Measuring goals for users who have never logged into my site before - google-analytics

Question

I have a web app. The home page has two main actions:
Sign up to the application
Log into the application
I have a goal set up for sign-ups. I am trying to track the goal conversion rate of users who have never logged into the application before.
The problem I have at the moment is that the conversion rate is being skewed by users who are visiting the homepage simply to log in.
Is there a simple way of doing this?
Thanks very much,
Ben

Answer 1

For the kind of tracking you are looking for, there should be some coding on both your system and Google Analytics.
First, I would recommend you place into your system the intelligence to know the number of log-ins the user has made (As an example, a counter on your database).
Now, to implement that, you will need to set a Custom Var in Google Analytics in a visit level, to segment the users from the non-users, in that CustomVar, you can store both the user ID and the number of logins he has made.
This is the on the login page:
Your Code Should Look Like:
_gaq.push(['_setCustomVar',
1,
'Member Login',
'NUMBER OF LOGINS', // SET THIS FROM YOUR SYSTEM
2 //VISIT LEVEL Custom Var
]);
Remember that this code should go before tracking the pageview.
After setting this up, you should use Advanced Segments to check those specific users, one case could be: (Using the example above)
Setup an Advanced Segment that "Excludes" the Custom Variable (Key 1) - Mathing RegExp : .*
This will give you all the never-loged user access.
Something else you could do is set up Adv Segments to check on a specific number of logins
Setup an Advanced Segment that "Excludes" the Custom Variable (Key 1) - Mathing RegExp : [^1]
This will give you all the users that loged-in more than once.
You can find more info on Custom Vars here.