Trying to extract a userID from GoogleAnalytics. This is to view which user is the using the website most and least.
I would to retrieve the top 5 user IDs and bottom 5 user IDs that were passed using either:
gtag('config', 'GA_TRACKING_ID', {
'user_id': 'USER_ID'
});
OR
using a custom dimension... ( https://support.google.com/analytics/answer/2709828?hl=en )
I'm (vaguely) aware of policies and TOS to keep 'non identifying' information on Google BUT there are posts online indicating you can link back to CMS data.
Steps so far
Google Analytics with UserID and view setup - Working in Google dashboard and showing filtered userID and All website data using the idea.
Requirements:
Extract page view and session data for each userId between a date
range (or all by default)
UserID via standard GA method
UserID via Custom dimension method
Any help, pointers or examples how someone has completed something like this are appreciated.
NOTE: This is to PULL data out of GA and manipulate/display it on an external system/dashboard.
Seen this which states it's not possible: Google analytics userID tracking
and this which states it (kind of) is google analytics API implementation for tracking a specific user activities in php
The solution I used:
Tracking
Create Google Analytics account
Create a new view by activating the UserID tracking (labeled NewView1)
Use https://developers.google.com/analytics/devguides/collection/gtagjs/custom-dims-mets
i.e. Define your custom dimension
Get Analytics tracking code + Add custom definition code
Create a Custom report using the 'metrics' you want to see and filtering by the 'custom dimension' I created earlier.
(note: data took ~ 12 hours to be visible so don't expect to work instantly)
Front end tracking additions
gtag('config', 'GA_TRACKING_ID', {
'custom_map': {'dimension<Index>': 'dimension_name'}
});
// Sends the custom dimension to Google Analytics.
gtag('event', 'any_event_name', {'dimension_name': dimension_value});
Extraction
Create New Google Developer Console Project (API)
Use a Service Account to connect the API with Analytics ( https://developers.google.com/analytics/devguides/reporting/core/v4/quickstart/service-php ) -- API -> credentials -> Create Credentials (Service Account key)
(assign role [mine was set to Project => View])
Save the Text file to your filesystem and rename to json as per examples
Add permissions to your Analytics project by copy/pasting the 'Email' from the Service account details into Analytics User Management.
Get the view ID of the data you wish to extract (Analtyics created in step 2 in tracking)
Use the sample Code (HelloAnalytics.php) to connect and extract data
Use your custom dimension to filter results
The dimension filter I used was $dimensions (see below)
...
$dimensions = new \Google_Service_AnalyticsReporting_Dimension();
$dimensions->setName('ga:dimension1'); // as per docs
// Create the ReportRequest object.
$request = new \Google_Service_AnalyticsReporting_ReportRequest();
$request->setViewId($VIEW_ID);
$request->setDateRanges($dateRange);
$request->setMetrics(array($sessions, $pageviews));
$request->setDimensions($dimensions);
From there I was able to see the same data via API that I could see in the custom report on analytics web.
NOTE: be careful of which Google project and view you're in while setting up
permissions and dimensions.
NOTE: using gtag() code and not Universal (ga()) js code
The answer is a very brief/rough summary of how I achieved my specific goal. It is not a one-size-fits all solution but hopefully it will give someone a better idea of how to set and extract custom variable data within Google.
The final result was data from the API. From there it's up to you.
Related
Im trying to extend Google Analytics 4 reports with data from the contact form submission.
Im sending event with a custom data through dataLayer to Google Tag Manager. Then GTM sends this to Google Analytics 4.
window.dataLayer.push({
event: 'formSubmission',
formData: {
lead_name: 'Lorem',
lead_email: 'lorem#ipsum.com',
lead_areas: ['web app design', 'mobile development']
}
});
I've correctly registered all custom dimensions and my data proceed correctly.
However, when im trying to create the report using lead_areas, Im facing a trouble that my areas listed as a string with comma-separated values instead of single values.
I don't have much experience in GA4. Please help me understand,
How can I send multiple values for one custom dimension in the scope of single event?
Thanks!
There are two type of custom parameters: text or number. So you can't send an array as value of a parameter but you can send different parameters like lead_area1, lead_area2, etc...
I followed the directions given when setting up the User-ID option.
I then created a view named 'user_id' for showing user_id info, but I am not seeing anything. When enabling User-ID, the code said to add the following to my tracking code.
gtag('set', {'user_id': '12345UserIdHere'});
However, when I go to the 'user_id' view, nothing is shown.
My current goal is to view which user ids were browsing the system during a given period of time.
Edit:
I am using this library:
https://www.googletagmanager.com/gtag/js?id=MY-ID-STUFF
I mostly used GTM, so I am not completely familiar with the gtag.js syntax, but I don't believe it has a "set" method. According to the documentation you'd have to set the user id in the "config" call instead:
gtag('config', 'GA_MEASUREMENT_ID', {
'user_id': 'USER_ID'
});
(Things in caps are placeholders).
I want to get the usage data of my customer out of google analytics, to make some usability analysis with it. For this, I need something that I can determine, which event was done by which user. Is there a possibility in a google analytics api to get this two parts linked?
