So I would like to do two things in Google Analytics:
Create a custom conversion event to track signups for a specific sign up page on my website.
To do so, I :
Insert the usual gtag at the top of my website (within the <head>)
Create a new event within the GA Admin panel, by going to Configure => Events => Create Event and then specifying event_name equals my_custom_event_name as the matching condition, and my_custom_event_name as the new event's name.
Click on Save on top right
Go to Configure => Conversions => New Conversion event and save a new conversion event with the name my_custom_event_name.
On my website, to trigger the firing of the event, I then simply do the following when the according conversion gets completed within my code:
gtag("event","my_custom_event_name");
Yet, my new conversion is not showing up in my reports, and neither does the event my_custom_event_name within my events overview under Configure => Events. What am I doing wrong?
After this, I would then like to create a reverse path journey report which tells me the last steps executed before my custom conversion. But here again, I cannot select the event under Explore => Path Exploration => Ending Point.
Help?
Related
I followed the directions given when setting up the User-ID option.
I then created a view named 'user_id' for showing user_id info, but I am not seeing anything. When enabling User-ID, the code said to add the following to my tracking code.
gtag('set', {'user_id': '12345UserIdHere'});
However, when I go to the 'user_id' view, nothing is shown.
My current goal is to view which user ids were browsing the system during a given period of time.
Edit:
I am using this library:
https://www.googletagmanager.com/gtag/js?id=MY-ID-STUFF
I mostly used GTM, so I am not completely familiar with the gtag.js syntax, but I don't believe it has a "set" method. According to the documentation you'd have to set the user id in the "config" call instead:
gtag('config', 'GA_MEASUREMENT_ID', {
'user_id': 'USER_ID'
});
(Things in caps are placeholders).
Trying to extract a userID from GoogleAnalytics. This is to view which user is the using the website most and least.
I would to retrieve the top 5 user IDs and bottom 5 user IDs that were passed using either:
gtag('config', 'GA_TRACKING_ID', {
'user_id': 'USER_ID'
});
OR
using a custom dimension... ( https://support.google.com/analytics/answer/2709828?hl=en )
I'm (vaguely) aware of policies and TOS to keep 'non identifying' information on Google BUT there are posts online indicating you can link back to CMS data.
Steps so far
Google Analytics with UserID and view setup - Working in Google dashboard and showing filtered userID and All website data using the idea.
Requirements:
Extract page view and session data for each userId between a date
range (or all by default)
UserID via standard GA method
UserID via Custom dimension method
Any help, pointers or examples how someone has completed something like this are appreciated.
NOTE: This is to PULL data out of GA and manipulate/display it on an external system/dashboard.
Seen this which states it's not possible: Google analytics userID tracking
and this which states it (kind of) is google analytics API implementation for tracking a specific user activities in php
The solution I used:
Tracking
Create Google Analytics account
Create a new view by activating the UserID tracking (labeled NewView1)
Use https://developers.google.com/analytics/devguides/collection/gtagjs/custom-dims-mets
i.e. Define your custom dimension
Get Analytics tracking code + Add custom definition code
Create a Custom report using the 'metrics' you want to see and filtering by the 'custom dimension' I created earlier.
(note: data took ~ 12 hours to be visible so don't expect to work instantly)
Front end tracking additions
gtag('config', 'GA_TRACKING_ID', {
'custom_map': {'dimension<Index>': 'dimension_name'}
});
// Sends the custom dimension to Google Analytics.
gtag('event', 'any_event_name', {'dimension_name': dimension_value});
Extraction
Create New Google Developer Console Project (API)
Use a Service Account to connect the API with Analytics ( https://developers.google.com/analytics/devguides/reporting/core/v4/quickstart/service-php ) -- API -> credentials -> Create Credentials (Service Account key)
(assign role [mine was set to Project => View])
Save the Text file to your filesystem and rename to json as per examples
Add permissions to your Analytics project by copy/pasting the 'Email' from the Service account details into Analytics User Management.
Get the view ID of the data you wish to extract (Analtyics created in step 2 in tracking)
Use the sample Code (HelloAnalytics.php) to connect and extract data
Use your custom dimension to filter results
The dimension filter I used was $dimensions (see below)
...
$dimensions = new \Google_Service_AnalyticsReporting_Dimension();
$dimensions->setName('ga:dimension1'); // as per docs
// Create the ReportRequest object.
$request = new \Google_Service_AnalyticsReporting_ReportRequest();
$request->setViewId($VIEW_ID);
$request->setDateRanges($dateRange);
$request->setMetrics(array($sessions, $pageviews));
$request->setDimensions($dimensions);
From there I was able to see the same data via API that I could see in the custom report on analytics web.
NOTE: be careful of which Google project and view you're in while setting up
permissions and dimensions.
NOTE: using gtag() code and not Universal (ga()) js code
The answer is a very brief/rough summary of how I achieved my specific goal. It is not a one-size-fits all solution but hopefully it will give someone a better idea of how to set and extract custom variable data within Google.
The final result was data from the API. From there it's up to you.
Is it possible to push custom channel group into Google analytics in a similar way as events? For events I use this code:
_gaq.push(['_trackEvent', 'Popup - displayed', 'Popup displayed - Popup Id 5', 'This is popup title']);
Now I want to push new custom channel group Popup displayed each time user get served popup so I can compare results with Organic search without popup, Direct traffic without popup with organic search with popup.
