How to generate and maintain lots of Landing Pages? - wordpress

Currently I have to think of a solution for generating and maintaining lots of static landing pages for a membership-only e-commerce site (e.g. we sell products X, Y and Z but only to our members and we want to make a (SEO-friendly) landing pages for each product). Each page would be almost unique in content and the meta data but they would have almost always the same design / template.
The easiest approach short-term would be to code everything by hand in PHP, but the quantity would make it really cumbersome to maintain them; furthermore, it is possible that some people from the marketing department would like to generate and administer their own landing pages, none of them are tech-versed (not even basic html-tags). Therefore, I was thinking of using Wordpress and modifying it for my purposes.
Is this a good idea?
Is there a CMS better suited for this task?
Could you recommend me a better approach?

I would not recommend wordpress for an e-commerce site, as it designed primarily to be a blog and therefore would not be particularly easy to adapt.
You may want to look at OScommerce, or another open source e-commerce CMS. These would probably best suit your needs, especially if you wish to actually accept payment online.

PHP is a GREAT way to maintain what you are trying to do. Essentially you said only the content will change. With PHP, you can simply include all of the templates for re-use over and over again, and then you only need to deal with the content itself, which, if you know how to use Server-Side-Includes, can be done by as easily as swapping .txt files that contain your content.

Take a look at this video tutorial http://carsonified.com/blog/design/how-to-design-a-portfolio-site-part-2/, it is not exactly the same thing but look how he uses Wordpress 'customs fields'.
Basically, you create a template landing page with placeholder variables for the parts that change with each page (title, product name, etc.) and then on the post page you can add custom fields that will populate that information.

Related

What is the difference between building a site on wordpress vs hand coding?

So I'm a beginner to coding and I am wondering what is the difference between building a site using wordpress (which I am not familiar with) as opposed to just hand coding from a text editor like sublime and then hosting it. Should I be using Wordpress? What exactly are the benefits? Thank you.
It all depends on what you want the website for.
I've both hand coded and used Wordpress (and before that Moveable Type) over the past 15 years. When I was doing infrequent updates to my website then hand coding was perfect. I could make it look exactly as I wanted, it had only the elements that I needed and nothing heavy in the backend to slow it all down.
When that all changed to being frequently updated Wordpress was much easier. The ability to schedule posts was one of the big things that got me into using it. If you're doing frequent updates, which, say need to post at the same time every day or multiple times in a week, but you're not necessarily available, then it's great. If you're short on time, then it's also useful because you choose once how you want the site to look then type your information and publish it. You don't need to amend any code or use FTP.
What you do lack is the personalisation. Unless you're also going to learn how to make Wordpress themes to properly personalise a Wordpress site, then you're stuck with the templates available for download. Some are great, some are mediocre and some are very simple.
My next project is to get my sports team online properly, and because there are about five or so people who would need to edit it Wordpress works for this. I can give people limited access to allow them to post/edit posts but know that because they're restricted, they're not going to break it all, unlike if I allowed them FTP access, which could be a massive disaster with people who aren't familiar with that.
You need to consider what you're really trying to achieve. If the website is really you and needs to reflect you and you don't update it relentlessly, then hand coding would be my first choice. If other (perhaps inexperienced) people are involved or you need to do things quickly, then I'd choose Wordpress.
If you want to create your first website, you should use a CMS like WordPress, because it will be easiest for you to publish content online and you will find many free plugins and themes at the wordpress website.
The main difference between a CMS like WordPress and a hand coded website is the first is not create for you. WordPress can be used in many way, but you will have to learn the WordPress codex to create your own themes and plugins.
With the hand coded, you will create a website optimized for what you need.
But you have to consider, you will have to code again each time you want to edit something, and for some features it will be a lot of work.
WordPress already include many "must have" features like seo friendly URLs, categories and tags etc..
But you can also look for another CMS, smaller than Wordpress

Custom code in Wordpress: what are the programming limitations?

