My goal is to see which customers originate from organic search, but convert via a different source later on.
To do this, I defined this segment:
Then, I look at the Source/Medium report, but the results seem off. I expected to see zero revenue in the google/organic row (as the segment should show users where the transaction is specifically not coming from google/organic.
Am I using the right tool for what I'm trying to achieve? And if so, what am I doing wrong?
The conversion path in Google Analytics is a better solution here. You can find it under conversions -> multi-channel funnels -> top conversion paths.
What you're going to see here is all the combinations of channels that have been used to generate a conversion, see the screenshot below.
If you have a bigger website you're probably going to have >10.000 different conversion paths depending on the time period that you select. What you want to realize is how much conversion value and conversion was generated in conversion paths that started with organic, but ended with a different channel. Simply apply the filter below in the report to retrieve that data. Please note that in the standard Google Analytics reports all conversions and conversion value are attributed to the last, non-direct click.
The solution is to add a condition that includes only sessions as described in the second step of the sequence. This will reduce the population from all users that present the pattern in the sequence, to only sessions that matter. See detailed explanation here: https://www.napkyn.com/2017/09/07/quick-google-analytics-trick-use-sequence-segments-to-analyse-behavior-over-multiple-sessions/
Related
I have a website where the customer can take a quiz to find the right products. I want to track the customer's journey on the quiz, to see what they choose and where people fall off.
The quiz starts at example.com/start/ and for every step they take, the URL "expand" to e.g. example.com/start/first_step/, next step example.com/start/first_step/second_step etc.
I think I can do it with tag manager, by creating events for each step / URL. But my first issue is, that the events get to long. The other issue is, I cant figure out how to visualize the journey in either Google analytics 4 or Google data studio.
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Does any of you have a great idea for how I can do it?
what exactly to you mean saying "the events get to long"? Do you mean the requests payload to the google analytics server?
Generally speaking, I'd recommend the following:
Create a generic event for all quiz steps
Add two parameter for the progress, one containing the steps name an one containing the index (e.g. "quiz_step_str" & "quiz_step_index")
Send the events to GA4
Visualize them using a bar chart. (https://analyticsdemystified.com/google-analytics/step-step-guide-creating-funnels-googles-data-studio/)
Additional information regarding step 2:
The parameter containing the step name can be generated using js and getting the value from the url. Just scrape the corrsponding part from it (e.g. "example.com/start/first_step/" -> "first_step").
For the parameter containing the steps' index, I recommend creating a lookup table.
This may be a possible duplicate of this question, but according to all the Google Analytics documentation I really should be able to pull my list of custom segments.
Since I have a very large list of them, it would be suboptimal for me to manually copy the segment ids over one at a time.
I'm following this walk through. Steps to reproduce:
Create a custom segment using date of first session in your Google Analytics account.
Authorize the Google Analytics guide to access your Google Analytics account.
Try their on-page query tester, and inspect whether your custom segment is there.
One thing I've already ruled out was the user that created the segment. I've manually created a segment with the same user that I'm querying the API with and it still does not show. Is there a flag I need to set somewhere to include custom segments?
Edit:
It turns out that it will list some custom segments, but not ones created with date of first session, so this is a duplicate of this question, which means that there is a bug in the Google Analytics API.
There was a bug which is now fixed. So it is now possible to list the Date of Session Segments in the Google Analytics Management API by calling the segments.list() method.
So after days of trying to solve this one I've come to the conclusion that it cannot be done as asked.
There is, however, another way to do it. For every segment set up a daily (or weekly, etc) email report to a email as a TSV. In each email body specify the name of the segment so when you're consuming the emails you can know which segment the attached TSV is for. It doesn't look like the daily reports were designed with segments in mind, since non of the metadata included in the TSV mentions which segment it is for.
From there it's trivial. Connect to the email address using an IMAP client once a day and update the numbers.
Note that the daily email only contains the numbers for that day (not a specified range), so you'll need to first generate the report one time with the historical data to load in.
While hacky, one nice thing about this approach is that it keeps your reports in sync with your (faked through email) api code (provided you match the column headings in the TSV). So, if for example, a new filter is included into a report, the new daily fields will continue to update.
Unfortunately though, the past data won't be reflected in the change.
Obviously this isn't great, but if you are monitoring daily cohorts it's the best you've got if you need to stay with Google Analytics. I have raised this as a bug to the Google Analytics developers, but I haven't heard back as to whether or not they plan to fix it.
I'm not getting the right results returned for a goal I have set up. The goal says the last 7 days have 92 goal conversions, when it should be 400+.
When a user completes a subscription purchase, they land on a confirmation page. We have several subdomains that the user can be coming from as well as the potential for a reference appended to the URL. So, I have the goal set up as a regular expression like this:
.*/insider/confirm.*
If, for example, the user pays and then is directed to the following page, shouldn't the goal be recorded?
test.com/insider/confirm?ref=2343
As I can't see anything wrong with the regular expression, although very greedy, the goals should be captured with the above example URL and goal setup.