You could add a user ID as a custom dimension, you'd probably want to set the scope to user.
https://support.google.com/analytics/answer/2709828?hl=en
This would allow you to connect up which users performed which actions.
Of course you can! :) I have used it in a lot of projects.
https://developers.google.com/analytics/devguides/collection/analyticsjs/sending-hits
Example:
ga('send', {
hitType: 'event',
eventCategory: 'Video',
eventAction: 'play',
eventLabel: 'cats.mp4'
});
Since clientId has been made available through the API as ga:clientId you can use this value.
I would recommend using a custom User Id though - setting you own generated User Id in the script using the Universal Analytics User ID feature and in your backend db.
Also add the id to any link you send to your clients via email/sms/etc. that lands on your homepage to follow up on marketing performance.
You would need to have some javascript that grab the id and set it on the pageview. (like Linker, but adjusted for user id)
Note to anyone using the Universal Analytics User ID feature The values returned in ga:clientId is actually the userId Even more interessting. (As of time of writing) GA fails if you request clientId from a User ID view. So you should use a non-User ID view to get the User ID. :)
How do I get user report from user explorer, using GA API. Didn't manage to find any information about it here https://developers.google.com/analytics/. For instance in user explorer (audiences section) you can see a list of records having ids like 11111111111.2222222222 and I want to get information about user activity on the website for record with id 11111111111.2222222222 using GA API
While the latest GA release notes says the client ids have been "surfaced" (i.e. made visible) it is (at least currently) not available as a dimension via the API. So if you want to use it you'd have to add the client id as a custom dimension to your reports yourself. Off the top of my hat this should look something like this:
ga(function() {
var trackers = ga.getAll();
trackers.forEach(function(tracker) {
tracker.set('dimension1',tracker.get('clientId'));
});
});
Put before the pageview this would write the client id to your custom dimension with the index 1 (which you need to create in advance via the interface in properties->custom definitions). Should also work with multiple trackers on the same page.
This will of course not help you with data that's already been collected.
our marketing consultant has asked me to help with configuring google analytics to setup Goal Tracking for User Signups... from what I've read this is accomplished by assigning the URL of the page the user is directed to after a successful signup to the Goal you are trying to track.
but what if the URL your user is directed to is a URL they regularly visit? e.g. after signing up they are directed to their profile page - which is the same page they visit every time they login. is there some way to configure a referer to go with the goal URL so that it is the pair of them that define the goal? e.g. user visits /profile and is referred by /signup.
further complication: what if after signup the user is directed to a different page depending on the user type? it would be nice to configure a single Goal with multiple URLs (but still using the referer restriction described above).
an alternative would be to use an event... if the server creates a user then it could signal the view to output the javascript code that generates the appropriate event.
or... is there a way for server-side code to send events to google analytics? is there an api?
If your users are directed to is a URL they regularly visit you can make a conditional statement for the goal occasion with a virtual pageview, have a look at this: http://services.google.com/analytics/breeze/en/et_vps/index.html
If after signup the user is directed to a different page depending on the user type, you can use regular expressions to set goal URL pattern, like this ^user./login./(type1|type2|type3)/$, look here for more info: http://services.google.com/analytics/breeze/en/regex_ga/index.html
I came across this question in google and believe I found a more appropriate answer.
Google Analytics now provide a service called Analytics Measurement Protocol.
This will allow you to send server-side requests to track your users activities in your analytics account.
To track a sign up event as mentioned in the question, the best way I can see would be to first create an event based goal in your account with the category set to 'users' and an action as 'sign_up' (you can optionally provide a label and value). Then in your code once a successful sign-up occurs (maybe when a user confirms their activation email link?), send a POST request to www.google-analytics.com/collect with the following payload:
v=1 // Version.
&tid=UA-XXXXX-Y // Tracking ID / Property ID.
&cid=555 // Anonymous Client ID.
&t=event // Event hit type
&ec=user // Event Category. Required.
&ea=sign_up // Event Action. Required.
&el=label // Event label.
&ev=1 // Event value.
A full list of the parameters and their meanings are defined here: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters
You could use an event that is triggered when the user submits the sign-up form :
onsubmit="_gaq.push(['_trackEvent', 'Category','Action','Label','Value']);"
and use the Category / Action / Label data model in Google Analytics to pass whatever data you need to pass, for example :
onsubmit="_gaq.push(['_trackEvent', 'Sign-up','Premium','6-month',6]);"
You then have to configure this Goal in Google Analytics as an Event, which lets you choose which combination of each of the fields Category / Action / Label / Value you want to use.
Another option, maybe less maintenance-heavy, is to use a query-string to identify people that get back to the Profile page after having just signed up. So instead of sending them back to /user/profile after they sign up, you send them back to /user/profile/?sign-up=true.
You will then be able to track these pages as a URL goal in GA using a Regular expression like :
\?sign-up=true
I wrote a helper function for tracking GA events.
function trackGoogleAnalyticsEvent(category, action, label) {
try {
ga('send', 'event', category, action, label);
} catch (e) {
console.warn('Google analytics error: ' + e);
}
}
Usage:
trackGoogleAnalyticsEvent('Signup', 'Signup Success', 'Facebook');