My organization sends out various emails to users and we want to track " How many users clicked on the links in that particular email sent out by our team?".
How do we track this in Adobe Analytics & Reporting?
Right now I am only able to see, how many people clicked on the links in all the emails combined but I am not able to differentiate among various emails sent by our team
-Arjun Patil
Append a query parameter to your Email landing page URL, which user will click on.
For example: www.mysite.com/landingpage?cmp=my_email_campaign_name
Then set up Adobe Analytics tracking code to capture this code and pass it to s.campaign variable or any other eVar used for campaign tracking.
s.campaign=s.Util.getQueryParam("cmp")
Related
I would like to track clicks of a specific button on my website of people who came from the Facebook/Instagram ads I created.
I implemented the Facebook pixel which triggers on pageview.
I also put gtag('send', 'event','apply btn') on the Apply button. This shows me reports on Google Analytics but it doesn't show if those people came from the ads I created.
Is there a view on google analytics where you can see the name of the campaign the user came from, or is there something specific I might be missing in the configuration of the campaign or the gtag?
You have to add parameters to URLs to identify the campaigns that refer traffic.
utm_source: Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example: google, newsletter4, billboard.
utm_medium: The advertising or marketing medium, for example: cpc, banner, email newsletter.
utm_campaign: The individual campaign name, slogan, promo code, etc. for a product.
There are also utm_content and utm_term.
https://support.google.com/analytics/answer/1033863?hl=en
I am new to google analytics and google tag manager , so any help and clarification would be appreciated.
I am trying to understand how to track users via tagged email links in GTM and GA....
Is it possible to include a user ID in an email link and then catch the client id in GTM when user clicks on the link?
What I am trying to do is to detect different devices that an Anonymous user can use while exploring my website. So I am thinking maybe it is possible to get the user ID linked to each email from my database , include it in a link which is used in an email template.
Then when a user clicks on the link , based on the clicked event , a tag on GTM side can catch it , extract User ID and get the Client id (from GTM) and use these values to identify the user . Is this doable ? If yes where should I start from? If no , is there any way to do this?
Regards,
Lina
Yes, you can do it and the procedure described can work. Send that information as custom dimensions in Google Analytics tag in GTM (config them in Google Analytics UI at Property level). You can also create an User-ID view and send userId parameter as Field to set in GTM too (as well as a custom dimension).
I send newsletters from my Drupal-7 website and I want to track how many unique users opened the newsletter. I added the tracking pixel code which is the following:
<img src="http://www.google-analytics.com/collect?v=1&tid=test;1&cid=123445678&t=event&ec=email&ea=open_test_newsletter&el=recipient_id&cs=newsletter&cm=email&cn=Campaign_Name">
and the I check the events action from my Google Analytics account for the open_test_newsletter attribute. But this code doesn't show uniqueness and I don't get good results for the success of my campaign.
Is there a better way to achieve uniqueness or am I missing something at Google Analytics functions?
I'm new to google analytics and I'm a little confused on how to get an unpaid campaign up and runnning. I'm making the campaign in order to track links to a page from different sources (website buttons, emails, newsletters, etc.). What I'm trying to do is set something up in GA so that I can track how people are getting to a specified page. I've been reading this as well:
https://support.google.com/analytics/answer/1033863?hl=en&ref_topic=1032998
Do I have to create the campaign in google analytics (and if so where) or do I just apply the appropriate campaign/tracking tags to the links I need tracked and it automatically creates it? Also, how would this work with emails?
Thanks for any help!
Essentially, you will build the campaign tracking URL in URL Builder and put those links in your email, newsletter, etc. Once visitors start to click the links via the email, a campaign will be created under Acquisition > Campaigns.
You do not need create campaigns at Google Analytics: when you tagged campaign manually or at URL builder, your campaign data(source name,campaigh name and others) will be categorized by Google Analytics automatically.
GA parses tags at your links and save data about you campaigns.
I would like to track where users originally came from when they make a purchase on my site so I know which keywords are more profitable and which websites are best for advertising.
an example is a user is on my site with my google analytics tracking code which has details of where they came from, and then decides to upgrade. they leave my domain to go to my biller (2checkout) complete the purchase and return to my thank you page.
I have transaction code and analytics code on my thank you page and the transactions are showing up with the correct product/amounts in GA however there is no other data and in my reports the referring url is always my biller or a credit card companies authorisation page.
i can manually connect which customer is which by saving their referring data when they first come to the site and then matching it up after they make a sale, but I would like it to show up in my google adwords / analytics account where it is easier to manipulate the data and see trends.
if anyone can help me with this annoying issue I would be vbery greatful, but I fear I may end up living off reports I create and then matching them up with adwords manually :/
One thing you can do is have a click event trigger a custom variable. When the user clicks on whatever link that takes them to your biller, have the custom variable trigger with the information you want to carry over (like the current page URL, some campaign name, whatever). Specify the custom variable's scope as Session or Visit so that it get associated with the thank you page.
http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html
An alternative is to do campaign tracking:
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55540
That is more or less the same principle as the first suggestion, but with using specified URL parameters. Depending on how your pages are actually coded, you may need to push a virtual page view with the campaign code(s):
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55521