Tracking ecommerce conversions - google-analytics

I'm looking to run a PPC campaign on LinkedIn, and I'm just wondering what the best way would be to show how many people that have clicked on ads, have placed an order. LinkedIn don't provide any form of conversion code - and I'm not sure how I could set this up within Google analytics?

use campaign tracking .This is the only way we can track visits from relevant campaign banners. Campaigns in Google Analytics :
https://support.google.com/analytics/answer/1033863?hl=en
Use this line below to create your campaign code.
https://support.google.com/analytics/answer/1033867?hl=en
use “Campaign Content” to separate banners (names) .
you can use Advance segments to track the number of conversions.

Related

Adding additional information for referral links in Google Analytics

I've been trying to do a bit of research into this but am not really able to find a proper answer.
I have a number of ad campaigns for my site and I want to see where referrals are coming from and which ad campaigns are working best.
For example, I want to tell how direct email marketing campaigns are performing compared to one another. Normally I think most of these come up as 'direct' traffic in Analytics.
However, I want to know if there is some way I can change the URL's in the various ad campaigns like:
example.com?adcampaign=1
example.com?adcampaign=2
example.com?adcampaign=3
etc,
And then be able to see these in Google Analytics as referrals like Google, Facebook etc,.
Note:
I am using Google Tag Manager to handle advanced ecommerce tracking in Analytics
For future reference this is what is needed:
utm_source // the source it came from
utm_medium // the medium used
utm_campaign //the advertising campaign it is part of
ref: support.google.com/analytics/answer/1033863?hl=en

Using Google Tag Manager to track conversions in Google Analytics

I have managed to set up Google Tag Manager to fire off events to Google Analytics when links are clicked on different pages of my websites. I know it works as when I click the links, an alert shows up in Real Time --> Events section of Google Analytics.
I was wondering how to implement the following: For each page on my site I would like to see in Google Analytics the conversion which I define to be: Number of Relevant Links clicked on Page / Number of visits to Page. The numerator in this instance being whatever came from Google Tag Manager.
Thank you.
You are tacking about metric, not conversion. For conversion tracking you have to define exact value.
To track such metric you can use calculated metric with a formula X/Pageviews, where X is can be number of events (link clicks in your case).

Google Analytics statistics for one page on my website?

I want to display Google Analytics report of a particular page on my website ?
Is there any code/script which will help me to achieve this?
Precisely, i want to show TOTAL NUMBER OF VISITS & NUMBER OF UNIQUE VISTORS of a specific page on my website. If there's any other alternative (of Google Analytics) to achieve this, please do suggest?
If you're already tracking for every page, you could set up a duplicate Google Analytics profile which excludes every page except the one you're interested in.
More details here.

Creating a campaign to track links

I'm new to google analytics and I'm a little confused on how to get an unpaid campaign up and runnning. I'm making the campaign in order to track links to a page from different sources (website buttons, emails, newsletters, etc.). What I'm trying to do is set something up in GA so that I can track how people are getting to a specified page. I've been reading this as well:
https://support.google.com/analytics/answer/1033863?hl=en&ref_topic=1032998
Do I have to create the campaign in google analytics (and if so where) or do I just apply the appropriate campaign/tracking tags to the links I need tracked and it automatically creates it? Also, how would this work with emails?
Thanks for any help!
Essentially, you will build the campaign tracking URL in URL Builder and put those links in your email, newsletter, etc. Once visitors start to click the links via the email, a campaign will be created under Acquisition > Campaigns.
You do not need create campaigns at Google Analytics: when you tagged campaign manually or at URL builder, your campaign data(source name,campaigh name and others) will be categorized by Google Analytics automatically.
GA parses tags at your links and save data about you campaigns.

google analytics and lead capture

Here is what I am trying to achieve:
I have a landing page with a lead capture form (Name email phone). I am running adwords campaigns to capture these leads.
I want to know is there any way I can tag each lead with the keyword and campaign it came through. This way i will be able to know which campaigns are generating quality leads for me.
If there is any sample code available it will be great.
P.S My campaigns are autotagged so I can't capture data from URL and UTM parameters.
You just need to define a goal on that lead.
You can define this goal :
on the URL where your visitor are redirect after the form validation if there is one
if not on an event you wil add on form submit
Then get all the statistics in the Analytics Advertising reports.
note : don't forget to activate autotagging on your Adwords campaigns.

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