I visited the Google Analytics Campaign URL Builder web page and created a utm parameter campaign link. When I visited the "Campaigns" page of my Google Analytics account afterwards, the campaign did not show up. Is there a solution to this?
There is usually a lag of 24-48 hours from the moment you create a campaign link (and visit it) until it shows up in the GA Dashboard. Just wait a day or two and it should be there.
Since it's been a week since you posted and haven't replied that should have done it.
Related
While setting up goals in single page application in google analytics through gtm there was a problem with achieving 'pageview' goals from CPC source, although when I was looking at the current page in real-time I saw page is active, so the goal should be achieved but it doesn't.
Is anybody faced with such behavior of google analytics?
Probably when the URL of your single-page changes it loses the gclic parameter but the referral is always google, so your session is interrupted and a new one starts from the organic channel to which the rest of the pages viewed are associated.
Try to read this article:
https://www.simoahava.com/gtm-tips/fix-rogue-referral-problem-single-page-sites/
We know that Google Analytics tracks the UTM params present on the url during all eCommerce navigation.
One thing that i cant find over the Analytics Documentation is the following:
Does google Analytics reset the UTM params after the transaction has been made?
Take the following usecase as an example:
User clicks on Google Ads
User enter in the website with google ads UTMs.
User finish purchase (so Order Channel = Google Analytics)
User forgot to buy one item
He add the content to cart and finish the second purchase
The second order has the same UTM from the first purchase?
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No, the traffic parameters go at session level so while the user dont end the session (no hits for 30 mins on default) or access with another traffic source on the same session the source, medium and campaign should be the same.
On the example you gave both transactions would be attributed to the same session, source, medium and campaign.
Hope it help!
A client of mine is having some issues with regards to tracking campaigns in Google Analytics that I was hoping one of you can advise me on.
They have recently sent out an email with the Google Analytics campaign information in the links back to the site from a button in the email (link created with the URL builder).
As well as the Google Analytics information they also send their own parameter for tracking using a bespoke system of theirs. In the end the url that visitors would go to after clicking the button in the email was something along these lines:
http://www.domain.com/pagename/?bespokecampaign=lead_gen/email/email_btn/boxcampaign&utm_source=email_pure&utm_medium=email&utm_term=email_btn&utm_campaign=boxcampaign
Looking at Acquisitions in the Google Analytics report I can see in the past this page has been viewed and has the correct Source/Medium set as email_pure/email.
However, there was a lead gen form that was filled out on the site after landing on this particular page that sends an event action that the form was filled out. When trying to view the campaign information for these events I do not see any information regarding the Source / Medium for that event being the correct information from the URL.
The Salesforce model in place to receive these leads took the referrer URL correctly, containing the Google Analytics parameters, but there was no record in Analytics to suggest one of the form events had the Source/Medium of email_pure/email.
Does anyone have any ideas on what could be causing this and potential fixes?
Let's say that a person clicks on an ad on Facebook and lands on a page
http://www.store.com/product-page?utm_source=ad-agency-name&utm_medium=facebook&utm_content=fruit&utm_campaign=company-name
Than it closes a browser.
Later that day a person visits same page again by writing url directly in browser and purchases a product.
Google Analytics eCommerce tracking code is implemented on thank you page of that store.
Will Google Analytics eCommerce show this transaction's source as '(direct)' or as 'facebook'?
They will show this as "facebook". Google says that visits are attributed to the last marketing channel (for transaction attribution this is explicitely stated in the documentation but is also true just for visits).
Direct/Bookmarked visits are not a marketing channel according to Google. If there is already campaign info stored the visit will be attributed to the campaign (so a direct visit in GA is actually a direct visit by someone who has no prior campaign exposure or has deleted his GA cookie).
Btw. this means that campaign conversions will be overcounted at the expense of direct visits, if you need a more realistic picture you would have to look at the multichannel funnels which attribute to the "real" medium, not the marketing channel.
good afternoon
I am currently using google analytics to track the newsletters. For this I use campaigns.
The problem is that when you have finished visiting the linked page, the following pages continues indicating that this correspond to the same campaign.
How I can tell Google Analytics that the campaign tracking is finished?
I tried with the following code, but I ignored.
_gaq.push(
['_setCampaignTrack', false]
,['_setCampaignCookieTimeout', 0]
);
_gaq.push(['_trackPageview']);
This is intended behaviour for Google Analytics
Source precedence—A direct traffic visit that follows a paid referred visit will never override an existing paid campaign. Whatever
is the latest paid campaign visit is listed as the referral for the
visit.
https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingCampaigns?hl=en
direct traffic has a vey low precedence. Google Analytics assumes that if the visitor is coming back by a direct source it's probably because of the last visit that you actually paid for, so it keeps the last useful traffic source.