We would like to know how we can get the AdWords search term when a user clicks on one or our ads and lands on our landing page. We inspected the Request.UrlReferrer value, but it doesn't contain it. We have auto-tagging turned-on on our account, so it should be sent in the utm_term url parameter, but that parameter is not being sent to my landing page.
This blog post provides useful info about recent changes to Google Analytics and how to obtain this information.
You can also use the AdWords API's SEARCH_QUERY_PERFORMANCE_REPORT.
Related
I would like to track clicks of a specific button on my website of people who came from the Facebook/Instagram ads I created.
I implemented the Facebook pixel which triggers on pageview.
I also put gtag('send', 'event','apply btn') on the Apply button. This shows me reports on Google Analytics but it doesn't show if those people came from the ads I created.
Is there a view on google analytics where you can see the name of the campaign the user came from, or is there something specific I might be missing in the configuration of the campaign or the gtag?
You have to add parameters to URLs to identify the campaigns that refer traffic.
utm_source: Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example: google, newsletter4, billboard.
utm_medium: The advertising or marketing medium, for example: cpc, banner, email newsletter.
utm_campaign: The individual campaign name, slogan, promo code, etc. for a product.
There are also utm_content and utm_term.
https://support.google.com/analytics/answer/1033863?hl=en
I would like to push the referral URL to Google Analytics once someone submits the form on my landing page. Is it possible to do this using Google Tag Manager and also pass a successful form completion?
There shouldn't be any reason to pull the referral URL within GTM. Google Analytics (GA) already does this. To view referrer information, simply add a secondary dimension! Here's a screenshot of where to find the secondary dimension option:
You can use the search box in the secondary dimension dropdown menu to find and apply the Full Referrer dimension. Below, I've provided a screenshot showing the Full Referrer column that is added:
I'm new to google analytics and I'm a little confused on how to get an unpaid campaign up and runnning. I'm making the campaign in order to track links to a page from different sources (website buttons, emails, newsletters, etc.). What I'm trying to do is set something up in GA so that I can track how people are getting to a specified page. I've been reading this as well:
https://support.google.com/analytics/answer/1033863?hl=en&ref_topic=1032998
Do I have to create the campaign in google analytics (and if so where) or do I just apply the appropriate campaign/tracking tags to the links I need tracked and it automatically creates it? Also, how would this work with emails?
Thanks for any help!
Essentially, you will build the campaign tracking URL in URL Builder and put those links in your email, newsletter, etc. Once visitors start to click the links via the email, a campaign will be created under Acquisition > Campaigns.
You do not need create campaigns at Google Analytics: when you tagged campaign manually or at URL builder, your campaign data(source name,campaigh name and others) will be categorized by Google Analytics automatically.
GA parses tags at your links and save data about you campaigns.
I have a URL(https://www.mysite.com/tab/subtab/) that belongs to my website(https://www.mysite.com/). Clearly, to track clicks on this url, all I have to do is append the utm_source, utm_medium and utm_campaign parameters to it. Now, what I want to do is, track a url http://www.notmysite.com/tab/subtab/. This url is neither a part of my site, nor is it mentioned any where in my google analytics account, only the link is available for modification. If I append the utm_* params here, the "clicks" information goes to the http://www.notmysite.com website owner's GAQ account and not mine(obviously!). What parameters should be appended to this foreign url, so that I can track the clicks on it?
If this is not possible with google analytics, are there any other options?
Thanks
You will want to look into event tracking to track clicks on links.
https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide#Anatomy
Taking an example from Google's doc:
Click here
Any clicks on that link will now appear in Analytics under Content -> Events. Notice though how I added target="_blank" which is needed for ensure the accuracy of events for external links due to there not being enough time to send the data to Google. A workaround is to add a delay via javascript which is a better approach if you're tracking more clicks.
Here is what I am trying to achieve:
I have a landing page with a lead capture form (Name email phone). I am running adwords campaigns to capture these leads.
I want to know is there any way I can tag each lead with the keyword and campaign it came through. This way i will be able to know which campaigns are generating quality leads for me.
If there is any sample code available it will be great.
P.S My campaigns are autotagged so I can't capture data from URL and UTM parameters.
You just need to define a goal on that lead.
You can define this goal :
on the URL where your visitor are redirect after the form validation if there is one
if not on an event you wil add on form submit
Then get all the statistics in the Analytics Advertising reports.
note : don't forget to activate autotagging on your Adwords campaigns.