google-analytics: Conversions not showing on Transactions - google-analytics

I have installed Google tag manager and the following tag is firing and being count accordingly for my E-commerce conversion (tag called 'Google Analytics eCommerce'):
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-76425812-2', 'auto');
ga('require', 'ecommerce', 'ecommerce.js');
ga('ecommerce:addTransaction', {
'id': inspectionID
});
ga('ecommerce:addItem', {
'id': inspectionID,
'name': 'Inspection',
'quantity': 1
});
ga('ecommerce:send');
</script>
Nevertheless I am trying to create a tag and to avoid firing multiple tags for the same conversion. For that, I am creating a universal tag to save the utm_source and I am storing it on a Custom Javascript Variable.
TAG:
<script type="text/javascript">
var url = window.location.href;
var keyToFind = 'utm_source';
if(url.indexOf(keyToFind + '=') > -1)
{
var valueFound = url.substr(url.indexOf(keyToFind + '=') + keyToFind.length + 1).split('&')[0];
sessionStorage.setItem(keyToFind, valueFound);
}
</script>
Java Script Variable:
function()
{
return sessionStorage.getItem('utm_source');
}
When I use this variable to trigger any other tag (this is not triggering the Google Analytics eCommerce tag at all), GA stops considering the conversions.
Anyone may have an idea about what can be happening in the case?
Thanks,
Helton

Related

google analytics traffic increase drastically when using setTimeout() function for GTM, GA, GTAG & FB scripts

I am using this code to load the tracking scripts 3000 ms after page load to optimize page speed.
I have checked using the chrome extension tag assistance legacy by google plugin and no major issues are recorded other than Same web property ID is tracked twice on google analytics
<body onload="loadtracking()">
<script>
function loadtracking(){
loadgtm();
loadfbpixel();
loadga();
loadgtag();
}
</script>
<script>
function loadgtm() {
setTimeout(function(){
(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-xxxxx');
// window.dataLayer = window.dataLayer || [];
}, 3000);
return true;
}
</script>
<script>
function loadfbpixel(){
setTimeout(function(){
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;t.defer=true;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'xxxxx');
fbq('init', 'xxxxx');
fbq('track', 'PageView');
fbq('track', 'CompleteRegistration', {
content_name: 'Sign up',
content_category: 'xxxxxx'
});
}, 3000);
}
</script>
<script>
function loadga(){
setTimeout(function(){
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
ga('create', 'xxxxx', 'auto');
ga('send', 'pageview');
ga('send', 'event', 'xxxxx', 'xxxxx', 'xxxxx');
}, 3000);
}
</script>
<script>
function loadgtag(){
setTimeout(function(){
scriptgtag = document.createElement('script');
scriptgtag.src = "https://www.googletagmanager.com/gtag/js?id=xxxxx";
scriptgtag.async = true;
document.body.append(scriptgtag)
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'xxxxx');
gtag('event', 'conversion', {'send_to': 'xxxx'});
}, 3000);
return true;
}
</script>
But the traffic on GA increased drastically once I implemented this code by x 15
increase in traffic
I cant seem to figure out the issue.
You're loading Google Analytics to the page more than once (potentially even more if you're also loading it through Google Tag Manager) and it's firing a pageview for each of those loads. Let's step through each of your <script> blocks.
<script>
function loadgtm() {
setTimeout(function(){
(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-xxxxx');
// window.dataLayer = window.dataLayer || [];
}, 3000);
return true;
}
</script>
This starts by loading GTM to the page. In order that its own triggers properly work, it's typically advised that this run in the <head> tags of your page. It loads asynchronously and non-blocking so running it on your page would hardly impact perceived page speed.
If you have a GA tag installed within GTM, this accounts for at least one pageview.
<script>
function loadfbpixel(){
setTimeout(function(){
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;t.defer=true;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'xxxxx');
fbq('init', 'xxxxx');
fbq('track', 'PageView');
fbq('track', 'CompleteRegistration', {
content_name: 'Sign up',
content_category: 'xxxxxx'
});
}, 3000);
}
</script>
This simply loads the Facebook pixel, so we'll skip over it, except to say that I would instead advise loading this within GTM triggered at pageview.
<script>
function loadga(){
setTimeout(function(){
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
ga('create', 'xxxxx', 'auto');
ga('send', 'pageview');
ga('send', 'event', 'xxxxx', 'xxxxx', 'xxxxx');
}, 3000);
}
</script>
That brings us to the first of your explicit Google Analytics installs. Assuming you're not running something like this from within GTM, this sends a pageview and your event after your 3000ms timeout. Again, from an interest of minimizing page speed impact, you should use the built-in Google Analytics tag within GTM and augment it with the event you wish you fire (though I advise making the switch to GA4 before the collection cut-off next year).
<script>
function loadgtag(){
setTimeout(function(){
scriptgtag = document.createElement('script');
scriptgtag.src = "https://www.googletagmanager.com/gtag/js?id=xxxxx";
scriptgtag.async = true;
document.body.append(scriptgtag)
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'xxxxx');
gtag('event', 'conversion', {'send_to': 'xxxx'});
}, 3000);
return true;
}
</script>
This brings us to the Gtag loader, which is really just a means of loading a small GTM instance to your page that bundles the Google Analytics tag. This would account for your second pageview in GA. Since you have GTM installed to the page, you shouldn't be using this loader at all and should instead opt for the built-in GA tag within GTM.
Best case, you're double-counting pageviews. Worst case, you're counting 2x + however many GA pageview tags you're firing off within GTM.
My advice:
Install the Google Tag Manager function without the timeout as high within the <head> tags as you can as provided by their installation instructions.
Install your Facebook tag as an HTML script (drop your timeout function) and trigger to execute at Page View.
Install the built-in "Google Analytics: Universal Analytics" tag, configure accordingly and trigger to run at Page View.
Install the built-in "Google Analytics: GA4 Configuration" tag, configure accordingly and trigger to run at Page View. This will be used by other GA4 tags for the base configuration, but also fires a pageview event without need for a second event-specific tag for the same.

