I have register with analytics and adwords accounts for my business. I have linked my adwords account to my analytics account. I have only one analytics and one adwords account. But the problem is, results for both analytics and adwords are showing differently in terms of goal completions.
Example 1 : 7 Conversions are showing in adwords report and 5 conversions are showing in analytics.
Example 2 : 7 Conversions are showing in adwords report and 9 conversions are showing in analytics.
Example 3 : 7 Conversions are showing in adwords report and 7 conversions are showing in analytics.
Note : some times it is showing equal and some time it is showing different.
Thanks in advance.
Related
During the phase of tracking we recognised a mismatch related to some data between GA4 and Google ADS. To be more clear the problem is related to the number of conversions recorded in GA4 and Google ADS because for the same event we have two different values and it's clearly wrong. Can someone help me to fix this ?
Google Ads only reports on conversions it was involved in, and it reports them on the date the user clicked on the ad and not the date the conversion happened.
Google Analytics attributes conversions on a last-click basis. So even if Google Ads was involved in a conversion, it might attribute it to a different source that was involved later.
How can I filter double pageviews in Google Analytics reports? We''ve got GA code pasted twice and now we have unclear data. Any ideas?
You can't filter historical data that are consolidated in Analytics. If you have submitted 2 pageviews for it means you have seen 2 pages.
I do not know if it is a mistake, but I did a test here in Google Analytics.
I went to Public > Overview, I ran from 09/12/2018 to 11/12/2018. I add the 'points' and in the end gave the result of 106 users, however, just below the graph appears the total, and he reports 102 users.
Detailing:
09/12 - 36 users
10/12 - 34 users
11/12 - 36 users
Total: 106 users.
Is it a bug in the Google Analytics report?
I'm using the Google Analytics API to show the access reports inside the client administration panel, the results reported by the API are correct adding the sum, already on the platform of Google Analytics itself there is this divergence.
this is not a bug. users are reported as the number of users for the whole time period. So if user a user had two visits on 09/12 and 10/12 she would be reported as 1 user for each daily row but only as 1 user for the whole period row
as from API docs:
ga:users
UI Name: Users
The total number of users for the requested time period.
I wonder if you can help.
We have an ecommerce site. We integrate with both PayPal and WorldPay for our payments, and have added both secure.worldpay.com and paypal.com into the list of referral exclusions in Analytics. We have also added Adwords conversion tracking to the receipt page of our checkout process.
The problem we are experiencing is that the conversions being shown in adwords, is not the same as what Analytics is telling us. If I take this Monday for example. We had 14 orders. Adwords tells us it converted 13 of those orders, yet Analytics attributes 7 to CPC and 7 to organic.
We find ourselves in this really awkward position where we dont know which Google product to trust! Do we spend more on adwords believing that it converts almost all of our orders, or do we spend less considering it only accounts for 50% of the conversions!
We have one final weird issue, whereby every so often the ecommerce data will not be sent to Analytics. Is there anyway of getting ecommerce tracking data back from the call to check if there was an error?
Many thanks in advance
dotdev
Google Adwords and Google Analytics measure conversions in different ways.
Google Adwords tracks clicks on ads, and when coupled to Google Analytics attributes conversions in a 30-day window to the ad (default setting). Read as: if someone makes a purchase within 30 days after clicking on an ad, it's because they have seen the ad.
Google Analytics mostly attributes conversions using last-click attribution, which means that the medium/source of the last click is given to the conversion.
If a user clicks on an ad for great headphones and ends up on a product detail page of headphones on website X. Then decides to leave website X to compare the headphones with offerings of other vendors: website Y and Z. Finally the user decides to return to the first website X by typing in "headphones website x" in a popular search engine (not clicking any ads).
Google Adwords will contribute the conversion to it's doing ("See that user clicked my ad and bought headphones within 30 days"). However Google Analytics will attribute that conversion to the organic channel ("That user that bought those headphones, the last time I saw him he came from a search engine, that's organic").
Another difference between Google Adwords and Google Analytics is that Adwords dates it's conversion on the time of the click on the ad, Google Analytics dates it's conversion on the date it takes place. So if the ad is clicked on Wednesday and the conversion takes place on friday, Adwords will date the conversion on wednesday and Google Analytics will date the conversion on Thursday.
See this article: Why do conversions reported by AdWords, Google Analytics, Digital Analytics, and Floodlight not match? https://support.google.com/ds/answer/2791195?hl=en
When importing from Google Analytics into AdWords is it possible to have Goals in GA with different campaigns trigger a different conversion in AdWords.
i.e. I want:
conversions for Goal 1 in Analytics with Campaign A to trigger Conversion X in Adwords
conversions for Goal 1 in Analytics with Campaign B to trigger Conversion Y in Adwords
Any help would be greatly appreciated.
Thanks
I would imagine creating two properties that would filter on campaigns with seperate goals for each property. Simply naming the goals Campaign #1, #2 etc. should give you what you're looking for, no?