Customised Campaign - URL Builder - not working - google-analytics

Campaigns that where correctly tracked last week as:
source: LinkedIn
medium: cpc
are now not working properly without any change.
Taking the Analytics ID from a new lead coming from this source/medium today, it can be seen as coming from (direct) / (none).
No changes were made to the URL.
The only change made to the landing page is the insertion of a Remarketing tag.
Any ideas of where the problem might be?
Thanks

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I had UA property and was loading it through GTM on web pages. Please refer below screenshot.
Now, I created new GA4 property and loading that also through GTM on web pages. Please refer below screenshot.
View count and event count is working same for UA & GA4 for main domain. It's max 10% difference which is fine. But If I compare total page view of subdomain for specific or each page for specific date, it is more than 90% off.
EX:
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GA4 Count - 200
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I read many articles but it says 10% off is fine but this is huge difference. Please help me if I missed anything.
I tried GTM debugging. While I open page using GTM debugger, it is firing both UA and GA4 tags. Even when I checked in real time data in analytics and GA4, both are getting correct view count.
This means GTM is running correctly and also analytics getting events from GTM. But not sure why view count is off for subdomain pages.

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Does anyone already encounter this kind of issue?

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Thanks in advance,
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