I would like to accomplish something like this:
Tnx!
With the current Google Analytics version you could use a set call with your tracker object to overwrite campaign data and then create a custom channel definition that matches your custom data:
trackers = ga.getAll();
tracker = trackers[0];
tracker.set('campaignMedium', 'withPopup');
No idea how you would do this with your version of Analytics which is deprecated. Also this may have side effects (like loosing the original campaign data).
However you may simply create two segments, one for users who have seen the event and those who have not. Since you can select multiple segments this allows for a comparison without changing anything in the code.
Google recently released a new feature "Tag Manager"
https://developers.google.com/tag-manager/devguide#migration
https://developers.google.com/tag-manager/reference#varnames
Do you know any success stories and give successful site html-examples?
I was not able to make Events working.
Here is my site, but it fails. You can see which code is inside by Ctrl+U in FF.
http://landkey.org
When I click on test button which supposed to send this event: .....
input type="button" onclick="dataLayer.push({'bubbles_event' : 'ANCHOR_..... '}); alert('clicking'); " value="bubbles"
..... nothing is sent in "Net" pane.
In dashboard of "Tag Manager"/Container/Tags, I set up a tag, TrackType as "Event" setup event rule, and double checked this few times.
I'm wondering if you're running into an issue where there's a collision on the 'event' namespace. We've autocreated the 'event' rule / macro type to map directly to dataLayer.push({ 'event' : event_name }). This only works if you use 'event' as the key.
In your code example, it looks like you've chosen a different name for your event, called 'bubble_event'. The simplest suggestion I have for you is to just rename 'bubble_event' to 'event' in your data layer. That should hopefully work.
If you're attached to 'bubble_event', then you could create a macro of type Data Layer variable, where the data layer variable name is 'bubble_event'. Then you could create a rule where Bubble Event = whatever value you're looking for. However, it's best practice and recommended to just use the 'event' syntax wherever possible, since then you can consolidate all your events.
Give that a shot and let me know if you're still running into issues.
Cheers,
Laura
our marketing consultant has asked me to help with configuring google analytics to setup Goal Tracking for User Signups... from what I've read this is accomplished by assigning the URL of the page the user is directed to after a successful signup to the Goal you are trying to track.
but what if the URL your user is directed to is a URL they regularly visit? e.g. after signing up they are directed to their profile page - which is the same page they visit every time they login. is there some way to configure a referer to go with the goal URL so that it is the pair of them that define the goal? e.g. user visits /profile and is referred by /signup.
further complication: what if after signup the user is directed to a different page depending on the user type? it would be nice to configure a single Goal with multiple URLs (but still using the referer restriction described above).
an alternative would be to use an event... if the server creates a user then it could signal the view to output the javascript code that generates the appropriate event.
or... is there a way for server-side code to send events to google analytics? is there an api?
If your users are directed to is a URL they regularly visit you can make a conditional statement for the goal occasion with a virtual pageview, have a look at this: http://services.google.com/analytics/breeze/en/et_vps/index.html
If after signup the user is directed to a different page depending on the user type, you can use regular expressions to set goal URL pattern, like this ^user./login./(type1|type2|type3)/$, look here for more info: http://services.google.com/analytics/breeze/en/regex_ga/index.html
I came across this question in google and believe I found a more appropriate answer.
Google Analytics now provide a service called Analytics Measurement Protocol.
This will allow you to send server-side requests to track your users activities in your analytics account.
To track a sign up event as mentioned in the question, the best way I can see would be to first create an event based goal in your account with the category set to 'users' and an action as 'sign_up' (you can optionally provide a label and value). Then in your code once a successful sign-up occurs (maybe when a user confirms their activation email link?), send a POST request to www.google-analytics.com/collect with the following payload:
v=1 // Version.
&tid=UA-XXXXX-Y // Tracking ID / Property ID.
&cid=555 // Anonymous Client ID.
&t=event // Event hit type
&ec=user // Event Category. Required.
&ea=sign_up // Event Action. Required.
&el=label // Event label.
&ev=1 // Event value.
A full list of the parameters and their meanings are defined here: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters
You could use an event that is triggered when the user submits the sign-up form :
onsubmit="_gaq.push(['_trackEvent', 'Category','Action','Label','Value']);"
and use the Category / Action / Label data model in Google Analytics to pass whatever data you need to pass, for example :
onsubmit="_gaq.push(['_trackEvent', 'Sign-up','Premium','6-month',6]);"
You then have to configure this Goal in Google Analytics as an Event, which lets you choose which combination of each of the fields Category / Action / Label / Value you want to use.
Another option, maybe less maintenance-heavy, is to use a query-string to identify people that get back to the Profile page after having just signed up. So instead of sending them back to /user/profile after they sign up, you send them back to /user/profile/?sign-up=true.
You will then be able to track these pages as a URL goal in GA using a Regular expression like :
\?sign-up=true
I wrote a helper function for tracking GA events.
function trackGoogleAnalyticsEvent(category, action, label) {
try {
ga('send', 'event', category, action, label);
} catch (e) {
console.warn('Google analytics error: ' + e);
}
}
Usage:
trackGoogleAnalyticsEvent('Signup', 'Signup Success', 'Facebook');