not sure how many people on Stack Overflow use google analytics however thought it might be worth asking the following.
We send out email campaigns as a business and using GA we can track when a user has clicked on a link in the email to come through to our site. We can therefore see how many people come to the site based on that individual email.
What we then want to be able to do is track the journey they take on the site before purchasing a product (or until they leave the site). How do we track this period between reaching the site and actually placing an order? If it is not possible to track actual individuals (I know it is a grey area within Google terms), is there a way of tracking all users that come in from that email as a group so for example we can say
'10 people from the email viewed x product page, then y product page then ordered but 5 people visited z product page and then left the site'.
Just to make things even more difficult if people are accessing the site from multiple IP addresses e.g. Phones, Internet Cafe etc is it possible?
If they do buy a product we can then track the status of their order from within our own CRM system.
I know Google as the 'Visitor Flow' feature but you do't seem to be able to isolate individuals or campaigns through it.
Thanks for any help!
I would create a different landing page for each of your campaigns. This is a good idea anyway (you want the landing page to be very relevant to your campaign message), and it makes it trivial to use Google Analytics' Visitor Flow feature to see the journey they took after leaving that page. This is an easy win for tracking at the campaign level.
Related
I've been struggling for some time to get an answer, and still can't find it out on the web. I would like to to a seemingly simple thing:
1) Facebook page A sends me some visitors through a link to MYPAGE.com/?utm_campaign=mycampaign& etc. etc.
2) I count the unique page views (not users) received from people that have clicked this link, and no other visits are counted as being part of these (e.g. direct visits of someone recurring that has first come across to the site through that campaign should not be included in the count)
This way, I'd like to monitor exactly the unique page views coming from different facebook pages which I have a partnership with. And another thing I cannot figure is: how do I make this work on subdomains too?
Best regards
Step 1 - You need to have different utm_campaign values for each Facebook page.
Step 2 - Create Google Analytics segment for that specific campaign.
Use "Filter Sessions" as you only want the sessions that came straight from Facebook.
Step 3 - Use Behaviour -> Site Content reports to see which pages those users visited.
This questions is in reference to a client I am currently working with, unfortunately I cannot disclose who the client is. They have an e-commerce website and have very high volumes of traffic, around 6 - 9 thousand sessions per day, and around 5 - 8 users per day. From this they have about a 5% conversion rate.
I am spending a lot of time at the moment looking at the conversion funnel, how they choose products, go to the basket, checkout and then view the confirmation page. It is impossible for users to 'land' on the checkout page as products only stay in the basket for 20 minutes and the only link to the checkout page is from the basket.
However, we are seeing about 1% of traffic that views the checkout page apparently landed on it, resulting in around 30-40% bounce rate. I know it does not seem like a lot of users, but in a month it works out at a couple of hundred people each month apparently landing straight on the checkout page. I created a segment to drill down into this traffic and saw that the source was a variety of referral, organic, direct, and even from social and email campaigns. There is no consistency.
I would just like to know if anyone has experienced anything similar with pages apparently having entrances when it cannot be so and what, if anything, I can do to fix it.
Thank you!
Elexa
I am looking to find the number of visitors that see a certain subdomain on my website. I can find total views and unique views but not visitors. I thought you could do this fairly easily in the old GA but having a hard time finding it now.
The easiest way to do this is to create a custom report.
I'll share an easy example I created: https://www.google.com/analytics/web/template?uid=ReBbGcwqToSJeP_TyfrhsA
Look at report tab 1 to see visits and pageviews to your different pages. If you click the "Unique" report tab, you can see which hostname initiated the request and how many unique visitors was seen during that time period.
I use custom google analytics variables to track the user ID of the visitor.
What I want is to see which pages a user visits after he signups to my website.
To achieve this I try to create a custom report about which pages a certain user ID visits.
I can't get this to work, on the custom report system I cannot select the correct filters & settings.
I hope anyone here has experience in doing this and can help me in the right direction.
Google Analytics won't show you this information at scale. It might work for 1-2 visitors, but Google Analytics purposefully restricts you from seeing individual visitor details.
Your best bet is to use a software product so you don't violate any privacy restrictions.
I would suggest looking into Universal Analytics. Much more centered around users - http://online-behavior.com/analytics/universal
I would like to track where users originally came from when they make a purchase on my site so I know which keywords are more profitable and which websites are best for advertising.
an example is a user is on my site with my google analytics tracking code which has details of where they came from, and then decides to upgrade. they leave my domain to go to my biller (2checkout) complete the purchase and return to my thank you page.
I have transaction code and analytics code on my thank you page and the transactions are showing up with the correct product/amounts in GA however there is no other data and in my reports the referring url is always my biller or a credit card companies authorisation page.
i can manually connect which customer is which by saving their referring data when they first come to the site and then matching it up after they make a sale, but I would like it to show up in my google adwords / analytics account where it is easier to manipulate the data and see trends.
if anyone can help me with this annoying issue I would be vbery greatful, but I fear I may end up living off reports I create and then matching them up with adwords manually :/
One thing you can do is have a click event trigger a custom variable. When the user clicks on whatever link that takes them to your biller, have the custom variable trigger with the information you want to carry over (like the current page URL, some campaign name, whatever). Specify the custom variable's scope as Session or Visit so that it get associated with the thank you page.
http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html
An alternative is to do campaign tracking:
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55540
That is more or less the same principle as the first suggestion, but with using specified URL parameters. Depending on how your pages are actually coded, you may need to push a virtual page view with the campaign code(s):
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55521