Integrating Google Analytics Report for Behavior Targeting - google-analytics

I would like to retrieve visitor behavior data from Google Analytics on my site. For example, detecting New Visitor or Returning Visitor so i can manage different Site Messages. If i can get the user data metrix, i think we could do a lot of stuff for marketing purpose
I know we can implement our own cookies, but what we had in Google Analytics is more than enough if its accessible, why re-invent the wheel ?
So hope you guys can give me insight if my inquiry is applicable

Unfortunately, you cannot do this with Google Analytics.
You can look at tools such as Google Optimize or Optimizely for personalization, A/B testing.

Related

Track Newsletter Link Click with Google Analytics

I am partnering with an email newsletter to include some url links I'd like to advertise.
Can someone advise on how I might get "click" stats on these url links? The links neither redirect to my website/app, and are just links to, for example, a youtube video.
I've gone down the rabbit hole of Google's Campaign URL builder and Google tags, but am admittedly lost as a complete beginner regarding Google Analytics, tracking, etc, so any guidance would be greatly appreciated.
With Google Analytics, the only way you can track clicks within is if you leverage UTMs and drive traffic to a site or property that you own. I believe the UTMs might translate to YouTube account but, again, you have to own the video.
There are ways of leveraging Universal Analytics tags, in the form of pixels, that only measure when an email is opened (and the picture is essentially downloaded). But this doesn’t relate to clicks.
More than likely you will need to either use a dedicated email platform with built in analytics, or subscribe to an email analytics service. Google Analytics won’t really be of any value to you.

How does Google Analytics filters duplicate site entrances

We are implementing a native analytics system and want to apply the same tracking principles Google Analytics uses. We've figured everything out but one thing:
Every time I refresh a page with an url that has utm-parameters attached to it, Google Analytics somehow figures out that it's not actually a visit but the same page that gets refreshed and shows only one visit in its dashboard from that particular source.
Is anybody aware how GA specifically does that so I can replicate it in our system?
I know that I can use
performance.navigation.type
in my JS script, but it doesn't give me desired results.
Any help would be much appreciated.
Attribution in GA happens on the Google servers, so JavaScript will be of limited use. Basically since a reload means that the user has the same client id and no change in the channel (source, medium and campaign are the same as in the previous visit) the existing session will be continued (a change of campaign/source information would trigger a new Google Analytics session).
Google has a very nice chart that explains how campaign information and traffic source information is processed.

How do you setup a Google Analytics account for a website that already has the tracking code?

I have FTP access and am re-designing a website and I want to see historical traffic data from their Google Analytics, but they do not have a Google Analytics Account and can not get in touch with their last web person who set it up.
The tracking code has been in place for several years. There are a lot of articles about how to add Google Analytics code to a website but how do you setup a Google Analytics account with tracking code that is already there?
The best way is to ask person who set it up. But if it is impossible - here is the article, which help You - http://savvydealer.com/reclaim-your-google-analytics-account/
This is the only one way.
There are 2 options,
Ask for the Authoritative person to add you as an Admin, so you can easily get access. If this option may not possible then,
You can replace old tracking code with new tracking code.

Does Google Analytics tracks referrals when site is down

I am using Google Analytics to track visitors to the site. Now I have started a PPC campaign and I had a problem with the site which was down for a few hours, from 9am to 12am. So I wonder if Google Analytics can count the clicks from the PPC campaign even the application on the site is down.
There are two opinions on it, so I am a bit confused. One says GA track the visit but cannot track deeper than the visit, also Google Web Master Tools can say this information. The opposite idea says if application is down, so does the ga.js therefore GA cannot count any data.
Also, can Google Web Master tools tell me if the application is down or not. I found some services to let me know if the server is down but in this case I need to track if the app is down.
I would love to hear any comments on this question.
Thanks in advance.
User's browser can only send data to Google Analytics if the page is loaded, so if the site is down, nothing can be sent.
As for a uptime monitoring service, quick googling gives http://mashable.com/2010/04/09/free-uptime-monitoring/. I believe that Google Web Master tools provide website alerts but they don't have an option to send notifications.
After doing some more research on the topic I have found and tried what Google said in this link
Now I can place a cookie to visitor and can match PPC cound with visitor count.

Is Google Analytics Secure to Track Business Application Usage?

I have recently been required to implement some Usage Tracking to a web-based Business Application. Basically what needs to be tracked is what pages in the application are being used and for how long users stay on those pages. The application is hosted on the internet and is HTML/JavaScript.
I could use Google Analytics to track page views, visits and browser capabilities, but is it secure enough to use for business applications?
Does anyone else use Google Analytics to track web-based business application usage? Or do you have some thoughts on this?
Also, I couldn't find anything from Google specifically stating whether this is a good or bad thing to do.
It depends what you want to be secure.
Gathered data, if you trust Google, is pretty secure.
However, Analytics data can be tampered with. Someone can read your Analytics ID from page source (or HTTP traffic) and submit fake pageviews, events, change custom variables, etc.

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