Campaigns showing up in Google Analytics that I didn't create? - google-analytics

I created a few UTM campaigns to track in Google Analytics. After a few days, I went to check the campaigns and while the ones I created were there, other campaigns I had not created were also showing up. They had strange, gibberish names. As in, the names are just long strings of characters. The first screenshot shows some campaigns I created ("VBC Campaign (Pilot 1 (5.12.21))" and "VBC Campaign (Pilot 1 (5.12.21))") as well as some I did not ("gebafvgvba_gb_icd_vageb" and "gebafvgvba_gb_icd_xabj_lbhe_cbchybgvba"). The listed source is also gibberish, and the medium is email for each of them (see second screenshot).
How do I figure out how these got created, and how can I get rid of them/prevent them from being created in the future? Thank you!
Screenshot 1
Screenshot 2

Try to check if you checked tick to exclude spam and bot in View setting.

There are not many ways (ie: Michele's suggestion) to prevent someone from sending aletory Campaign data to you Google Analytics account. As the UTMs are query paramns we append to a URL, anyone may add these UTMs and click or share the UTMed URL and as it's clicked GA will record these informations.

Related

Send enhanced conversion data to Google Ads with Google Tag Manager

Thanks in advance for taking the time to look at my challenge.
I need to send quantity data to Google Ads with Google Tag Manager.
I have tried many different variations for the Data Layer Variable but none have been successful. This is the most recent ecommerce.productFieldObject.quantity
This is a sample of the code that is fired in the Data Layer in preview mode.
I'd really appreciate it if someone could help
Thanks
Ric

I cant see the UTM i create in my google analytics funnel

I've created a UTM link in the UTM site https://ga-dev-tools.appspot.com/campaign-url-builder/
I entered "TEST" on source & Medium to see if i can follow it around in my google analytics.
but for some reason my GA won"t show it anywhere. Not in acquisition, behavior or goals
i'd love to know if theres a way to follow my UTMs directly and where GA puts them.
You can find it in source / medium report. In Channel Grouping you will find it in (Other) channel.

Google Analytics is removing our ad tracking query and the last word of the URL, then adds "none" and splits analytics into two pages

We've been experiencing this problem with Google Analytics and our URL ad tracking query strings for about a year and a half now, spanning approximately 40 different URLs and query strings which all did this.
When we look up the pages in Google Analytics, a couple of problems are occurring:
The URL is split up and tracking as 2 different pages and the
analytics are split between them. (more on this in the example and
screenshot)
The new (2nd) page that is created within the analytics, has the ad
tracking query and the last item of the URL deleted and replaced with
the word "none".
If the URL ends with a word, it removes the word and
the tracking query.
If the URL ends with "index", it removes "index"
and the tracking query.
If the URL ends with a "/", it removes the /
and the tracking query.
and replaces them with "none"
Example:
This is the original URL and tracking query:
/ucm/lp/FY18/search/cas/index?from=UG-F18-Search
In Google analytics it gets divided into 2 pages:
/ucm/lp/FY18/search/cas/index?from=UG-F18-Search
and the new /ucm/lp/FY18/search/cas/none.
(Note how the query and the word "index" are removed and replaced with "none".)
The way the analytics get split up between the pages is interesting:
On the first URL, (the real page), the average time on page is 00:00:04, and for the second URL it's 00:01:03.
Entrances on the first = 7,888. Entrances on the second = 147
Exits on first = 26.43%. Exits on second = 87.15%
Seemingly what's happening is the user will land on the original page, /ucm/lp/FY18/search/cas/index?from=UG-F18-Search, and it starts to record the analytics, but, then something happens and it loads /ucm/lp/FY18/search/cas/none where the analytics will finish recording.
In addition, our 404 page gets a hit during this process too because /ucm/lp/FY18/search/cas/none isn't actually a real page. I don't have proof of the 404 issue right now, but that's what I'm told. I thought it was worth mentioning just it case it helps, but take it for what it is.
From our testing, we're pretty confident that the user has a seamless experience, and this is fully a "just-in-the-analytics" problem. The main reason this is a problem for us is because we can't accurately, or easily, tell which of our ads and venders are performing the best.
Please let me know if I can explain this better or provide more examples or screenshots. Thank you!
GA is splitting' the page because you're sending it 2 hits:
You can easily verify it in the Network tab of Chrome developer tools or by using the Tag Assistant browser extension.
I'd try commenting out the two remarketing tags and check the tracking, or migrating all these tags to Google Tag Manager.

Google Analytics Bloated Data

I manage an internal website and we recently implemented campaign tracking for our emails and homepage links to see where traffic comes from.
I set up the URLs using the Google URL builder.
The data we're receiving is very bloated. We ran a test URL with 8 people, and we received 129 "views", with an average of 9 views per day for over a month. No one clicked this link after the first day.
Our average session times were about 30 minutes, which is very strange.
My questions are:
how does google track campaigns? If you use a tracking URL, does the cookie track views for any organic views after that?
Is there a tool we can use to only track first time visits using a campaign URL?
Admittedly, I'm fairly new to Google Analytics, but no one on our marketing analytics team was able to help.
Since you used the Google URL builder I don't think you have made any mistakes there. However I strongly think that the bloated data is due to Bot traffic in your account. And yes, the bot traffic does increase average session duration.
So here's a set of steps I'll suggest:
1) Create 3 views in Google Analytics (It is a best practice):
Unfiltered, Master, Test
2) Check for Langauage spam and weird referrals in your report.
3) Add filters to "Test" view to remove these bots & spam referrals. You'll need to write a regular expression for each of these filters. Also make sure you have enabled "bot filtering" in view settings for master & test view. (I am leaving Unfiltered view as it is our data backup in case if anything goes wrong.)
4) Check your traffic for next few days and try doing the URL test again and see the results.
5) If the results in Test View are correct, then apply the same filters to "Master" view.
I hope this helps.

How to Unlock the Not Set Keywords in Google Analytics?

I am getting “not set” in keyword report section of Google analytics data. May I know any method to retrieve the search terms/ keywords from the not set data?
May I know what are the factors that can result in showing the “not set” result in Google analytics?
any help
You can't Unlock it:
(not set) is a placeholder name that Analytics uses when it hasn't received any information for the dimension you have selected. Occasionally, information related to a click can be lost even if auto-tagging is enabled. As a result, you may see some (not set) entries instead of keyword, ad-content, or campaign information that could not be collected.
https://support.google.com/analytics/answer/2820717?hl=en
Which report exactly are you having a problem with?
If you mean that you want to see what users are Searching the Google website on to come to your website. You are going to have a problem Google has stopped sending this information, they want to make things more secure for users. http://googleblog.blogspot.dk/2011/10/making-search-more-secure.html

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