How can it be that GA is reporting 176,722 users as Google organic search, but at the same time, GWT is showing only 1918 clicks and 122,213 impressions for that same week (Jul 19-25)?
When I login to GWT and compare that same week (Jul 19-25) vs. the week prior to launch (May 10-16), I see huge differences in impressions (7,828,324 vs 146,146; a drop of 98% or 53x) and clicks (195,888 vs 2807; down nearly 70x).
Using an independent 3rd-party monitoring service (SeoClarity), we had 16,254 terms ranked in the top 10 on May 16th and 10,465 terms on July 25th, a loss of 35%. The average search volume was a loss of 40% (30,131,780 vs 18,198,740) in potential views.
Is GA over-reporting organic search traffic?
Is GWT under-reporting clicks and impressions?
May be wrong tagged paid traffic drops to Google Organic in GA?
Related
We are a video-only news portal. Recently with no production-changes, our PV (in GA) number has dropped by ~ 75%+. Interestingly one of our key metric - Video Views (measured by Brightcove, our CMS) didn't indicate any such catastrophe.
Data from Nielsen and internal ad inventory also seem to disagree with GA.
What's the best possible way to debug this ?
In my acquisition channel report I noticed that my conversions from paid search is making a drastic change in September and on.
In the picture I have september-january(2020) on top and april-august below. As you see from september and to now only 2.3% from paid search is converting. A big chance compared to the 19% before september.
My budget is completely the same and I have not made any changes to my site. My site: Travelit.dk is a SPA and I have several issues reading my analytic.
Any updates thats influences this matter or do you have any suggestions on what this could be?
Picture
Before Tuesday, March 14th, we saw the data lag in Google Analytics at approximately 1-2 hours. (It was never immediate.) You can see this effect on the Conversions > Ecommerce > Overview page if you search by date and select "today" to "today" (1 day's worth of data)
As of Tuesday, March 14th, we started seeing the lag for this overview report anywhere from 8-12 hours, with an inconsistent aggregation time. For example, it is now 4 PM here on the east coast (EDT), and here is a screenshot of our GA overview tab (I have obscured the revenue number for our privacy). As you can see, there are no numbers after 6:00 AM.
We saw this same effect yesterday (about 8-10 hour lag), and the following day the overview report seemed to fix itself (catch up with all of the aggregated data).
Now, what's more interesting, is that if we either A) Add a "Secondary Dimension" or B) use a "Custom Report", we can see all our data near real-time. For example, if I switch into the Ecommerce > Sales Performance report, then add a Secondary Dimension of "Hour of Day", I can see all my data through 2 PM today (about a 2 hour lag as it is now 4:22 pm as I am writing this)
[
Note that to replicate this I sorted the "Hour by day" column by descending order (showing most recent first.)
Our questions are:
(1) Does anyone know why searching by Secondary Dimension or Custom Report shows us the data in more real-time than just looking at the overview report?
(2) Can anyone else confirm that what used to be a 2-3 hour delay now appears as if it is a 8-12 hour delay, starting on or around March 14th (possibly a few days earlier, this is the first day we can remember seeing this effect)
We are using Universal Analytics (with Enhanced E-commerce) implemented via the newer analytics.js. We are NOT using the older ga.js (we moved away from that about a year ago.)
We are not a GA 360 customer, just a regular free account.
From Google Analytics Help Center article.
Processing latency is 24-48 hours. Standard accounts that send more than 200,000 sessions per day to Analytics will result in the reports being refreshed only once a day. This can delay updates to reports and metrics for up to two days. To restore intra-day processing, reduce the number of sessions your account sends to < 200,000 per day. For Analytics 360 accounts, this limit is extended to 2 billion hits per month.
What it means is that for Standard accounts up to 48h delay is normal, if you have more data it can take more if you have less data it can be faster.