Google Analytics Page Speed Implementation

I am wondering how to implement correctly google analytics page speed measurements and how to change the sample size correctly:
As seen below in the code box we currently Google analytics including eCommerce running on our site. Now I would like to also increase the sample sizeof speed tracking (the percentage of pageviews used for speedtracking, usually 1%) to 100% on our staging system.
As far as I understood I can do that by following this instructions.
My question not is if I just add it to the existing create method in my analytics snippet or do I have to create another method below.
If I understood correctly I would now do this:
replace
ga('create', 'UA-XXXXXXX-1', 'ricomprostaging.it');
with
ga('create', 'UA-XXXXXXX-1', {'sampleRate': 5}, 'ricomprostaging.it');
Please advise if I am on the right track. I have placed the entire code of the current snippet below.
Thank you,
Fabian
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXXXX-1', 'ricomprostaging.it');
ga('send', 'pageview');
ga('send', 'pageview', 'search_query');
ga('require', 'ecommerce', 'ecommerce.js');
function trackEcommerce() {
this._addTrans = addTrans;
this._addItem = addItems;
this._trackTrans = trackTrans;
}
function addTrans(orderID,store,total,tax,shipping,city,state,country) {
ga('ecommerce:addTransaction', {
'id': orderID,
'affiliation': store,
'revenue': total,
'tax': tax,
'shipping': shipping,
'city': city,
'state': state,
'country': country
});
}
function addItems(orderID,sku,product,variation,price,qty) {
ga('ecommerce:addItem', {
'id': orderID,
'sku': sku,
'name': product,
'category': variation,
'price': price,
'quantity': qty
});
}
function trackTrans() {
ga('ecommerce:send');
}
var pageTracker = new trackEcommerce();
</script>
Yes you need to replace the create statement on all pages. However sampleRate is the wrong option: this option defines the sample rate for Google Analytics as a whole. For sampling speed, you want to use siteSpeedSampleRate. As for the code, I would use the following:
ga('create', 'UA-XXXXXXX-1', {
'siteSpeedSampleRate': 5,
'cookieDomain': 'ricomprostaging.it'
});

Polymer - Track app usage with Google Analytics

I'm trying to use Google Analytics (web) with my polymer app (updating the tracker object in routing.html as per this GA SPA doc). I used the Polymer Starter Kit as a starting point. I'm not seeing any pageviews though, apart from / - what's the suggested way of tracking app usage?
routing.html
page('/topstories', function () {
app.route = 'topstories';
window.ga('set', 'page', '/topstories');
});
page('/about', function () {
app.route = 'about';
window.ga('set', 'page', '/about');
});
index.html
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-xxxxxxxxx-1', 'auto');
ga('send', 'pageview');
</script>
In addition to setting the page value on the tracker, you also have to send the pageview hit to Google Analytics. In your route callback functions you'll need to add the line:
ga('send', 'pageview');
You could also write a function that does all this for you, so you don't have to repeat the set and send calls every time.
function updatePage(path) {
return function() {
app.route = path.slice(1);
ga('set', 'page', path);
ga('send', 'pageview');
}
}
The your page route declarations would look like this:
page('/topstories', updatePage('/topstories'));
page('/about', updatePage('/about'));
My solution takes advantage of the middleware-ish page.js handler:
// Routes
page('*', scrollToTop, closeDrawer, function(ctx, next) {
ga('set', 'page', ctx.path); // simply add
ga('send', 'pageview'); // these rows
next();
});
But this also fires as the / route is initialised, so to not double count visits, remove the final ga('send', 'pageview'); from your <script> block.

