I am running an Universal app install campaign through google adwords.
In ads setting, I couldn't find a manual URL option as it directly associates your app install campaign to the app listed in google playstore.
I want to track the UTM parameter through URL to track the source campaign for my app installs in a 3rd party software.
I believe GA uses firebase SDK to be included with the app. But we already have the mixpanel sdk integrated in out app to track the camapigns through mixpanel.
Also, If a user uses any other ad campaign (say, custom campaign on face book), the user would be charged for each click (or, impressions) or landing page visit rather than for every app install. Also, facebook dis-approves such ads (custom built, which leads to app install) and asks to use the app install campaign.
Related
I have installed Firebase for my app and I would like to track which marketing channel is driving apps open and my in-app conversions (tracked in Firebase already).
I have tried using utm tracking links that goes to Google Play and iTunes; however I couldn't find any source data in Firebase: all conversions are attributed to "direct"
I then tried using Dynamic Links in Firebase console to create dynamic links that include campaign tracking parameters. Same result as the utm tracking links I created
Questions:
Is Firebase recognising utm tracking links by default? Or there has to be additional coding done when implementing Firebase SDK?
Similarly for dynamic links: I have only created the links via Firebase console but haven't been doing any coding changes within my app. Is there anything I need to do so that my app open and conversions can be attributed to the source I specified in the dynamic link settings?
Thanks!
Raymond
I've looked at use cases for Firebase links and it seems that non paid campaigns through email and whatnot are an example.
I wanted to see if anyone had any experience with running Facebook, Twitter, Google, any paid platform ads with Firebase links that take them to the app store based on what OS they are using.
The link would be for an app on the app store. Not sure if this is a good way to do it or sticking with a landing page and utm links. The goal is to track conversions and send them to the correct app store depending on device without the use of a landing page.
No, you cannot use Firebase to track installs from Facebook ads. Because Facebook requires you to use the link for the actual app store page (or Google play page), and not a redirect link (which is what Firebase calls Dynamic Links Firebase Dynamic Links | Firebase). You can track ads in AdWords through Firebase, but not other platforms that don’t let you put in a redirect link.
I am using React Native to build an app. I track events and other metrics with Firebase.
I would like to launch a custom campaign (newsletters, newspaper ads, etc.)
I am trying to track app installs (first_open) on iOS and Android and I am still unable to track iOS installs.
I tried with https://developers.google.com/analytics/devguides/collection/ios/v3/campaigns but the url generated is not working and for me it is weird that this form require Google Analytics Property ID.
Anyone know how to build this kind of URL?
I see the following install sources for my app in Firebase Analytics:
What are the sources "google" and "google-play"? What is the difference?
"google-play" generates more revenue, but what is it?
The google source is attributed for the Adwords campaign that draws user to install your app. This can be search, UAC, Display or Video.
The google-play campaign is attributed when the user gets to your app via Google Play Campaign Attribution.
Google
means that the user found your App in the Google websearch and installed it directly.
Google Play
means that the user found it in the Google Play store.
EDIT: I think only if its installed over the Google Play website, but I'm not completly sure. Are you using ad campains?
I'm trying to configure google analytics GoogleService-info.plist file from google developers site. Yesterday i configured one app and had no problem. but today i can not configure my second app to use google Analytics. I Choose App Name and IOS Bundle Id. Then on next step, where it asks to choose service , i choose Analytics , but under Google Analytics Account there is no select box to choose account. how can i fix this?
For me I couldn't choose the account because it was pre-filled in. I followed the advice in this answer and it worked. I saw the dropdown after going into the Google Analytics Admin tab --> The Account in question --> User Management and removing myself as a user for that account. Then back where you get the config file, just reload the page and you should see a dropdown. Once you get the file you can put yourself back as a user and all is back to normal.