I went through google analytics and adobe analytics for the mobile app. I see that you can track who your users are, retention rate, how much time users are spending, attribution tracking, customer parameter tracking, referral tracking.
Google Analytics dashboard generates all these reports real time. Same adobe analytics does. GA has more advantage in terms of cost as it is free for small companies product, implementation is also easy and dashboard is quite easy to use.
Where adobe analytics to use ?
Short answer: Use Adobe when you want a more advanced and customizable analytics tool and when the complexity of it isn't an issue.
Slightly longer answer: Adobe analytics is extremely customizable and there are options to add enhanced conversion tracking. Basically you can track whatever you want, exactly the way you want it tracked.
Pros/Features that are more advanced in Adobe analytics:
path reports & PathFinder
flexible segmentation within the reporting tool
predictive insights
ability to visualize your entire conversion funnel
I would personally start with using Google analytics and if it is insufficient for the project I would look into Adobe analytics, especially in a large company with large requirements. Though, there are situations where it makes more sense to use Google analytics like in an e-commerce site.
Related
Using BigQuery, I have created several audiences based on Google Analytics data, but I need to find a way to export these audiences into Google Analytics 360 and/or into Google Adwords for remarketing purposes.
I am inquiring about the best way to go about doing this? Is it possible? Are there ways to automate this process.
You will find this article useful, it describes how this can be achieved by uploading audiences to Google Analytics, and from there into SA360.
I would also recommend you take a look at CRMint, a pipeline tool built for exactly thsi job, as it has a built in worker for sending audiences to GA.
Here is an intro I wrote to CRMint, you may find it useful.
We're tracking our web apps using GTM (Google Tag Manager) and GA360 (the paid version of GA).
We also have hybrid mobile apps (mobile apps built with web frontend) that are intended for our users to work mostly offline (they are kind of reader apps).
I've been doing some research and there's a lot of information but I'm not sure yet of what's the best approach to connect my mobile apps to GA when they're mostly offline.
I've found Google Analytics for Firebase which is a free service but seems to be a separate service from GA and I would end up with half of the analytics in GA and the other half in Firebase.
I also read about using Workbox to support Offline Google Analytics:
https://developers.google.com/web/tools/workbox/guides/enable-offline-analytics
What's actually the best approach for this kind of problem?
What service(s) can I use to solve this problem?
Thank you.
I'm not sure if either of the other two approaches mentioned above are better or even work in this context, but I wanted to mention a third approach, linked below.
It is not simple, involving writing custom google analytics calls to check online status, and either queue requests yourself when offline, or post them when online.
It should work well though, and end up keeping all of your analytics in one console.
Simo Ahava Blog: Track users who are offline in Google Analytics.
I want to understand what people search in Google Play to find and install our app.
Is it possible to track search phrases/keywords in Google Play that lead to install?
Can google analytics do that?
No Google Analytics can't do that.
I'm not familiar with which reports Google Play makes available to app developers but I believe that's the only possible source of this kinds of data. So I'd check your Developers page for that.
Maybe 3rd parties have products that give you that kind of data but these would be guesses/estimates at best.
Good Morning,
I've updated my customers Google Analytic's account to use the latest version of the tracking code. Also I've amended the setting 'Enable Demographics and Interest Reports' to enabled.
For the past 3-4 days no information has come through despite visitors to the website.
Please can you advise me on which this isn't working...
The website is: http://www.fellpromotions.co.uk/
I look forward to hearing from you.
Kind Regards,
Shaun
https://twitter.com/shaunswales
Demographics is not yet supported in Universal Analytics.
The dc.js JavaScript library is not supported in Universal Analytics
during this phase. Users who need the following related features
should wait until Phase 3 to upgrade: Remarketing Google Display
Network Impression Reporting DoubleClick Campaign Manager Reporting
Google Analytics Demographics and Interests Reports
(From the UA upgrade center)
Currently, the implementation of Universal Analytics in GTM does not allow for ability to edit the HTML scripts - for ability to change code to capture Demographic and Interest level data. Has anyone figured out how to adjust the scripts (necessary to change the script) to be able to capture the Demographic and Interest level data from the Google Display Network?
Universal Analytics doesn't support Demographic and Interest level data yet. There is more information on this on the Universal Analytics Upgrade Center - Upgrade Center - take a look at the Important Considerations section regarding Data integrations related to dc.js JavaScript Library aren't supported, but are coming soon.
"The dc.js JavaScript library isn’t supported in Universal Analytics, but will be in the coming year. If you rely on dc.js related features, such as Remarketing, Google Display Network Impression Reporting, DoubleClick Campaign Manager Integration, or Google Analytics Demographics and Interests Reports, do not upgrade to Universal Analytics yet. Wait until you see an announcement about dc.js in Universal Analytics, and upgrade then."
In case anyone finds this question and is still wondering, this integration is now available via Google Tag Manager for any Universal Analytics tags.
From a technical perspective, all you need to do is tick the checkbox for Enable Display Advertising Features when creating your Universal Analytics tag.
Note that it's likely you will need to make changes to your website's privacy policy before you can use this feature.
Display Advertising features
Policy requirements for Google Analytics Advertising Features