set up dtm and analytics on a new website - unique visitors - google-analytics

I have a 3 page website. I want to know how many unique visitors visit each page of the website. That is how many unique visitors in page A, and from page how many reach page B and from page B how many reach page C.
But, on page A, there is an option for Male and Female. I want to further know how many Male Unique Visitors and how many Female Unique Visitors visited on each page.
I am unable to determine or understand how the eVars and success events will be set in this scenario.
Please help.

If you're using DTM then you can use page load rules to see how many people hit each page. You can use a custom event that fires on page b if the referrer is page a or whatever combination you want. You can use an event based rule that fires when they submit their form (I'm guess you have some sort of form) that is collecting their gender. Gender would go into an evar, I'd also store the referrer in an eVar if you're interested in how people travel around your site and then use some metrics in the adobe dashboard to get the segments that you want.
Those are all very simple things to do. If you still are having issues, you should check out the forums or docs

Related

How do we run two A/B tests in Google optimize but only letting visitors enter one of the a/b tests?

For Example, We have two pages home page and contact page and both have their own variants in google optimize. So when visitor visit homepage and get the new variant from google optimize then it should not see a new variant of contact page when visitor redirects to contact page and vise Versa. Hope you get the point.
One approach is to track which variations users get into using cookies and target accordingly. So, let's say your user lands on the home page and is bucketed into the new variant. You use custom JS to drop a cookie along the lines of user_has_seen_new_variant=true, and in your second experiment you target based on whether or not people have that cookie.
Another approach would maybe be to combine your experiments into one, where you're targeting both pages. That way you would have control over what people are seeing on either page.

Google Analytics & Social Media Campaigns

I've been struggling for some time to get an answer, and still can't find it out on the web. I would like to to a seemingly simple thing:
1) Facebook page A sends me some visitors through a link to MYPAGE.com/?utm_campaign=mycampaign& etc. etc.
2) I count the unique page views (not users) received from people that have clicked this link, and no other visits are counted as being part of these (e.g. direct visits of someone recurring that has first come across to the site through that campaign should not be included in the count)
This way, I'd like to monitor exactly the unique page views coming from different facebook pages which I have a partnership with. And another thing I cannot figure is: how do I make this work on subdomains too?
Best regards
Step 1 - You need to have different utm_campaign values for each Facebook page.
Step 2 - Create Google Analytics segment for that specific campaign.
Use "Filter Sessions" as you only want the sessions that came straight from Facebook.
Step 3 - Use Behaviour -> Site Content reports to see which pages those users visited.

set up dtm and analytics on a new website

I have a 3 page website. I want to know how many unique visitors visit each page of the website. That is how many unique visitors in page A, and from page how many reach page B and from page B how many reach page C.
I am unable to determine or understand how the eVars and success events will be set in this scenario.
Please help.
This can be accomplished quickly using the default path reports in Adobe Analytics.
This "out of the box" report will show you a "fall out" of visitors who started on page A went to page B and then on to page C. No eVars, props or events are needed for this.
The report will also show you the percentage of visitors who didn't complete the specified path as well.
Setting the page name with DTM will be helpful but is not required because the URL is used as the PN if it isn't set.
Hope this helps.

Is it possible to see Visits (not views) of a certain page in Google Analytics?

I am looking to find the number of visitors that see a certain subdomain on my website. I can find total views and unique views but not visitors. I thought you could do this fairly easily in the old GA but having a hard time finding it now.
The easiest way to do this is to create a custom report.
I'll share an easy example I created: https://www.google.com/analytics/web/template?uid=ReBbGcwqToSJeP_TyfrhsA
Look at report tab 1 to see visits and pageviews to your different pages. If you click the "Unique" report tab, you can see which hostname initiated the request and how many unique visitors was seen during that time period.

How to track conversion funnel in Google Analytics where a banner ad is shown on many pages.

I have a website that features a call to action/promotion button on nearly all pages of the site.
I have currently configured a conversion funnel that shows me how many people arrive on the call to action page, and then how many people make it to successfully complete the action page.
What I want to see though is how many unique visitors over the reporting see the banner at the top of the funnel.
eg. Something like this:
Visitors accessing website: 1000
Visitors clicked on call to action page: 100
Visitors successfully submitted call to action form: 45
My initial thoughts was to do this using the frontpage only, but I forgot that this banner/call to action ad is featured on many pages around the website. Many people find the site through SEO and never even pass through the frontpage.
Is it possible to use a wildcard for a domain or something similar in Google Analytics? Or maybe I am approaching this the wrong way.
Last of all - I know I can accomplish this by pulling up 2 reports: site wide unique visitors and comparing that to how many people hit the first stage of the existing conversion funnel. But it's a hassle to have to do this regularly manually.
While using funnel analysis, it is normal to have funnel steps that represent more than 1 urls. Take the basic case of ecommerce sites, where the final goal maybe the same transaction completion page, but the funnel step corresponding to product page can be triggered by many different product pages and not just one.
Based on the page url structure of your website, you can choose any of the below 2 match types to add multiple urls to a single step:
1, Begins with : If all the different pages displaying the ad have a set of common characters in the beginning, then use this.
2, Regular Expression Match : If the different pages that contain your banner ad how totally unrelated url, then find a suitable regex that can capture all those urls

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