apparel',
'price': 9.99,
'quantity': 2
}]
});
</script>
</body>
As you can see the eCommerce code is taken straight from the Google documentation here.
I made sure that the pageview tag I'm firing works and I can see myself on the realtime view.
The issue is that no matter what I do to trigger the transaction tag, no eCommerce transactions are shown in Google Analytics.
Here is what I've tried:
Using 'event': 'eCommerce' right after the transaction products or in a separate script tag after the transaction code push and then using that event as a trigger
I've created a dataLayer variable in GTM that references transactionId and defaults it to false and then using event gtm.dom as a trigger with a filter for transactionId does not equal false
The frustrating part is that I have the GTM preview window open and it looks perfectly like it should work.
In attempt 1 above it shows a sequence of pageview, message, eCommerce DOM ready, page load where the dataLayer after message is correctly filled with transaction data and the eCommerce tag firing on the eCommerce event (i.e. data is in the dataLayer for sure.
In attempt 2 the dataLayer after Message is filled with transaction data and the eCommerce tag is fired on the DOM Ready event.
This has been going on for days now so it isn't a case of "the data hasn't shown up in GA yet". I am using the right UA tag since both tags reference the sasme onstant GTM variable and since I see myself in realtime the pageview tag uses the right UA and therefore so does the transaction tag. And yes eCommerce is obviously enabled in the view settings.
Simply pushing the transaction data to the data layer will not trigger the tracking to work. You need an action such as a pageview to pick up the transaction data and send it.
If you are unable to add the data layer before the GTM snippet, my recommendation would be the following:
Convert your code to be in the Enhanced Ecommerce format (provided below)
Add a custom event, in this case it is named trackTrans.
Add an event tag in GTM, labeled similar to Send Transaction. You can specify whatever values you'd like the for the event category/action/label.
In the event tag go to more settings > Ecommerce Features, enable Enable Enhanced Ecommerce Feature and Use data layer
Setting the trigger to be a Custom Event and specify trackTrans for the value
In your view settings make sure to enbable enhanced ecommerce tracking
dataLayer.push({
'ecommerce': {
'purchase': {
'actionField': {
'id': 'T12345', // Transaction ID. Required for purchases and refunds.
'affiliation': 'Online Store',
'revenue': '35.43', // Total transaction value (incl. tax and shipping)
'tax':'4.90',
'shipping': '5.99',
'coupon': 'SUMMER_SALE'
},
'products': [{ // List of productFieldObjects.
'name': 'Triblend Android T-Shirt', // Name or ID is required.
'id': '12345',
'price': '15.25',
'brand': 'Google',
'category': 'Apparel',
'variant': 'Gray',
'quantity': 1,
'coupon': ''
}]
}
},
'event' : 'trackTrans'
});
With what I have described above, the page will load then an event will fire and send the ecommerce transaction data with it.
As per your reference to the Google documentation, you need to
Place this code above the Google Tag Manager container snippet so that the data layer is ready when Google Tag Manager fires the Google Analytics tag asynchronously.
I have found a way to make it work. Ryan's answer was close but our experience with using event based triggers was spotty at best. I am now using the following setup that essentially guarantees transaction pickups by GTM unless the code is dynamically injected after page load via JS.
Here is how:
I created a dataLayer Variable which references transactionId and set its default to false
I created a trigger of type Custom Event, set the event to gtm.dom and a filter for the dataLayer variable I created to be not equal to false.
This ensures an actual transaction on the page overwrites the default value of false in that GTM variable and the gtm.dom trigger ensures that all code has loaded.
We have already tested this with clients on varying degrees of awfullness in terms of GTM implementations.