Previously were using universal tracking to track user visits to Google Analytics using python script from the backend application.
Now migrating to Google Analytics 4 and using the Measurement Protocol to send events to record in Google Analytics
Events list reference Lists a few events and required parameters, however, most of them look like e-commerce events. However, I want to record visits to my website.
How should the event name, if it has to be from the predefined list? Or how can I create event names?
Try to use this hit builder: https://ga-dev-tools.web.app/ga4/event-builder/
You can choose Custom as event_category, then you can use page_view as event_name.
Related
I want to use the sign_up event as a conversion goal in Google Ads. I'm using Firebase for auth and for sending client-side events to GA4, but it doesn't look like sign_up is sent by Firebase.
I have GA4 configured as a destination in Segment and plan to send the sign_up event server-side to Segment. Segment sends events to GA4 using the Google Measurement API. I need to include the Google Ad ID in the sign_up event so that it is recorded properly as a Google Ads conversion. However, I cannot find anywhere in Google's documentation how to set this parameter. Does anyone know how to set Google Ad ID (gclid) when sending an event using Google Measurement API?
This is actually set on the Google Ads end. For each account sending traffic to your site, you need to go to the settings (top level) and check the "Enable Auto Tagging" box. This will append the gclid to each ads click.
Alternatively, you can add it as a custom parameter in your campaigns but it's easier to just add it at the account level.
Bear in mind though that if you do enable it, you don't need to pass this back to GA. GA will automatically pick it up for you.
I am trying to use the Google Analytics Measurement Protocol to record some events happening on my server-side code. I am using the REST API as suggested here but I don't see any events on the Google Analytics dashboard.
When I try to add the event via the Google Analytics Hit Builder, then I am able to see that event in the dashboard.
I don't think any authentication is required while using the REST API and only a correct tracking ID is required which is present. I have confirmed that the POST request is not failing.
I am looking at the Realtime > Events to check whether the events are pushed or not. Is there a place where I can check the historical data to see if the events are present there.
Thanks!
I'm working with an app and I'm using Firebase , mostly for Analytics. This app also have a website, so what i want to do is sending my data that i'm collecting with Analytics for Firebase to some Property in Google analytics. Can i do this by Google Tag Manager?
The Flow will be something like this:
Firebase events -> Analytics for Firebase -> Google tag Manager -> Google Analytics
You should always start with a measurement plan that details the data you want to collect. This will help you report the performance of your business objectives and key performance indicators (KPIs) to your stakeholders. If you’re new to measurement planning, check out Analytics Academy for tips on how to create a solid measurement plan.
Then, you can install a basic implementation of Google Analytics via Tag Manager in four steps:
In Google Tag Manager, select ‘Create Tag’ and then choose the Google Analytics tag template.
Select ‘Universal Analytics’.
Configure your tag by naming it (it will default to the tag template name if you do not choose to change it). We suggest naming it "GA Pageview." Then add your Google Analytics property ID or your gaProperty variable. Finally, choose the Track Type, which in this case, should be the most common type of tracking: ‘Page View.’ A pageview tracks each time a browser loads a site page. Other types of tracking include Events, Cross-domain, Social, and Transaction and refer to the type of action you want to track on your website.
Choose your firing triggers. For a basic Google Analytics implementation, select ‘All Pages’. This means that the Google Analytics tag will fire, or execute, on every page of your site.
Google Tag Manager offers a variable type called “Google Analytics Settings” for use in Universal Analytics tags in web and mobile (Firebase) containers. A Google Analytics Settings Variable acts as a central location to configure sets of Google Analytics settings for use across multiple tags.
When you create a Google Analytics tag using Universal Analytics for web, iOS (Firebase), or Android (Firebase), you will be prompted to select or create a new Google Analytics Settings Variable.
Check this: https://analytics.google.com/analytics/academy/
I've setup of google analytics USER-ID report where i send user id's, i want to get the details of each any userid using get or post request
It's not possible. Google analytics only utilises User Id for sessions unification through different devices. User I'd is not exposed in the reports. Consider using unique custom dimensions values to split sessions across users
We provide an iframe-based embeddable widget to our clients and want to be able to send their Google Analytics account events based on what is happening inside our iframe. We used to be able to do this using the old ga.js with the following code:
_gaq.push(['NAMESPACE._setAccount', CUSTOMER_GA_ACCOUNT_ID]);
_gaq.push(['NAMESPACE._setDomainName', CUSTOMER_DOMAIN]);
_gaq.push(['NAMESPACE._trackEvent',"category", "event", "label"]);
This code would be fired inside our iframe, but would result in an event being pushed to the customer's google analytics account, letting them have some insight into customer behavior inside our embeddable widget. The NAMESPACE in front of the actions would keep these events separate from our GA stuff, and would prevent our GA stuff from going to their GA account. They would provide us with their Google Analytics account ID when they wanted to enable this feature.
Is there a way to do something similar with the new Universal Analytics API?
I don't seem to see a similar way to namespace actions and the cross-domain tracking documentation doesn't indicate how to send events/pageviews to two domains/GA accounts (ie we want to track pageviews on our GA account, and send the events to our customer's GA account).
I suggest going the roundabout way - set a pixel in your widget and make the actual endpoint for that pixel a script on your server that sends the data via the measurement protocol to your clients analytics account.