Regarding your observation that certain reports load faster than others this is linked to the design of Google Analytics Backends. Google will generate pre-aggregated tables with common reports to speed up consult and that sometimes can takes longer to process. Other non-common reports can't be answered by aggregated reports so it can be responded by a different backend that already has fresher data. So it is considered normal to see different levels of freshness in different reports.
Google Analytics 360 has fresher data of course.
This other table from the HC article highlights some of the differences and has more info.
Today we launched our first campaign on Chartboost. We added 300$ on account and started our first campaign. In less than one our we spent all the money. Then I switched campaign off but still the balance going up in negative. Can you help me why? Beacuse we didn't pay for that additional negative balance we made campaign for 290$ not 450$ ...
What can we do?
The most common reason for campaigns to go over budget is the fact that they reach their budget in the minutes before the first check that compares the spend to the budget. This can happen if you your campaign has a wide target (ie - if you are targeting the whole world for example). Campaigns that have very broad targeting (little to no usage of filtering or available targeting on the dashboard) will serve impressions very quickly and this only increases the probability of exceeding the budget.
It is also very common for CPI campaigns to continue to "Spend Money" even after the campaign has been turned off. The reason why this happens is that we attribute installs to recorded clicks up to 21 days after the click. Also, the Install is not recorded until the 1st bootup of the app. For a number of reasons this 1st bootup may not occur until a couple of days after downloading onto the device from the App Store. There is no way to "turn off installs" for clicks that have already occurred.
Hope this helps.
Has anyone else seen this issue?
As of roughly 2 weeks ago, I get conflicting figures for the Total Visits metric between the Traffic Sources report and the other reports (e.g. Visitors, Dashboard). For example, for the week of 5/9/2010 through 5/15/2010, the Dashboard and Visitors reports both say 386 Visits. The Traffic Sources report says 157 Visits, and the 4 main source types (Search, Direct, Referral, Other) sum to 157 Visits, not 386.
Any ideas? Is this a known bug, or could there be a configuration issue?
Thanks.
Well it seems that quite a few GA users have observed unaccounted-for behavior, particularly during the past couple of months.
For instance,
18 - 19 May 2010:
more than 40 different GA users posted to the GA
User Forum all regarding the same
issue: no data whatever was
recorded in their GA Accounts
during the 18th and 19th of May. No
response from Google and nothing in
the GA Blog. Several users who had
other GA accounts that were functioning normally during this period, suggested that the problem might be caused by recent changes by Google to the GATC (which was in fact recently revised)--many of those who posted on the Forum said that indeed they had recently added the latest version of the GATC to their Sites/Pages.
6 - 9 May 2010:
Over 50 GA users reported, by
posts to the GA Forum, a complete
GA outage during the period 6 - 9 May
(no data appearing in their reports
for at least one of those days). This
time a GA Team member did respond with
a one-line response "there was a
delay in reporting, no data was lost."
This post also referenced a Twitter
message 4 from GA stating the same
thing.
In addition, i've seen a half dozen, perhaps more, recent posts (past 60 days) on the GA Forum in which users reported significant discrepancies between an aggregate figure and the sum of the constituents--both sets of figures from the same Report, e.g.,
Numbers Don't add up on the Absolute Unique Visitor's Report
Search Engine drill-down visitors don't match total
Neither Post was answered (either by the GA Team or anyone else).
Finally, since it's just a matter of clicking a menu and selecting a different option, i suggest comparing the figures you recited in your question with the analogous figures for Page Views, which is probably the simplest measurement in client-side analytics ("Visits" by contrast is strongly influenced by user cookie manipulation).
Through some trial-and-error looking at every specific source, I've traced the error to one item: within the Traffic Sources reports for the affected days (the issue seems to have partially righted itself as of yesterday's data, at least for my account), the delta/error/black hole was always equal to the Google CPC Search traffic for that day.
I have no idea what's causing the issue, but at least I know how to manually attribute the numbers. Hopefully Google has fixed this...
Thank you to all who commented/answered. I appreciate it.