I would like to have information about the tracking of emailing campaigns on google analytics.
I created a new URL and I filled in the different fields "UTM source" "UTM campaign" etc...
I also activated the data in real time but despite all this, I cannot get information and data concerning my emailing campaign, can you help me and tell me where the problem comes from?
If you are using GA free, the data takes 24-48 hrs to be visible in reports. For GA premium the SLA is up to 2 hrs. Source/Medium reports are generated based on the landing page URL, so make sure the email CTA's are tagged with right landing pages with right UTM's
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I'm having trouble getting purchase conversions to record correctly on GA4 for a LinkedIn Ads campaign. I'm tracking traffic for the Ad using a utm url and the users, sessions, etc are all being recorded correctly, it's just the purchase conversions from the ad that aren't showing up. All other conversions from the website are being recorded correctly. This is part of the utm url we used: utm_source=Articles&utm_medium=Blog&utm_campaign=ISO_ads&utm_id=iso_campaign+&utm_content=dekra
I did a test purchase by clicking on the LinkedIn Ad to see if maybe we just had 0 conversions, but GA4 recorded that purchase. However, it did not assign it to the LinkedIn Ad campaign, it listed the purchase as "Unassigned". I was hoping someone might have an idea on why this is happening? I spoke with GA4 support and they checked the tags on the site and said everything looked good and said that since we were using utm, then they couldn't really help further. Thank you!
I've been trying to do a bit of research into this but am not really able to find a proper answer.
I have a number of ad campaigns for my site and I want to see where referrals are coming from and which ad campaigns are working best.
For example, I want to tell how direct email marketing campaigns are performing compared to one another. Normally I think most of these come up as 'direct' traffic in Analytics.
However, I want to know if there is some way I can change the URL's in the various ad campaigns like:
example.com?adcampaign=1
example.com?adcampaign=2
example.com?adcampaign=3
etc,
And then be able to see these in Google Analytics as referrals like Google, Facebook etc,.
Note:
I am using Google Tag Manager to handle advanced ecommerce tracking in Analytics
For future reference this is what is needed:
utm_source // the source it came from
utm_medium // the medium used
utm_campaign //the advertising campaign it is part of
ref: support.google.com/analytics/answer/1033863?hl=en
I'm new to google analytics and I'm a little confused on how to get an unpaid campaign up and runnning. I'm making the campaign in order to track links to a page from different sources (website buttons, emails, newsletters, etc.). What I'm trying to do is set something up in GA so that I can track how people are getting to a specified page. I've been reading this as well:
https://support.google.com/analytics/answer/1033863?hl=en&ref_topic=1032998
Do I have to create the campaign in google analytics (and if so where) or do I just apply the appropriate campaign/tracking tags to the links I need tracked and it automatically creates it? Also, how would this work with emails?
Thanks for any help!
Essentially, you will build the campaign tracking URL in URL Builder and put those links in your email, newsletter, etc. Once visitors start to click the links via the email, a campaign will be created under Acquisition > Campaigns.
You do not need create campaigns at Google Analytics: when you tagged campaign manually or at URL builder, your campaign data(source name,campaigh name and others) will be categorized by Google Analytics automatically.
GA parses tags at your links and save data about you campaigns.
I am using _trackPageview() to track external links for my ads. But where in my Google Analytics dashboard can I find the tracking information? I checked the Google Doc information, but it doesn't say.
You can find them under "Top Content Report". Here's what Google says about this:
To verify that _trackPageview is being called correctly, you can check your Top Content report 24 to 48 hours after the updated tracking code has been executed. You should be able to see the assigned page name in your report.
See http://www.google.com/support/googleanalytics/bin/answer.py?answer=55529 and http://www.google.com/support/googleanalytics/bin/answer.py?answer=55527
I would like to track where users originally came from when they make a purchase on my site so I know which keywords are more profitable and which websites are best for advertising.
an example is a user is on my site with my google analytics tracking code which has details of where they came from, and then decides to upgrade. they leave my domain to go to my biller (2checkout) complete the purchase and return to my thank you page.
I have transaction code and analytics code on my thank you page and the transactions are showing up with the correct product/amounts in GA however there is no other data and in my reports the referring url is always my biller or a credit card companies authorisation page.
i can manually connect which customer is which by saving their referring data when they first come to the site and then matching it up after they make a sale, but I would like it to show up in my google adwords / analytics account where it is easier to manipulate the data and see trends.
if anyone can help me with this annoying issue I would be vbery greatful, but I fear I may end up living off reports I create and then matching them up with adwords manually :/
One thing you can do is have a click event trigger a custom variable. When the user clicks on whatever link that takes them to your biller, have the custom variable trigger with the information you want to carry over (like the current page URL, some campaign name, whatever). Specify the custom variable's scope as Session or Visit so that it get associated with the thank you page.
http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html
An alternative is to do campaign tracking:
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55540
That is more or less the same principle as the first suggestion, but with using specified URL parameters. Depending on how your pages are actually coded, you may need to push a virtual page view with the campaign code(s):
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55521