Google Universal analytics cross domain tracking

I am trying to track cross-domain calls using Universal Analytics, I've copy-pasted the code right from the google documentation and for some reason it is not decorating the external link with the expected parameter (like _ga=1.182119591.1441315536.1362115890410).
Following there is the exact code we tried:
<html>
<head>
<script src="http://ajax.googleapis.com/ajax/libs/jquery/1.8.3/jquery.min.js"></script>
<script src="http://ajax.googleapis.com/ajax/libs/jqueryui/1.9.2/jquery-ui.min.js"></script>
<script type="text/javascript" >
var UAAccount = 'UA-0000000-0';
var UATrackerName = 'pageTracker';
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
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})(window,document,'script','http://www.google-analytics.com/analytics.js','ga');
ga('create', UAAccount, 'auto', {'allowLinker': true });
ga( UATrackerName + '.send', 'pageview');
function decorateMe(event) {
event = event || window.event; // Cross browser hoops.
var target = event.target || event.srcElement;
if (target && target.href) { // Ensure this is a link.
ga('linker:decorate', target);
}
}
// Cross browser way to listen for events.
function addListener(element, type, callback) {
if (element.addEventListener) element.addEventListener(type, callback);
else if (element.attachEvent) element.attachEvent('on' + type, callback);
}
$( document ).ready(function() {
var linker;
var myLink = document.getElementById('pippo'); // Add event listeners to link.
addListener(myLink, 'mousedown', decorateMe);
addListener(myLink, 'keydown', decorateMe);
});
</script>
</head>
<body>
anchor
</body>
</html>
I've tried to use the dynamic linker instead of decorating each link:
ga('require', 'linker');
ga('linker:autoLink', ['goo.gl']);
but without success: the external link will be without the _ga parameter.
For some reason you are giving the tracker a name of 'pageTracker', but you are not using that name when calling the object methods, including create and linker methods:
ga('create', 'UA-XXX-Y', {name: 'pageTracker'});
ga('pageTracker.linker' ...);
ga('pageTracker.require' ...);

Tracking anchor links - Google Analytics

I have a wordpress website and I'm tracking it with google analytics. I need to track the anchors and
have been digging stackoverflow to get some answers. After trying several, I still can't get it to work. So, what's wrong with this?
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-47361493-1', 'festasdelisboa.com', {'allowAnchor': true});
ga('require', 'linkid', 'linkid.js');
ga('send', 'pageview');
$(function(){
$("a[href*='http']").each(function() {
$(this).click(function (ev) {
var pageView = '/outgoing/' + $(this).attr('href');
_gat._getTrackerByName()._trackEvent('Outbound Links', pageView);
var _href = $(this).attr('href');
setTimeout(function() {
location.href = _href;
}, 100);
ev.preventDefault();
return false;
});
});
$("a[href*='mailto']").each(function() {
$(this).click(function (ev) {
var pageView = '/mailto/' + $(this).attr('href').substring(7);
_gat._getTrackerByName()._trackEvent('Mailto', pageView);
});
});
$("a[href*='#']").each(function() {
$(this).click(function (ev) {
var pageView = '/anchor/' + $(this).attr('href').substring(1);
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});
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Was struggling with this for quite a while now. Use the below snippet as part of your Universal Analytics code - found it worked almost immediately for me! My GA reports are showing visits on hashtag anchors in the Behaviour >> Site Content >> Content Drilldown section
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new
Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-12345678-1', 'auto');
ga('send', 'pageview');
// Anchor Tracking snippet start
jQuery(document).ready(function () { var
hashtag = /#\S+/ jQuery('.menu li a').click(function(){ var match =
jQuery(this).attr('href').match(hashtag); ga('send', 'pageview', '/' +
match[0]); }) });
// Anchor Tracking snippet end
</script>
Found this to be the only workable and easily understandable solution - when it comes to Google's Universal Analytics

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