Using BigQuery, I have created several audiences based on Google Analytics data, but I need to find a way to export these audiences into Google Analytics 360 and/or into Google Adwords for remarketing purposes.
I am inquiring about the best way to go about doing this? Is it possible? Are there ways to automate this process.
You will find this article useful, it describes how this can be achieved by uploading audiences to Google Analytics, and from there into SA360.
I would also recommend you take a look at CRMint, a pipeline tool built for exactly thsi job, as it has a built in worker for sending audiences to GA.
Here is an intro I wrote to CRMint, you may find it useful.
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I went through google analytics and adobe analytics for the mobile app. I see that you can track who your users are, retention rate, how much time users are spending, attribution tracking, customer parameter tracking, referral tracking.
Google Analytics dashboard generates all these reports real time. Same adobe analytics does. GA has more advantage in terms of cost as it is free for small companies product, implementation is also easy and dashboard is quite easy to use.
Where adobe analytics to use ?
Short answer: Use Adobe when you want a more advanced and customizable analytics tool and when the complexity of it isn't an issue.
Slightly longer answer: Adobe analytics is extremely customizable and there are options to add enhanced conversion tracking. Basically you can track whatever you want, exactly the way you want it tracked.
Pros/Features that are more advanced in Adobe analytics:
path reports & PathFinder
flexible segmentation within the reporting tool
predictive insights
ability to visualize your entire conversion funnel
I would personally start with using Google analytics and if it is insufficient for the project I would look into Adobe analytics, especially in a large company with large requirements. Though, there are situations where it makes more sense to use Google analytics like in an e-commerce site.
I have a JS library which is used by some users. I am going to track some behaviours from user using the library. I tried to configure a property on Google Analytics, however, it seems I should configure a URL for a website, an ID for an ios or an Android application.
How can I use Google Analytics in my library? Or can GA be used for this purpose?
Thanks
Google Analytics is a web analytics tool. So you won't be able to track your JS library with GA.
If you Google “Google Analytics,” the description provided is as following:
Google Analytics lets you measure your advertising ROI and track your Flash, video, and social networking sites and applications.
JS libraries are not part of the use cases.
Also, Google “Track JS Library Google Analytics.” As you can see, you’ll only get references to libraries such as gtag.js or analytics.js, which will not serve your purpose of tracking your library.
And ask yourself, will people use your JS library when they know you are tracking them? I don't think so. Instead, create a repo on GitHub with documentation and allow users to report issues.
Also, create a mailing list with users and execute small surveys to understand better how people are using your JS library.
I was wondering if it is possible to have google automatically export google analytics premium data to more than one bigquery projects?
There is no such possibility. You can share the dataset with relevant people if you want to extend beyond the current scope, but you cannot have it in multiple projects.
I want to understand what people search in Google Play to find and install our app.
Is it possible to track search phrases/keywords in Google Play that lead to install?
Can google analytics do that?
No Google Analytics can't do that.
I'm not familiar with which reports Google Play makes available to app developers but I believe that's the only possible source of this kinds of data. So I'd check your Developers page for that.
Maybe 3rd parties have products that give you that kind of data but these would be guesses/estimates at best.
I'm looking for a guide to interpreting results from Google Analytics. Also is there an API for accessing the data?
I'm looking for a guide to interpreting results from Google Analytics.
I like Advanced Web Metrics; it's come in quite handy. Recommended if you're at least somewhat familiar with analytics packages in general. Otherwise pick something a little simpler, like Google Analytics 2.0.
Also is there an API for accessing the data?
You can find the API here
Google released an Analytics API on Apr 21, 2009. As usual with Google, there are a few caveats:
It is in "public beta". Everyone can use it, but they reserve the right to modify the API at any time.
Most, but not all metrics and dimensions are available. You can mostly ignore this fact until you start doing advanced combinations.
Read-only access.
They provide full developer documentation and an Analytics API Google Group for discussion.
http://code.google.com/apis/analytics/
Note:
As a new SO user, I can't add any relevant links for this answer, so feel free to edit this post and add them in.