I am partnering with an email newsletter to include some url links I'd like to advertise.
Can someone advise on how I might get "click" stats on these url links? The links neither redirect to my website/app, and are just links to, for example, a youtube video.
I've gone down the rabbit hole of Google's Campaign URL builder and Google tags, but am admittedly lost as a complete beginner regarding Google Analytics, tracking, etc, so any guidance would be greatly appreciated.
With Google Analytics, the only way you can track clicks within is if you leverage UTMs and drive traffic to a site or property that you own. I believe the UTMs might translate to YouTube account but, again, you have to own the video.
There are ways of leveraging Universal Analytics tags, in the form of pixels, that only measure when an email is opened (and the picture is essentially downloaded). But this doesn’t relate to clicks.
More than likely you will need to either use a dedicated email platform with built in analytics, or subscribe to an email analytics service. Google Analytics won’t really be of any value to you.
Related
I would like to retrieve visitor behavior data from Google Analytics on my site. For example, detecting New Visitor or Returning Visitor so i can manage different Site Messages. If i can get the user data metrix, i think we could do a lot of stuff for marketing purpose
I know we can implement our own cookies, but what we had in Google Analytics is more than enough if its accessible, why re-invent the wheel ?
So hope you guys can give me insight if my inquiry is applicable
Unfortunately, you cannot do this with Google Analytics.
You can look at tools such as Google Optimize or Optimizely for personalization, A/B testing.
I was looking at my AdWords clicks, and I've recently gotten some big spikes in clicks coming from coming from Gmail (both mail.google.com and the gmail app, com.google.android.gm).
However when I looked at my Google Analytics, I can't see ANY entrances coming from gmail on the display network.
Graph showing my recent spikes in clicks from Gmail
It's seriously confusing me. Can someone tell me why this is happening, and how to differentiate traffic that's coming from gmail via the display network?
Can you please specify, if you are talking about Adwords Ads in Gmail (https://support.google.com/google-ads/answer/7019460) or you are thinking about some email campaign (and you would like to track such traffic coming from gmail users to your website).
Please also specify if you are using auto-taging in Google Ads (Adwords) or you manually track your campaigns.
Because if you are using Adwords auto-taging then all traffic coming from Adwords is visible in reports: Acquisition > Google Adwords.
If you are not using auto-taging, then please tag your campaigns manually (https://support.google.com/analytics/answer/1033981?hl=en).
Last but not least, I can here recommend to create also separate campaign for all "Gmail Ads campaigns".
I am not sure, if this is answer on your issue. But more details will be helpful and appreciated.
We are implementing a native analytics system and want to apply the same tracking principles Google Analytics uses. We've figured everything out but one thing:
Every time I refresh a page with an url that has utm-parameters attached to it, Google Analytics somehow figures out that it's not actually a visit but the same page that gets refreshed and shows only one visit in its dashboard from that particular source.
Is anybody aware how GA specifically does that so I can replicate it in our system?
I know that I can use
performance.navigation.type
in my JS script, but it doesn't give me desired results.
Any help would be much appreciated.
Attribution in GA happens on the Google servers, so JavaScript will be of limited use. Basically since a reload means that the user has the same client id and no change in the channel (source, medium and campaign are the same as in the previous visit) the existing session will be continued (a change of campaign/source information would trigger a new Google Analytics session).
Google has a very nice chart that explains how campaign information and traffic source information is processed.
Does someone really understand why Google Analytics and Cloud Flare do not show the same information about Page visitors and users?
I was reading about it but couldn't find a good and reliable answer about it.
Thanks,
CloudFlare tracks traffic instantaneously because any website visitor goes through CloudFlare first to load your page. Google Analytics starts working AFTER your page loads in a browser, if JavaScript is enabled, if staying on the page long enough to give JavaScript a chance to run and send a signal to Google Analytics.
I feel that CloudFlare support answered this question nicely here:
https://support.cloudflare.com/hc/en-us/articles/200171296-Why-do-my-CloudFlare-traffic-numbers-look-different-than-other-services-Google-Compete-
I am using Google Analytics to track visitors to the site. Now I have started a PPC campaign and I had a problem with the site which was down for a few hours, from 9am to 12am. So I wonder if Google Analytics can count the clicks from the PPC campaign even the application on the site is down.
There are two opinions on it, so I am a bit confused. One says GA track the visit but cannot track deeper than the visit, also Google Web Master Tools can say this information. The opposite idea says if application is down, so does the ga.js therefore GA cannot count any data.
Also, can Google Web Master tools tell me if the application is down or not. I found some services to let me know if the server is down but in this case I need to track if the app is down.
I would love to hear any comments on this question.
Thanks in advance.
User's browser can only send data to Google Analytics if the page is loaded, so if the site is down, nothing can be sent.
As for a uptime monitoring service, quick googling gives http://mashable.com/2010/04/09/free-uptime-monitoring/. I believe that Google Web Master tools provide website alerts but they don't have an option to send notifications.
After doing some more research on the topic I have found and tried what Google said in this link
Now I can place a cookie to visitor and can match PPC cound with visitor count.