Currently, I am trying to setup GA E-Commerce Tracking in Adobe DTM. Unfortunately, there is no documentation about that, and the answer in following post, doesn't work for me: Google Analytics Enhanced Ecommerce in Adobe DTM
My rule is firing but it looks like the ga script is not loaded. Any suggestions on best practices to set up GA E-Commerce in DTM?
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Thanks in advance for the answers!
I'm trying to figure out how to tag my google workspace marketplace listing to track pageviews, downloads, etc. with Google Analytics (GA4).
The app page is currently setup for Universal Analytics (UA) which is being depricated on 12/31. I have tried following the setup instructions in Google Analytics for GA4, but the setup manager is not carrying over the tag used for UA.
How do you go about setting up the new tag for GA4 so we can keep getting insights on pageviews for our app listing?
I tried following the setup instrustions in Google Analytics for transitioning from UA to GA4 and was expecting the tag to carry over to the new analytics format. Instead, I am being told to re-tag the website and am not sure how to do that for a google workspace marketplace app listing.
I'm experiencing the exact same problem and found this issuetracker article, which doesn't sound hopeful (short version: GA4 doesn't appear supported by marketplace - only legacy UA is supported)
I have question regarding integration Google Analytics 4 into Prestashop. My company has setup some years ago Universal Analytics. Now that Google forces everyone to slowly migrate to Google Analytics 4 I was tasked to do it.
I have created GA4 property, inserted gtag into site's code and connected it to the existing UA tag on the site. Everything is working fine, user's data is here except for revenue. Do I need to manually add everywhere custom events as in this documentation? https://developers.google.com/analytics/devguides/collection/ga4/ecommerce?client_type=gtag
I know that they are Prestashop modules for this but they are paid and because of this aren't a option. Also current Google Analytics module don't support GA4
Yes, the url you posted describes ecommerce implementation through gtag. If that's what you're doing, then yes, to get revenue, products, transactions and the rest of EEC-related data, you'll have to implement it as described there.
Most of people choose to implement GA4 through GTM since it's much easier to manage and maintain there. But if the intention is to have tracking with the front-end team, then direct use of gtag may be justified.
I am going to change old analytics code into "Universal google analytics code" it affect existing Google Analytics reporting or does it just affect Adwords? (I need to remove old code from the website or both codes are needed to present in the website )
I am new to marketing please help.
Thank you.
If you replicate your old analytics implementation using the new library it will not affect reporting. I.e. if you are only collecting pageviews, then replacing one code snippet with another is 100% safe.
If there are some custom implemented scripts you will need to rewrite them using new analytics library syntax.
If you are just tracking pageviews - GTM (Google Tag Manager) is an overkill for you.
I have an old ecommerce platform that tracks what products are sold (names, price, transaction), gives us a return on Adwords spend etc. This is performed well by an old Urchin code in Google Analytics without any additional configuration.
Very surprised to see that by default in Universal Analytics when couple with OpenCart etc - even with Ecommerce switched on in Google Analytics, there is no Google Analytics ecommerce product data tracking.
Can this only be provided through Google Tag Manager by finding your product variables add then adding a datalayer with GTM?
Since Urchin was oldest version of google analytics, after that google had introduced synchronous, asynchronous and currently running version is universal.So it is recommended to upgrade google analytics code.
After upgrading analytics code it is mandatory to upgrade your google analytics ecommerce tracking code.
and if you are using google tag manager then you have to push all ecommerce details in dataLayer. And it is quite simple in case of opencart.
I worked on opencart multiple time, if you are looking to google analytics ecommerce tracking solution then follow this blog http://www.notesonclick.com/blog/ecommerce-tracking-in-opencart-2-3/
for enhance ecommerce tracking , search on google for extension
More or less. You could implement your GA code via a custom HTML tag without a proper datalayer, but even so you would have to create variables within GTM that you can pass to the GA tag. But if you want to use the Tag Template you got to have a datalayer in the format specified by Google.
Searching for "Open Cart Enhanced E-Commerce-Tracking Google" brings up several affordable extensions that promise to create an appropriate dataLayer for GTM (yoi do not usually "add a dataLayer with GTM - if at all possible you create the dataLayer on the server and pass it to GTM. You can write to the dataLayer from within GTM, but that's a bit of a hack).
We are trying to enable e-commerce tracking on our website.
Our current GA tracking code is modified to support display advertising, so the initial ga.js script was replaced by 'stats.g.doubleclick.net/dc.js'.
Could that be an issue for the e-commerce tracking?
Does the DoubleClick GA integration support e-commerce tracking?
Thanks