How do I calculate conversion rate using Google Analytics? - google-analytics

I have created a goal in Google Analytics that is met when the user completes the sign up process. The page that they end up at is
http://my_url.com/?just_signed_up=true
In order to calculate my conversation rate, I need to do this calculation:
goal (sign ups) / new visitors
I know that in order to use new visitor numbers, I can either set up a profile with a new visitor filter or just apply a new user advanced segment on my normal profile.
My problem is that the Google Analytics tracking code is on every page in my site, including my landing page. The sign up process goes like this:
Landing page -> Sign up form -> http://my_url.com/?just_signed_up=true
When the user ends up at the URL above, am I correct in thinking that Google Analytics will no longer consider them a new user, as they would have the cookie from when they landed on the landing page at the start of the sign up process? If so, then there will never be a new visitor that meets the goal. How would I calculate my conversion rate in this scenario?

A returning visitor is someone who starts an additional Google Analytics session while using your site. To start a new session they need to close their browser or stop using the site for a period of at least 30 minutes. Browsing around your site clicking links isn't considered stating a new session. This means that, in most cases, signups from new users will be from people (or at least browsers with a set of cookies) who have not visited your site before.

Related

GA: How much time have my 100 most "obsessed" users spent on my site

Does Google Analytics have enough information to answer the question of how much time have my top 100 users spent on my site? I don't need their user information, I don't care about ID or name which I know it doesn't even have. Just the identification of individual users by the cookie GA uses, and a report of how much time the top 100 loyal users spent on my site.
is such a thing possible at all with GA?
From your comment on Colwin's answer:
I don't need google if I have to track this for GA, I just hoped it already has this information such as "page visit duration" on a per-user, ongoing basis. If I had to feed Google that information myself, I can feed my own database and run analytics on it. Thanks anyway.
The Google analytics sessions is
a group of user interactions with your website that take place within a given time frame. For example a single session can contain multiple page views, events, social interactions, and ecommerce transactions.
Average session duration will be calculated as
total duration of all sessions / number of sessions
I don't think this is available from GA out of the box. But you can build something like this with Custom Dimensions available within GA
This will let you setup and send custom metrics dimensions for users that you can then create reports for.
Google Analytics doesn’t allow you to out in PII but random visitor id's should be fine. You can then compare against your own database outside of GA if needed too.
This will allow tracking the same visitor even without them being logged in to your site.
Sending the custom dimensions could possibly look like this.
ga('send', 'pageview', {
'dimension5': '1234567890'
});
You get 20 free custom dimension slots with GA and 200 with GA 360 -> More info here
I think this article has what you are looking for
https://webanalyticsguy.com/2018/01/18/google-analytics-capture-client-id-reporting-purposes/
It shows how to capture the client id which is a decent way to track a specific user. And goes further to explain how to associate that with a metric, in this case the author uses PageView.
You could change this to Average Session Duration or another metric that gives you a sense of time spent.
I guess that you are looking for something like this:
http://www.analytics-ninja.com/blog/2015/02/real-time-page-google-analytics.html
You can get the counts of the users on your site. You can get the seconds they spent on your website page.
I guess this answer will be helpful too: https://qr.ae/TWpkI0