I have a website (www.easterisland.travel) that I'm considering converting into a Wordpress site. Why? Basically for the following reasons:
1: To use a CMS, so that I can teach others to further add content to the website without having programming knowledge. I would built the advanced pages myself though, and the pages that others would manage would be simple information pages.
2: Access to all of these great plugins, for example the "similar pages" plugin at the bottom of each page (which I haven't found as a independent solution for raw webpages), which is just fantastic to keep people reading.
At my site I have lots of custom stuff like booking systems that I've created. There's an AngularJS shopping cart (www.easterisland.travel/tours/), instant online booking and payment (using PayPal's Express Checkout) etc. There's a page for cruise ship shore excursions (www.easterisland.travel/cruise-ship/) that's automatically generated from database data, and I've created a system where I can add cruise ships and shore excursions (adding correct itinerary, price, info etc). Passengers can also log in and communicate to other future fellow travelers within the same group, and get organized for meeting up on the tour day. I have many more plans to go as well, for example showing hotel info, displaying TripAdvisor data (using TripAdvisor API) etc.
The million dollar questions are:
1) Can all of this be achieved in a Wordpress site? Can I add all of these systems using this platform? What are the limitations?
2) Would it make sense to change to Wordpress?
3) What implementation should be used? I don't want my code to be removed or altered when Wordpress is automatically updated.
Thank you!
Wordpress doesn't have any limitations, you can extend its default functionality if it can't accomplish what you need with either plugins or custom code. and having a framework is always better than building from scratch in many ways.
HOWEVER, wordpress was originally design as blogging platform, and if you plan on extending its simple functionality you should take some time to understand how it works to properly integrate your custom needs or things could get ugly,
If you know how to interact with the database, you can easily do what you want, there are built-in functions you can use according to your needs for database interactions or just create your own if it doesn't fit well very much.
just a quick overview with wordpress database.
wp_posts - where sites main front-end data are stored, like posts, pages,
wp_postmeta - storage for additional data that are stored on wp_posts
wp_comments - storage for user interaction data for wp_posts like comments, I've also used these before to store user/admin messages.
wp_terms - use for dividing/categorizing wp_posts data, like categories and tags,
wp_options - use for back-end storage data and configuration.
You'd need to check out these functions as you're probably will encounter them in the future
https://codex.wordpress.org/Function_Reference/add_post_meta
https://developer.wordpress.org/reference/functions/get_post_meta/
https://codex.wordpress.org/Function_Reference/update_post_meta
https://codex.wordpress.org/Function_Reference/register_post_type
https://codex.wordpress.org/Function_Reference/register_taxonomy
https://codex.wordpress.org/Class_Reference/WP_Query
If you also need database interaction, check out https://codex.wordpress.org/Class_Reference/wpdb
and for front-end implementation, check this out https://developer.wordpress.org/themes/basics/template-hierarchy/, though I never used any other wordpress theme except Genesis Framework for these past 5 years as I never had to mess too much with HTML codes and almost everything can be customize using actions & filters. I advise you to use Theme Framework (and remember to always use CHILD THEME to be safe from Main Theme upgrade)
You might also want to check -> https://github.com/WebDevStudios/CMB2 (I prefer to use this than Advance Custom Fields plugins.)
Booking system in wordpress is a bit complex, I've successfully use gravity form as booking system with AngularJS + Ajax, but never tried a custom one from scratch and don't have a chance to use booking plugin as never encountered a cleint that wants a simple booking system.
Just to answer your question.
Yes, It can, for comparison, take a look at woocommerce plugin functionality and features, I believe thats more complex than what you need.
It would make sense to convert a site built from scratch to any CMS (wordpress is an option), the CMS is up to you, though its better to use the one that you know more for easier integration and customization.
You can use your child theme "functions.php" for extending your custom functionality, like create a folder in your theme for all your custom code and include/require it on your child theme functions.php or better create your own plugin to properly integrate them, you can divide the functionality in plugins, like plugin for booking system and plugin for payment functionality. check this out https://github.com/hlashbrooke/WordPress-Plugin-Template
I hope this would give you an idea.
Yes you can do all that. You will need someone with knowledge in wordpress themes and plugins but it is possible. The beauty of wordpress is, that you can write "bare" php code, and the small amount of functions to interact with wordpress are well documented.
Wordpress itself, is structured "simple" (compared to fancy tools like magento for example). So all it manages, are posts / pages / ... which, more or less derive from the same database object. You can add functionality to those things (for example, make posts cruise ships and other posts to shore excursions) or you can add your own database structure on top.
The theme system is bare php code, so you dont have to crawl through a thousand lines of xml codes to adjust little things.
Wordpress power derives from its simplicity of the "core wordpress" and the feature volume based on all those plugins. I believe alot of people would say, that you should go for a custom solution (based on symfony for example), or a CMS that already comes with more of your desired functions (like magento which has the checkout / paypal included), but I (as a wordpress fan) would see no problem to take wordpress.
I have never failed to find a plug-in to do what I needed! I manage three WordPress sites - although none of them is commercial. (Yacht Club, Cycling Club and Political Party EDA).
There is a plug in that allows PHP on any WordPress page, but it means that the Editors all have to write using the text (HTML) view rather than Visual tab. I found that useful for some of my pages - and I'm the only "Editor."
There's also a plug-in that allows you to code PHP in Widget. That doesn't have the above disadvantage.

