Can't toggle on Enhanced Link Attribution in Google Analytics - google-analytics

I'm in Property Settings > In-Page Analytics
I'm trying to toggle on "Use enhanced link attribution" but it will not switch on.
The site has UA implemented and has done for some time.
Any other ideas what might be preventing me from switching this on?

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Linking Google Optimize Container to Google Analytics 4 Property

I'm trying to setup a Google Optimize Container for A/B testing + other. The issue I'm having is that I definitely need to link to Google Analytics in order to measure results. When I try and link to a Google Analytics property for this only the Universal Analytics properties I have (which I don't actually use) show up, but not the Google Analytics 4 property I'm actually using. Am I doing something wrong? Is the connection not actually implemented yet by Google?
TL;DR: Google Analytics 4 Properties don't show up as linkable in Google Optimize Container.
follow this step:
create a new property in. google analytics
Click on show advance
Activ Create a Universal Analytics property
Add your website address
Create both a Google Analytics 4 and a Universal Analytics property
UPDATE 2021/04/06:
Trying to link it in Google Optimize says Coming Soon. Looks like we just have to wait.
GA4 is not supported. As of right now you can't link a GA4 property to Google Optimize.
GA4 is not on this list https://support.google.com/optimize/answer/6315871?hl=en
This thread: https://support.google.com/optimize/thread/80704065?hl=en
I was able to get around this issue by adding an additional property to my GA4 account. You have the option during the creation process of the GA4 account to provide support for both GA4 and universal analytics. You can also add the support after the fact as well... just go into your admin section of Google Analytics and create a new property. After that, you will be able to connect Google Optimize and your GA4 account.
I believe #Kenneth Durrum was referring to creating a "Universal Analytics property" instead of a GA4 property. You can also create both as mentioned by #mohammad hossin rouhani, but Google Optimize will only work for the Universal property. Please refer tho the image below for selecting the Universal property on Admin console. (Added this as an answer since i was not able to attach the image on Kenneth's comments).
If you create a new Universal Analytics property, you can link it to your existing GA4 property under Admin > GA4 Setup Assistant

Switch to Tag Manager, will Enhanced Ecommerce still work?

I've successfully implemented Google Enhanced Ecommerce on one of my websites, where I also have a Google Universal Analytics tracking code. Now we want to change to Google Tag Manager, thus replacing the UA tracking code with the Tag Manager Code (correct?)
Will this affect the Enhanced Ecommerce tracking in any way? Or can I just replace the tracking snippet and the ga('create')-parts with the Tag Manager-snippet?
You need a correctly set up dataLayer (which rather more complicated since you need info on product impressions etc). Documentation is here:
https://developers.google.com/tag-manager/enhanced-ecommerce#enable
Then you create a news Analytics Tag (just a pageview or event, there is no need for a separate transaction tag) and select "Enhanced Ecommerce" with the "Use datalayer" option in the advanced settings.
GTM will pick up the values from there datalayer and do the rest for you.
So yes, you can get this to work, but it requires a lot of preparation for the correct datalayer implementation. Simply replacing the GA code with the GTM code will do very little except breaking your tracking.

GTM and Enhanced Ecommerce. Not showing in Analytics - Scraping DOM for DataLayer

I'm having a nightmare trying to get enhanced eCommerce data showing in Google Analytics. Using Tag manager I've got the below in my data layer but I can't see anything in my Google Analytics account.
Unfortunately at the moment I'm having to scrape the DOM for the relevant information, so I'm pushing all the information to the datalayer with a 'payment ' event. The corresponding tag is correctly firing on this event.
The GTM preview inspector is showing everything as I would expect
I have ticked the relevant enabled enhanced eCommerce boxes and waited 72 hours after each attempted change but still no luck - can anyone help? I'm sure I've missed a simple step somewhere but no luck on the Google developer docs.
Many Thanks,
Eoghain
'Payment' Event:
After page Fully Loaded:
Tag:
Trigger:
OK I believe the issue is because you are using the Transaction type tag. This applies only to standard e-commerce. You need to piggyback your e-commerce data with either a pageview or a (non interactive) event.

Google Universal Analytics Remarketing and Dynamic Remarketing

I am trying to implement remarketing, dynamic remarketing and Adwords conversion tracking within my e-commerce website. The problem I am facing is there seems to be a flurry of information regarding the implementations of these features where one source (mostly Google's own developers portal) says I can use Google Universal Analytics to all of these but also says that I should use the Adwords tags directly. I am incredibly confused by it all. If there is an expert out there that knows how I can implement these things using only Universal Analytics I'd be most grateful.
What I have so far is the standard Universal Analytics script on my website and have enabled displayfeatures:
ga("require", "displayfeatures");
This as far as I am aware will enable remarketing. But I have read nothing about also enabling dynamic remarketing. Does it enable both? I have also setup custom dimension on GA so I should be able to capture these using the following:
ga('set', 'dimension1', '123');
ga('set', 'dimension2', 'product');
My confusion extends to how I track Adwords conversions through Universal Analytics. More specifically how I would push up google_conversion_label, google_conversion_language, google_conversion_format, etc... From what I gather I may only be able to do this via the Adwords tag. Am I barking up the wrong tree trying to use GA when I should be using the Adwords tag?
Simply call
google_trackConversion({
'google_conversion_id': ID GOES HERE,
'google_conversion_language': 'en',
'google_conversion_format': '3',
'google_conversion_label': 'gzTWCJb7wl4Q6quR4QM',
'google_conversion_currency': 'GBP',
'google_remarketing_only': false
});
passing in all the relevant information. This is not part of Universal Analytics but AdWords Remarketing Tag

Why "experiment" menu item is not visible in "content" section of Google Analytics?

I was read that Google Optimize will be moved into Google Analytics from Google and see also some fresh articles showing that is done.
Unfortunately there is some problem with visibility experimets in Google Analytics I cannot see such menu position.
Do you have and idea how to switch on this feature, why it is not visible or how to efficiently report this problem if you think that is bug.
Here is what I see in content tab for every site. I am currently using Google Optimizer so maybe it is some collision but it will become soon obsolete and want to switch tool.
There are number users with not having this option.
Google introduced this option on 4th June only, and will take some time to trickle down to all the users.
Wait for time.
Reference: No content experiments option inside Google Analytics

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