In Google Analytics, how to focus on visitors who visited a certain URL at least once?
Example:
let's say UserA has visited http://example.com/purchasecompleted/SX8DQ/ on June 12th
UserB has visited the same URL on June 10th.
How to see all traffic of all time (and be able to see referrers, etc.) of these visitors?
This would allow to know where do the customers first came from (even if they first visited the website 10 days before buying)
Note: When I'm in the this section :
I don't find an UI element to filter visitors who have visited a certain URL.
To answer your first question on how to check all traffic to a given URL in Google Analytics, the best approach is for you to use a custom segment. You can do this by going to the top of the reports section and clicking on "+ Add Segment". Then you would be given the option to add a new segment, check the screenshot below for an example,
The second part of your question about the option to check the page URL in the Referrals report, you can use the secondary dimension "Page" to get this data. Refer to the image below,
However I wish to clarify that the Google Analytics Web UI doesn't provide hit level data, therefore you cannot get the stats about hit level custom dimensions and metrics which were sent to a particular page by a particular visitor. This could only be obtained if you've an Analytics 360 Premium account. Nevertheless, the data which you would get otherwise would be session level data (i.e. anyone who visited that URL along with all other URLs visited in that session)
Related
I have to calculate the conversion rate for an ecommerce website which had no defined goals for a long period of time. Aside that the success page had no distinct url than the order view page.
However I am able to identify a conversion by filtering the order-view pageviews -
where users are redirected after they place an order - by the traffic that came only from shopping-cart page.
Basically I will know an order was placed if the user that reached order view page came directly from the shopping cart page.
So my question is: can I create a goal in google analytics that will compute the conversion rate from these two steps starting with installing Google Analitycs?
Thank you!
When I go to the "Landing pages" section of Google Analytics (Behaviour > Site Content > Landing pages), I can see "My goal name (Goal 1 Conversion Rate)", which is "The percentage of visits that resulted in a conversion to the goal". This way I know that XX.XX% of user who landed on a particular page ended up reaching a goal.
Is there any chance I can retrieve the same data for ANY given page view instead (i.e. know that XX.XX% of users who viewed a page ended up reaching a goal)?
You can create a custom segment of your users or sessions, who have visited a given page, or have landed on a given page. (Look for Conditions under Advanced group of New segment dialog.) You can filter reports for this segment only, and get the information, you are looking for.
I manage an internal website and we recently implemented campaign tracking for our emails and homepage links to see where traffic comes from.
I set up the URLs using the Google URL builder.
The data we're receiving is very bloated. We ran a test URL with 8 people, and we received 129 "views", with an average of 9 views per day for over a month. No one clicked this link after the first day.
Our average session times were about 30 minutes, which is very strange.
My questions are:
how does google track campaigns? If you use a tracking URL, does the cookie track views for any organic views after that?
Is there a tool we can use to only track first time visits using a campaign URL?
Admittedly, I'm fairly new to Google Analytics, but no one on our marketing analytics team was able to help.
Since you used the Google URL builder I don't think you have made any mistakes there. However I strongly think that the bloated data is due to Bot traffic in your account. And yes, the bot traffic does increase average session duration.
So here's a set of steps I'll suggest:
1) Create 3 views in Google Analytics (It is a best practice):
Unfiltered, Master, Test
2) Check for Langauage spam and weird referrals in your report.
3) Add filters to "Test" view to remove these bots & spam referrals. You'll need to write a regular expression for each of these filters. Also make sure you have enabled "bot filtering" in view settings for master & test view. (I am leaving Unfiltered view as it is our data backup in case if anything goes wrong.)
4) Check your traffic for next few days and try doing the URL test again and see the results.
5) If the results in Test View are correct, then apply the same filters to "Master" view.
I hope this helps.
Say I have two pages on a site called “Page 1” and “Page 10”. I'd like to be able to see the paths visitors take to get from “Page 1” to “Page 10” with full URLs intact. Many of the URLs (including those for “Page 1” and “Page 10”) will include query strings that are important.
Is this possible? If so, how?
Try using behavior flow reports. The report basically shows you how visitors click through your website. There are a lot of ways to customize the report, with which you will need to play around to really answer your question. By default, the behavior flow focuses on entry and exit points of visitors, regardless how many times they hit the different subpages in between. However, I'm sure you can set appropriate filters and settings to answer your question.
I use two methods for tracking where people have been on my website:
Track and store the information in my own SQL database. (details below)
Lead Forensics (paid subscription, but you can do a trial).
For tracking and storing my own data, I record unique visitors based upon the IP Address they're connecting from and then have a separate table that records all page views that links back to the unique visitor table.
Lead Forensics data simply allows me to link up those unique visitors with actual companies that have viewed my website.
Doing it yourself means you don't have to rely on Google working for your records to work, and in my experience Google Analytics tends to round numbers so you don't get a true indication of numbers, and also you can remove bots and website trawlers from your data by tracking the user agent string.
As a somewhat ugly hack you could use transaction tracking. If you use the same transaction id multiple times subsequent products will be added to the existing data. So assign an ID at the start of the visits and on each page record a transaction with the current page url as product name (and the ID as transaction id). This will give you the complete path per user (I am frankly not to sure how this is useful - at some point you probably want aggregated data. Plus each transaction and product counts towards your quota for interaction counts, so on a large site you might run over the 10mio hits limit).
you can do it programatically
have a MAP in the backend which stores the userId (assuming u would have given a unique ID at the time of login to each user) with a list of Strings(each string being URL visited by that user)
whenever the user hits another URL from Page 1(and only from page1, check it using JS), send a POST request to backend with the new URL in its data section.
In the backend, check if the URL is of Page 10 and if not, add this URL as a string into the MAP for that corresponding user
Finally, when the user clicks on the Page 10 URL, you know the URLs in the way from Page 1 to Page 10 and so use them.
Though if I consider JS and I have not misunderstood your question, we can get the previous URL from request header information using document.referrer.
Are you trying to do it from 'Google Tag Manager'? I am not sure whether you are trying to trace the URLS in clientside or server side?
I need to be able to track whether particular inbound links from an external site result in individual sales - is that possible with Google Analytics?
Goto Traffic Sources -> Sources-> Referals. Klick on the domain name to drill down to the url level. On the top of the page hit the "Ecommerce" Tab. This will give you the number of sales for that link, but not indivdual transactions.
If you need to get down to indivdual transactions your best bet is to ask the external site to add campaign parameters to the link (see here : http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867), build a custom segement based on the campaign name and apply this to the conversions->transactions display.
On second thought, you might be able to build a segment based on the referal path (so no need for campaign parameters), but I haven't tested this. Worth a try, though.