Large scale, easy deployable and tailored CMS

We're looking in to a product that we would like to launch that gives small business owners (specifically offline shop owners) the chance to easily build a site.
A option would be a special 'fork' of wordpress/joomla/etc with some predefined pages (about us, homepage, opening times, pictures, contact etc) and also predefined templates which they can alter.
A shop owner would sign up and buy or move a domain to us to which we attach the software. He chooses a template and fills in the standard info. Some elements of this are required but he could also add his own pages (e.g. specific sale events).
Within the templates there are elements which he cannot change (backlinks and/or widgets from us). But he can change the templates (colors, pictures, logos).
Everything should be hosted in the cloud (e.g. EC2) and easily scalable. We would sell this service for a small fee per month giving a small shop owner an easy way to his own site.
Are there any open-source packages that have these options?
Joomla isn't very flexible to adjust,
Wordpress is a better choice.
the build in twentyeleven theme will show you how easy it can be to adjust colors.
It's also far easier for the user to manage.
You might even take a look at a WP-multisite. Manage all sites with one admin. And keep all your wp sites up to date at once.
To disable some widgets you only need a good template.
Robert suggests magento and shopify, Magento will be too much and to hard to manage. I'm not familiar with shopyfy, but it's a online shop (not offline)
Form this question I take that you/your company is a startup and you don't have much experience.(As does a quick google)
What ever you take you will need (more then basic) coding knowledge php/html/css/javascript
Might be worth having a look at http://www.magentocommerce.com/ or http://www.shopify.com

Should I use custom taxonomy or custom post type?

I've recently taken on a project from a client of mine, after a lot of persuasion I've managed to finally get the website under some kind of CMS. I'm pretty new to Wordpress I've come from an ExpressionEngine background and fancied trying something new for a change, so excuse the lack of knowledge (I'm trying my best! :D).
Now The issue I'm currently facing is that they have very specific directions regarding how they want their content displayed on their website and more importantly how they would like to manage it. They are a travel agent I'm currently putting together the resort directory that will display all of the resorts they offer.
In regards to the current structure of the directory it will be made up of 4 different sections. To give you a better understanding of how I want things to work take a look at this hierarchy below, (I've used turkey as an example, these would need to be dynamic):
/destinations/ This will be our destinations page that will list
all of the countries they currently
offer. I imagine this to be a static
page with some content about the
countries on offer with a list of the
countries below (These will be our
parent taxonomies).
/destinations/turkey/ This will be our parent taxonomy. This
page will also have to have the
ability to add some static content to
insert information about the country
and its locations. Below this will be
a second list, these will be the
different areas of turkey (These will
be children of the parent
taxonomies).
/destinations/turkey/belek/ This will be our child taxonomy, This
page will again need to have the
ability to add some static content.
It will also include our list of
resorts that my client offers within
this location (These will be our
entries/posts).
/destinations/turkey/belek/resort-name
This will be our post/entry page,
here we will have all of the
information on the select resort, the
specifics of this aren't an issue and
I've already got this sorted.
Now, I've done a lot of reading up on custom post types, custom taxonomies and their abilities and uses but I'm hit with a situation at the moment where I can't decide on which route I should take. I've been experimenting over the last few hours with the setup of one custom post type (for resorts) and one hierarchical taxonomy (for locations). Which works some what ok BUT due to the limitations of the taxonomy UI within the admin panel it doesn't allow me to add my static content/images etc. (I'd much prefer to use a WYSIWYG especially from a clients point of view).
So this makes me wonder if it would be worth making two custom post types and scrapping taxonomies all together, making one of the post types resorts and the other locations. With the locations post type I could set it up like the pages module (which would give me hierarchical controls to allow me to organise my locations how I had originally planned) but is this a wise move? I mean from what I've read you shouldn't really organise content this way but I've got a feeling that maybe just a clash of contextual semantics (I could be wrong!). Would there be any limitations for me setting things up this way should I wish to add search functionality in the future? Or anything else for that matter?
I thought I'd mention this before I FINALLY click the submit button (apologies for the great wall of text) but pages... I've read here that they are powerful little gems within Wordpress, how should I be taking advantage of these if I'm using custom taxonomies? How well do they work with listing categories are they what I need?
Right, that about wraps up everything I've got to ask for now - maybe I should have split this into a few posts but hey! I hope this gives you guys enough information about what I'm trying to achieve and please if I am going wrong feel free to point me in the right direction I'm really eager to learn more about Wordpress and it's capabilities.
Regards
Danny
While this is one approach, it sounds like what you really want to be using (rather than custom post-taxonomies) is simply the Page functionality of WP. Everything you're describing is simply the hierarchical structure of the navigation of your pages. Yes, you can use the custom taxonomies to accomplish this same thing, but since you're describing things that tend to be "one" thing (ie: a single resort) you probably don't need the taxonomies.
You might want to look at another option: PODS CMS http://podscms.com
This will give you a simple structure to add custom features to your posts relatively easily... Things like pricing, amenities, and other "organizable" details can be stored using PODS and then referenced across your site for better usability. It might be worth a look!