Google Analytics - measuring returning customers after abandonment

I’m wondering if anyone can help me. I’m currently working on a project which involves trying to understand customers who have abandoned one of the stages within a checkout but then returned to the site at a later stage and converted. I would then break this down to the number of days before they returned. I’ve tried creating segments however the data doesn’t seem to be making sense. Has anyone any idea how I’d go about this? Is this even possible in GA or is this something I can only accomplish in BigQuery if at all?
Your help will be very much appreciated.
Google Analytics(GA hereafter) is counting a visitor as a new or returning user by persisting cookie values in client side(in the browser). So once a user is visited, It stores an id which is specific to that user (actually this user means the browser which had been used to visit the website). So when a user visits the site for the first time, GA will store a specific id in a GA related cookie in the client side. If the user visits the website again later in another session, then GA check if there is a client.id for that user stored in the client side. If it found then that user is count as a returning user or New user otherwise.
In Google Analytics, goto Audience -> User Explorer. In there you can see an aggregated view of each user(client.id) interacted with your website and clicking on one client.id will show each user's activities with the website(differentiated by sessions) and will show all the sessions related to that user with the information like time, URL and some other dimension values.
Also if you want to separate out New users or Returning users from each other, you can create a new segment with a condition checking for the User Type dimension against the values "New Visitor" or "Returning Visitor".
To measure returning customers after an abandonment and converted, you can create a segment as follows,
It seems that it's not possible in GA.
There are no metric like "Days between abandoned funnel and conversion" (only "Days before transaction" - between acquisition day and transaction day). So you need a date for abandoned funnel and a date for conversion separately: i.e. you need two reports.
I know solution, but Excel or smth like this is needed if you want to calculate days before conversion.
At first you need to have Client ID as a custom dimension.
Then create custom report contains dimensions Client ID and Date and metric [Your Goal] Abandoned Funnel (Goal with Funnel needs to be set).
And the second report - Client ID, Date and [Your Goal] Complection.
And to merge these tables using Client ID parameter.

Create a goal in Google Analytics from the last two visited pages where the last one is goal destination url

I have to calculate the conversion rate for an ecommerce website which had no defined goals for a long period of time. Aside that the success page had no distinct url than the order view page.
However I am able to identify a conversion by filtering the order-view pageviews -
where users are redirected after they place an order - by the traffic that came only from shopping-cart page.
Basically I will know an order was placed if the user that reached order view page came directly from the shopping cart page.
So my question is: can I create a goal in google analytics that will compute the conversion rate from these two steps starting with installing Google Analitycs?
Thank you!

New visitors Mixpanel vs Google Analytics

I can't figure out why there's a quite significant (~30%) difference between new visits figure I get from Mixpanel and GA. Here's how I implemented this metrics with Mixpanel:
if(!mixpanel.get_property("First visit")) {
mixpanel.register_once({ "First visit": $.now() });
mixpanel.track("Visit");
}
Is there anything wrong with this code? Is there any better way to do it? I want to implement a signup funnel with mixpanel (first visit -> sign up form -> sign up), but can't afford tracking every single visit, so I track just the first one. Though daily "Visit" events differ by 30% from New Visitors from Analytics and spoils the funnel.
Your code functioning correctly(i've checked)
Well the difference is due the way both services track users
Google Analytics relies exclusively on keeping track of users via a cookie (the average time of a cookie expires in 30 days).
With Mixpanel, you can utilize a user_id or any other id that makes sense for your business which will always last longer than a cookie.
Here are the differences in mixpanel and google analytics
https://mixpanel.com/help/questions/articles/how-is-mixpanel-different-than-google-analytics
How to improve your first user setup in mixpanel;
https://blog.mixpanel.com/2015/01/06/community-tip-tracking-first-time-users/
Hope this will help you

Google Analytics Goal URL, recording ONLY the first time a user hits that page

In our user sign-up process, conversion is being defined each time a user completes 4 steps and lands on their individual user home page (/publications\/.*). The RegEx is functioning properly, however I realized that GA is registering a "conversion" every time a user signs back in and visits that same page for the second time, third time, etc., since that page is just each user's "home" page on return sign-ins.
Is there a way to force GA to recognize the visits ONLY the first time a user hits that page?
Thanks for your help in advance!
No. You better create a new url for when the process completes, or maybe fire a virtual pageview once the user completes registration.
You can also mark the first step of the process as a required step. You create a URL Goal but add the sign-up form as a required step. The problem with this setp is that it only applies to the funnel view. The total conversions would still count all of them, but when you look at the funnel view you would only see the conversions that went through the required first step.
There are a couple of ways I could think of:
Eduardo's virtual pageview recorded on a successful sign-up would be
my number one recommendation. This pageview will become your Goal
Conversion URL and will take care of the repeat offenders.
Set a cookie for your registered users and have that determine the conversion tracking.

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