The question might be common but didn't find it anywhere.
I'm tracking events in google analytics via measurement protocol. On the analytics page I can create up to 20 events. Let's say I got an invoice and there are 20 sources from where it may come, I need to send that data to analytics, so let's say category invoice action pay and the label is bank transfer, cash etc. I heard label can be left empty on the analytics event manager page, and still if I fill the label in my code It will be shown. I hope I stated myself clear enough :)
Cheers!
Events are not predefined its basically just text that you can add. Things like custom dimensions need to be predefined.
You are also correct label is not required events
Related
We have a complex order form with multiple steps all taking place on one page. From a business analysis point of view we've been given a requirement to be able to visualise the progress of users through this form in Google Analytics as a funnel.
e.g.
Option on step 1 clicked
Option on step 2 clicked
Input on step 3 completed
Checkbox completed
Form submitted
I know we can add various JS events across the form to track the actions that have been taken, but I can't seem to find a way to create a funnel in GA from this. We're using GA with Google Tag Manager.
The goal is to be able to analyse where on this form users are abandoning it, and how long they are spending on the various steps.
Is this possible? My current research suggests that GA couldn't create funnels from events a few years ago, and that it doesn't seem possible still. I don't want to use the method of virtual page views that I have seen floating around, as this comes with too many other negative effects.
If you want a manageable funnel report in Google Analytics, you shouldn't be using events but virtual pageviews. Anyway, if you don't want to use the latter, Google Analytics offers the Events Flow Report (https://support.google.com/analytics/answer/2521316?hl=en&ref_topic=2521315), in which you can see how users activate the different events you have configured, even if it is not strictly what you are looking for.
The alternative is to track these events in Google Analytics and create a funnel with Google Data Studio.
I will start with describing what I am trying to achieve, in order to avoid x-y problem. And if the solution I try to apply is not the best one, please, tell me a different one.
I have a website. There is an audio player on it. I would like to track in my GA how many users started the audio, how many users listened 25% of it, how many users listened 50% of it and so on. I can access the needed information (e.g. user reached 25%, so it is time to tell about this to GA through GTM) in client-side JavaScript, the question is only about setting up the GTM and GA correctly.
So, now that I described my intentions, let me show what I was able to do so far.
1 I created a custom metric with Hit scope in GA.
2 I created a tag which increments the metric created in the 1.
3 I created a custom event in GTM. When user starts playing the audio I fire the event with the help of dataLayer. And the event fires the tag which I created in 2.
4 I created a custom dashboard in GA to track how many users started the sound.
And now I am stuck. I get the needed data from my website to GTM. I trigger the tag which should send the data over to GA. I have the needed metric and dashboard set up in GA. And now I would expect the widget in my custom dashboard in GA to show that the audio was started, but it does not happen.
I am very new to GA and GTM and may not understand some concepts, as a result I may miss some necessary for troubleshooting information. I will gladly provide it if you need it.
Thank you (y).
Since a while I've been playing around with the Analytics Measurement Protocol, and also used it in some test emails as described in this article:
https://developers.google.com/analytics/devguides/collection/protocol/v1/email
But what puzzles me is that Google recommends to track email views as events, not as page views.
From one side I can see the point, but on the other hand in Google Analytics I get an alert stating that I have events without page views.
Can anyone answer me why it should be done that way, or what arguments are there that speak for it? Otherwise I could also just use the Measurement Protocol to send a page view.
I do not know why Google recommends this, but I rather suspect it's because you will skew some of your metrics if you use pageviews - an opened e-mail would count as a bounce, which in turn would bring down average time on site, pages per session etc. If you make opened e-Mail an event you can avoid this.
I am really new to Google Analytics and I had a requirement of tracking clicks and impressions. I followed following link
http://www.statstory.com/tracking-clicks-and-impressions-in-google-analytics/
and sucessfully implemented the same.
Now my requirement is to get the no.of clicks and no. of impressions
to my html page. I am googled for past quite hours but couldnot find
any luck with the same.
Any help would be highly appreciated.
You should really consider implementing Google Analytics Enhanced E-commerce functionality.
Google Analytics Enhanced E-commerce
In regards to answering your question of the API, you should query it asking for events. Namely category, action and label events and apply a filter to only return the data you wish to receive, such as 'Impressions' as a filter for 'Event Action'. That will return all impressions and if you instead change the filter to use 'Click', you'd get all clicks instead.
If you followed the above guide and made it into Universal, then you'd see the calls you set and it is set up in the following way:
_gaq.push(['_trackEvent', 'Banner', 'Click', 'BANNERNAME',1.00,true]);
This bit of code pushes (legacy version) Analytics data in the form of:
_gaq.push(['_trackEvent', 'Category', 'Action', 'Label',1.00,true]);
So, changing the different sections means you change how you define the data and how it will be visible in reports. Category defines the Event Category, Action defines the Event Action and Label defines the Event Label.
Take a look at the core development guide. Also, here you can see all the API calls available: Dimension & Metrics explorer for Google Analytics
I gather that you want to track impressions for banner advertising that is displayed by yourself (i.e. not through an adserver) in your website.
I agree with Mr Sponge that you should upgrade to Universal Analytics. if you want to implement enhanced e-commerce tracking (EEC) you probably want to read about Measuring internal Promotions, which is a feature specifically build for that kind of reporting.
If you just need the raw number of banner impressions and/or need a solution that's easier to implement (but less capable) you can increment a custom metric every time you banner shows up (this is basically a counter, you might want to use it together with a custom dimension that holds the banner name). Click tracking would still be done by events (with similar custom metrics and dimensions). From that data you can assemble a custom report and use a calculated metric for click through rates etc.
Not as good as EEC by a fair margin but much easier to do.
I'm studying GA and and want to know if it is possible to save any custom information. For example I have a lot of checkboxes on the page and want to know checked statistics. I mean checks count for each checkbox separately. I see it in the following way: before postback I'm getting all checks information and send it to GA :).
What do you think?
You can use the Google Analytics javascript API to send this information to google, possibly as an event. This can happen whenever you choose, such as before form submission.
You can make events to each of the checkboxes, individualize them if you want, and see the results in "event tracking" in contents.
More info about event tracking from
google analytics docs