Have you recently set this goal up? A thing with goals are that they aren't historically applicable to your data. They start collecting data from the point where you set it up.
Have you tried using the above regexp in the "All pages"-report under "Behavior"? Enter it into the filter pattern and there you can see exactly what pages your regexp would capture.
I'm doing some complex reports for google analytics and would like to ask you if the following is possible. The client wants to have just organic data for a bunch of metrics. Like pageviews, visitBounceRoutes, etc. The query I ended up with is the following:
https://www.googleapis.com/analytics/v3/data/ga?dimensions=ga:source,ga:medium,ga:keyword,ga:day,ga:month,ga:year&end-date=2013-11-20&fields=columnHeaders/name,rows,totalResults,totalsForAllResults&filters=ga:medium==organic&ids=ga:79067749&metrics=ga:pageviews,ga:pageviewsPerVisit,ga:visitors,ga:avgTimeOnSite,ga:newVisits,ga:visitBounceRate&start-date=2013-10-20
However the response is as follows:
'{"totalResults":0,"columnHeaders":[{"name":"ga:source"},{"name":"ga:medium"},{"name":"ga:keyword"},{"name":"ga:day"},{"name":"ga:month"},{"name":"ga:year"},{"name":"ga:pageviews"},{"name":"ga:pageviewsPerVisit"},{"name":"ga:visitors"},{"name":"ga:avgTimeOnSite"},{"name":"ga:newVisits"},{"name":"ga:visitBounceRate"}],"totalsForAllResults":{"ga:pageviews":"0","ga:pageviewsPerVisit":"0.0","ga:visitors":"0","ga:avgTimeOnSite":"0.0","ga:newVisits":"0","ga:visitBounceRate":"0.0"}}'
Can the dimensions ga:source,ga:medium,ga:keyword be mixed with the above metrics? It seems they can't since if I omit them the API returns an array of values 1 per each day within the specified range.
Where can I find more information about this and what categories are mixable? https://developers.google.com/analytics/devguides/reporting/core/dimsmets just shows all the available metrics but do not explains how they are combined and which one would be valid requests. I'm new at the analytics API and would be great any kind of help or guidance
Thanks a lot
Google Analytics Query Explorer is your friend for playing around with analytics dimensions/metrics/filters ;-)
Try http://ga-dev-tools.appspot.com/explorer/?dimensions=ga:source,ga:medium,ga:keyword,ga:day,ga:month,ga:year&metrics=ga:pageviews,ga:pageviewsPerVisit,ga:visitors,ga:avgTimeOnSite,ga:newVisits,ga:visitBounceRate&filters=ga:medium%253D%253Dorganic&start-date=2013-10-20&end-date=2013-11-20&max-results=100
Some thoughts:
Those dimensions & metrics should work -- maybe there was no organic data recorded during that time range?
Try removing the ga:medium==organic filter and see what your data looks like.
Does the profile you're using (ga:79067749) have any filters on it? If so, maybe try a different profile that has unfiltered data. (Analytics best practices -- make sure you have a profile with no filters applied that captures all data.)
As Mike said, there is no problem with the combination of metrics and dimensions you are using.
If you are entering the URL query directly in the browser problem might be the lack of URL encoding in your query string. For example, you need to convert == to %253D%253D
For example, instead of ga:medium==organic, you need ga:medium%253D%253Dorganic
If you build your query in the Google Analytics Query Explorer as Mike suggests, you can grab the direct link to your report by clicking the link symbol in the upper left:
I think the question has been answered here before,but i could not find the desired topic.I am a newbie in web scraping.I have to develop a script that will take all the google search result for a specific name.Then it will grab the related data against that name and if there is found more than one,the data will be grouped according to their names.
All I know is that,google has some kind of restriction on scraping.They provide a custom search api.I still did not use that api,but hoping to get all the resulted links corresponding to a query from that api. But, could not understand what will be the ideal process to do the scraping of the information from that links.Any tutorial link or suggestion is very much appreciated.
You should have provided a bit more what you have been doing, it does not sound like you even tried to solve it yourself.
Anyway, if you are still on it:
You can scrape Google through two ways, one is allowed one is not allowed.
a) Use their API, you can get around 2k results a day.
You can up it to around 3k a day for 2000 USD/year. You can up it more by getting in contact with them directly.
You will not be able to get accurate ranking positions from this method, if you only need a lower number of requests and are mainly interested in getting some websites according to a keyword that's the choice.
Starting point would be here: https://code.google.com/apis/console/
b) You can scrape the real search results
That's the only way to get the true ranking positions, for SEO purposes or to track website positions. Also it allows to get a large amount of results, if done right.
You can Google for code, the most advanced free (PHP) code I know is at http://scraping.compunect.com
However, there are other projects and code snippets.
You can start off at 300-500 requests per day and this can be multiplied by multiple IPs. Look at the linked article if you want to go that route, it explains it in more details and is quite accurate.
That said, if you choose route b) you break Googles terms, so either do not accept them or make sure you are not detected. If Google detects you, your script will be banned by IP/captcha. Not getting detected should be a priority.