I'm trying to find a way to track "paid traffic" from Youtube, ie. people who click on one of our ads, got redirected to one of our videos, then clicked on a link in the comment section. At the moment everybody coming from Youtube appears under the Youtube channel in our analytics.
Yet, inside Youtube Analytics, I can see that 90% of people watching specific videos come from paid traffic.
I tried to see if I could get any possible information from the youtube APIs but it looks like nothing is useful, event to determine how could be the split between paid/unpaid traffic.
Also, impossible to find a split by video.. except in GA. Therefore, no possible link?!
1/ Is it possible to link paid traffic internal to Youtube and part of the "youtube" channel traffic in GA? data-wise or just mathematically?
2/ Is there a way to hadve an idea or approximate the convertion rate?
PS: I know this should not be seen a pure conversion channel*
To answer your questions:
1. Is it possible to link paid traffic internal to YouTube and part of the "YouTube" channel traffic in Google Analytics? data-wise or just mathematically?
As far as I know, yes it is possible. In fact, there's no better way to analyze your new brand channel layout than integrating it with Google Analytics. Reasons as given:
The main difference between YouTube analytics and Google Analytics is that the former provides data about the videos, while the latter provide data about the visitors of the channel’s pages.
To use this feature, please refer to the steps given in How to integrate your YouTube One brand channel with Google Analytics
2. Is there a way to have an idea or approximate the conversion rate?
I tried looking for documentation on conversion rate but it seems that this doesn't exist as also mentioned in Conversion rate between YouTube views and track sales
And, as suggested in Google AdWords Help, in tracking viewer conversions for video ads,
Since video advertising doesn’t always drive immediate conversions, we recommend that you look at view-through conversion data, which shows the number of online conversions that happened within 30 days after a viewer saw, but did not click, your video ad.
I hope that helps.
Related
UPD. I realised that I need to rephrase the question. So does anybody know how to track Youtube video views that come from a specific QR code? There may be different QR codes for the same video.
My ideas:
According to stackoverflow utm parameters don't work for youtube links. Theoretically I can create a page on my website that redirects to Youtube video page and put its link into QR code. Google Analytics will show stats for this page. But I can't track how long users watched the video because Youtube analytics shows breakdown of External traffic up to domain only and not for exact links. So not ideal and quite complicated with redirects.
Any other ideas? Thanks!
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Hi.
We need to create a QR code for a paper leaflet with the link leading to Youtube video page. We are going to add utm source parameter to the link to see how many people will use this QR code.
My question is where I can see the stats on non-standard traffic sources for this Youtube video page? I don't see this option in Youtube itself and I've read that if I link Google analytics to my Youtube channel, it will show data for the channel page only and not for individual video pages. Is it true? How can I see the breakdown of 'External' source in Youtube video page stats to see exact destinations the traffic comes from?
I'm in the process of setting up Google analytics for my channel and it doesn't work (it's a separate question) so I want to understand if it can help me with my problem at all.
Thank you!
UTM parameters will only work to show you data coming to your website. Also, setting up Google Analytics for your channel will only make sense if the channel videos are embedded in a website, otherwise, you just need to use YouTube Analytics.
It might be a very stupid rocky question but I’ve never worked with Shopify before.
We have implemented Google Analytics via default functionality available with Shopify Plus. On top of it, I have added quite simple JS to track Consumer Funnel Steps and activated enhanced ecommerce feature.
One month later I have discovered the discrepancy in both number of transactions reported and the revenue that is nearly 50% which clearly indicates that something went wrong. My investigation has shown no patterns from the point of payment method/checkout process/device category. Our success manager told us that the process looks ok from their end and the issue is on our end.
Please help me to understand where else shall I look to identify the bug. Thanks!!
This is a common issue for Google Analytics and it happens on all ecommerce platforms and the main reason behind it is ad blockers.
About 20% of users use ad blocking extensions which prevents Google Analytics from firing and capturing any data regarding that visit (this also includes ecommerce data), thus, discrepancies are created between the numbers reported in Shopify backend and Google Analytics.
There are more reasons behind why the discrepancies might happen (some of them are of legit concerns like faulty tracking) but ad blocking extensions are probably responsible for most of the discrepancies. If interested, you can see the full list of transaction discrepancy causes here.
I'm not a really advanced Analytics user, so I've been trying to Google this, but haven't come up with a great answer. My analytics says 95% of my site visits to my blog today have come from site38.social-buttons.com and yesterday it was another subdomain of the same site. I visited social-buttons.com, but am unfamiliar with it, and have never deliberately put that code into my Wordpress site. I do have some plug-ins installed, which are "Subscribe / Connect / Follow Widget", which displays my social media links, and also "Really simple Facebook Twitter share buttons", which puts the like links on my posts.
My questions are, how are people finding my site through social-buttons.com? And are these quality hits?
Thanks, I appreciate any info!
This kind of visits are called Ghost Referrer Spam since they never reach your site. They use a GA weakness to make a fake visit and get a record in your data.
They do it to get traffic, people get curious to see who is visiting them and click on the link.
This specific Referrer Spam is nasty because it make multiple visits at the same time, is related to the number of the subdomain so if it says site38... it hits with 38 visits, I've also have many of these, here is a screenshot I took:
In my case is a different simple-share-buttons.com but is the same thing.
The easiest way to stop it is by making a filter for each spammer in your GA. Check this article to find more detailed information http://www.ohow.co/block-social-buttons-simple-share-buttons-referral/
As an alternative, you can make a more general filter to take care once and for all of all the Spammers by making a list of Valid Hostnames, this is more advanced and you have to be more careful. You can find more information about this solution here https://stackoverflow.com/a/28354319/3197362
It's actually referral spam. Take a look at this https://www.mooresoftwareservices.com/Web-Commerce/social-buttons-com-referrer-spam
So unfortunately they are not good quality hits.
Not specifically a programming question, unfortunately, but I am trying to develop some custom reports using the Google Analytics Core Reporting API (v3) and I'm stuck on how to interpret these referrers (in ga:referralPath or document.referrer) from Google News sites:
/nwshp
/news/rtc
/news/url
/
/news/story
/news/i
... and so on. These are all coming from Google News sites (.com .whatever) obviously, but I'd like to categorize them with more granularity if possible, e.g., Google News front page, etc.
Many thanks in advance (and feel free to point me to a better place to ask, if such a place exists).
According to Chris Boutet, these represent Google News Home page (/nwshp) and Google News Realtime Coverage (/rtc). That's the answer I was looking for. Hope that helps.
I'm working on a google analytics dashboard for a CMS I've created. I'm trying to decide exactly what information to display to the user. So what information would you want to see at a glance (when you first log in) and what information would you want access to, but don't need to see every time you log in?
Do you have a customer? You might want to ask them.
The time spent on page is the most valuable. You can see what pages result in reading and which pages are ignored.
The referrers and keywords is the next most valuable, because that tells you if your promotions are working or not, if you are getting the right audience.
Google analytics has some integration with adwords' analytics and that is on my periodid checklist as well.
Everything else depends on if you have a specific question in mind, like is it safe to start ignoring MSIE6 users, are there enough users of Opera visiting to care how things render for Opera, do I need to pay attention to international readers and add internationalization features to my website, etc.
A:
Visits count (today, yesterday, this week, this month);
Page views, references, adwords effect;
B:
Bounce rate, effective keywords, browsers usage (in %)... stuff like that.
Sometimes, it's all about the $$.
The Adsense revenue for different pages and for different keywords.