How to Build WP Site with Hierarchical Content and Using Custom Design?

A client asked me to redesign her web site, built several years ago in WP by another developer. Although I've never worked with WP before, I'm pretty comfortable with html, css, and php, and I more or less understand how WP stores content and dynamically builds pages. But I'm wondering how to approach these challenges:
My client's site has about 75 pages. There are about 25 that are static (i.e. the content changes infrequently if at all; things like "about us" and "faqs") and there are about 50 pages that are more "blog-like", except that instead of posts, the content contains directory-type info (e.g. 12 DJs in the area) or event-related info (e.g. upcoming shows at local theaters). Both of these categories contain many sub (and sometimes sub-sub) categories (e.g. medical services > pediatric > kid allergy specialists) and the content updates fairly frequently.
I understand the difference in WP between "pages" and "posts". But I need to find out the best way to structure the static content. Should I just set up a parent/child hierarchy of pages, changing the permalinks to something that makes sense? Or is it better / easier to just build the static pages outside WP and somehow link to them from the common navigation?
As a web designer, I want to "wow" my client with a great design. While there are loads of wonderful WP themes available, I really need to create something unique. But I'm wary of breaking something, so what's the best way to take an existing theme and just tweak it enough to make it look a little different?
Finally, other than mounting a massive "copy and paste" effort when the new site is built, is there a way to transfer content from the original site to the new one?
By reading your question, it seems to me that choosing WP for this kind of website was a bad choice.
Redesigning it, though, won't be that hard if it's using page templates for pages.
And yes, there's a import/export tool in WP to tranfer content. (see administration panel)
I, really, advise you to read this great tutorial about creating WP themes.
I've a blog-like WP site myself (contains RPG development articles). Here's what I did. Nested static pages simply have parent-child hierarchy: /about/mingos - that's easy to understand and i value this kind of content organisation (personal opinion).
As for themes, there's a no-brainer tool that, while not exactly apt for real business, has the capability of letting you see how stuff will look in seconds, and can sometimes give you great ideas. It's called Artisteer and there's a demo on its site that you can have a look at. Try your design ideas with it, see how stuff will look like. I'm sure you can come up with some great ideas for a "wow" design :).
Exporting content, as Soufiane Hassou remarked, is possible from within the admin panel.
Don't rule out using categories to create your hierarchy. That way you'd get the benefit of cross categorization of DJs and venues by location to create a robust cross reference system. Pages don't get this benefit without extra work.
To make this in to a directory, though, is gonna either be heavy work on managing the pages or heavy work on creating a solution that will cross reference everything and bring the content together in a usable way on the front end.

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