I'm trying to find the number of unique users who fired the event of enabling the widget using Google Analytics.
I created a segment based on the relevant Category and Action of this event but I'm not sure if I should filter it by users or by sessions- can someone please explain the difference.
Moreover, I'm not sure on which number I should look after applying this segment. Should I look on:
Audience-> Overview-> users
Audience-> Active users
Behaviour-> events-> unique events
can someone please explain the difference of these three numbers.
Thanks in advance
Liran.
Related
After how many clicks will the Core Reporting API start to sample the click data, when using samplingLevel=LARGE?
I'm trying to retrieve data from a large account (i.e. more than 30,000 clicks/day on average) and the number of clicks doesn't always match what I can see on Google Analytics. This, however, seems to happen only on this large account, and not every day. Strangely, on those days where the click count doesn't match, transactions and revenue match what I can see in Google Analytics.
In my query, I'm only trying to retrieve the data for a given account, without applying any filter.
EDIT: If I don't retrieve data aggregated at the account level ― thus not including ga:adwordsCampaignID, ga:adwordsAdGroupID and ga:adwordsCriteriaID in the dimensions ― I can retrieve all the clicks.
EDIT2: If add the ga:deviceCategory dimension, along with ga:adwordsCampaignID, ga:adwordsAdGroupID and ga:adwordsCriteriaID I can retrieve all clicks. I'm not sure if this can help narrow down the issue.
Google Analytics has a cardinality of 50K after that you ll receive (others)
Based on the "EDIT" i can safely assume the reason is that when a click doesn't have an 'ga:adwordsCampaignID' associated with it, it ll not retrieve that click. This happened to me with custom dimensions.
EDIT: Try using the 'include-empty-rows' parameter on your query. https://developers.google.com/analytics/devguides/reporting/core/v3/reference#includeEmptyRows
There are two events.
User visit /point1.
User visit /point2.
If the events occur in this order, I want the goal to be hit.
I have created a funnel for this, but the problem is that even if the user does not visit /point1, and visit /point2, the goal is hit! (destination is point2..)
I want the goal to be hit only when the user visit /point1 and /point2 in that order.How can I accomplish this?
Basically you can't (not via configuration, that is). Funnels only affect the visualisation, not goal completion.
You can either do a workaround in code - set a cookie on /point1, then fire an event on /point2 only when the cookie is set, and change your configuration to use an event based goal.
If you do not need to actual goal conversion, but just want to know how many users completed the steps in the correct order, you can create a segment of the "sequence" type (step1 page equals /point1 followed by step2 page equals /point2), which will limit the data displayed in the standard reports to sessions where users visited one point after the other.
I want to know how many people (in percent) comming from a specific referer (like direct, paid search, organic search and so on) click on at least one outgoing link on my website. (If somebody clicks 10 outgoing links it should count as much as somebody who only clicks one link).
What i did was to create a custom event which is triggered every time a user clicks an outgoing lnik. This is working so far, but how can i filter the data in the way i explained before?
Thanks for your help.
Use Unique Events.
http://searchenginewatch.com/article/2350415/How-to-Use-the-Google-Analytics-Event-Tracking-Report
Unique Events: Events of the same type within the same session have
been removed from total events to de-duplicate them, this helps you
identify events which are triggered multiple times per session or if
an event is only important once then this is more important to you
than total events.
Alternatively, you could drop a key in localStorage (or a cookie) per link so you would only fire the event once per session/cookie.
My situation in Google Analytics is as follows:
Everytime, user clicks a particular element on my website, it is recorded as an event (call it EVENT1).
The problem is that my GA goal is to have at least three of those elements clicked per visit.
We can say that the goal is fulfilled when a user causes 3 EVENT1 events per one visit.
Is it possible to define this?
I know it is possible to track number of pages/visit. But it is not what I am looking for, as there are many pages that does not include the element which can be clicked.
I guess another way would be to use javascript and send "CLICKED 3 TIMES" event to GA. But I would like to avoid this.
Create an advanced segment of the "sequence" type. Make every step the same event. Apply the segment to see the number of visitors included in that segment.
I'm having an issue with Unique Events and Total events. I don't really understand why unique events are greater than total events (image attached: https://analytics-a-googleproductforums-com.googlegroups.com/attach/584c3c65bd24cfec/Screenshot%20at%202013-05-14%2017:00:40.png?gda=9qkpgUYAAADqfLbDOUx1KZ9vP-6pB8mH0QevsNJBCwpb2zqmxh9R_FqJw8mf6kYUxitGhb4bDE5x40jamwa1UURqDcgHarKEE-Ea7GxYMt0t6nY0uV5FIQ&view=1&part=4).
Someone can explain how this is posible?
Santiago Vázquez
Found the thing: you will see that "Unique Events" are great than "Total Events" when you look at an event category or action, put "Event Label" as a secondary dimension and the event has been triggered some times with no label input. Google Analytics hasn't the option "(not set)" for this particular dimension, so it just doesn't show you those events in the Total Events Count, but still counts as "Unique Events" all the users that executed this particular event category / action.
I am seeing this same issue in my the first view of my Custom Report as well. I don't know WHY it is showing more, but there seems to be a more accurate Custom Report drilldown for you to use. In my reports, one page shows in my Page drilldown with 30 total events but 62 Unique Events. However, when I click into the next dimension drilldown view, in other words click to narrow in on just one page, it shows that same page with 30 total events and only 29 unique events. That seems more accurate.
My dimensions drilldowns for this custom report are "Page" and then "Event Label"
Hope this helps!
I think Google Analytics is simply buggy.
They have to work on event reporting a bit more.
We are tracking events and e-commerce data to our own database, and we realised that both Google Analitics and Universal Analitics misses some events and e-commerce data.
We are trying to find the reason for this, but no luck yet.
If you have a segment applied it's probably sampling. You can confirm or deny sampling is the cause by seeing if there is a yellow background note above the graph but below the date selection on the report page. There is also a grid of filled in and not filled in circles next to the new scholar cap (also below the date selection) sometimes.
Unique events are calculated by session, while total events are determined by the main dimension.
In the example report below, I wanted to look at how many events occurred on each page. The dimension drilldown is Page, with Total Events and Unique Events as metrics.
Users can visit a page, but not send an event by that page ( 0 total events ). However, if their session includes an event, then unique events will be 1 or more.
Custom reports allow data combinations that may not be clear (not sure if someone already posted this point or if I saw it in another thread). Basically, my report should not include Unique Events to prevent this problem from happening, though this was probably the wrong way to go about this altogether.
Template: https://www.google.com/analytics/web/template?uid=XafJ7KvSSf-n5KWWPyvn_g
Google has deprecated (renamed) Unique Events metric as it was seriously confusing. We are expecting to see a number of times event with unique combination of category / action and label happened per other dimensions in report. Instead GA calculated a unique combination of every dimension in the report!
Now, this metric is deprecated and renamed to legacy.
New one: Unique Events is giving expected results.
I written about why total events are higher than in my blog as too many questions.
Total Events are calculated as the total number of interactions with a tracked web page object. On the other hand, where a single user session (or visit) has one or more events, this is calculated as a single Visit w/Event, or Unique Event in the reports. For example, if one user clicks the same button on a video 5 times, the total number of events associated with the video is 5, and the number of unique events is 1.