I've created a UTM link in the UTM site https://ga-dev-tools.appspot.com/campaign-url-builder/
I entered "TEST" on source & Medium to see if i can follow it around in my google analytics.
but for some reason my GA won"t show it anywhere. Not in acquisition, behavior or goals
i'd love to know if theres a way to follow my UTMs directly and where GA puts them.
You can find it in source / medium report. In Channel Grouping you will find it in (Other) channel.
Related
I have 2 websites. (Site A and SIte B)
I am passing UTM codes From Site A to Site B page. (Site A page 1 to Site B page 2)
Site A with UTM tracking info - https://www.SiteA.com/?utm_source=MYsource&utm_medium=MY_web&utm_campaign=MY_Testing
Destination - https://www.SiteB.com/registernow.aspx
I can see my UTM tracking info (utm_medium,utm_source,utm_campaign) on RealTime Data (on 'Traffic Sources',Conversions) in real-time. All required information are there.
I can see my UTM tracking info (utm_medium,utm_source,utm_campaign) on Acquisition Data (on 'Campaigns',Conversions). Everything that I need is there too.
But I can not see my UTM tracking info on Conversions --> Goals.
(I have set up the Goal and the Goal name and the UTM data are tracking on 'RealTime Data' and 'Acquisition Data'. But not on Goals. I am trying this for a week now and checking after 24 hours. But the tracking info is not there. I think I can see source/medium as (direct) / (none).)
I just added the UTM to site B to test. (Not through Site A. The Site B itself with adding UTM codes in the URL)
If we open the Goal URL just manually on Site B through an email or through a browser, then it is tracking on 'Conversions --> Goals' with the UTM tracking code.
The problem is when we pass UTM through Site A.
I tried these 2 examples.
https://www.analyticsmania.com/post/transfer-utm-parameters-google-tag-manager/
https://www.analyticsmania.com/other-posts/transfer-utms-from-one-page-to-another-with-gtm-version-1/
I am not sure where I have missed it.
I want to get my UTM tracking info to 'Conversions --> Goals' when we pass it through Site A page 1 to Site B page 2.
Please, can you help me to sort this issue out? I really appreciate it if you can support me. It has been more than10 days since to figure out the problem.
Thank you!
UTM parameters are automatically deleted from the URL by Google Analytics (Analytics uses them to record their values as source, medium, campaign, ...). You cannot use them as destination Goal, rather enter another parameter to be taken as a reference for the goal on the landing.
UTMs within the same site must not be entered because they generate inconsistent data.
You can see the values you entered in the UTMs in the source / medium report.
EDIT:
If you want to use a trick, however, you can create a script that if it detects the UTM in the URL sends an event to Google Analytics so you can set a goal on that event.
I created a few UTM campaigns to track in Google Analytics. After a few days, I went to check the campaigns and while the ones I created were there, other campaigns I had not created were also showing up. They had strange, gibberish names. As in, the names are just long strings of characters. The first screenshot shows some campaigns I created ("VBC Campaign (Pilot 1 (5.12.21))" and "VBC Campaign (Pilot 1 (5.12.21))") as well as some I did not ("gebafvgvba_gb_icd_vageb" and "gebafvgvba_gb_icd_xabj_lbhe_cbchybgvba"). The listed source is also gibberish, and the medium is email for each of them (see second screenshot).
How do I figure out how these got created, and how can I get rid of them/prevent them from being created in the future? Thank you!
Screenshot 1
Screenshot 2
Try to check if you checked tick to exclude spam and bot in View setting.
There are not many ways (ie: Michele's suggestion) to prevent someone from sending aletory Campaign data to you Google Analytics account. As the UTMs are query paramns we append to a URL, anyone may add these UTMs and click or share the UTMed URL and as it's clicked GA will record these informations.
I can see sources of visits and other related data on my Google Analytics screen. As I read so far, UTM tracking aims to track where the users come from and some other things like what did they do on website.
But as I said, I can see these kind of things on regular Analytics scrren. So why I need UTM then?
Thanks.
Google recognizes some sources automatically (direct, organic, referral and to some extent SEM). However it does not automatically recognize campaign traffic.
E.g. if somebody clicks on a newsletter link in a webmailer this would be counted as referral traffic. By adding campaign parameters you could instead track this in a custom newsletter channel with e.g. one campaign name per newsletter.
Links from other websites would show up as referral, if these are your affiliates you track them as such via UTM parameters. SEM traffic is organized into campaigns by UTM parameters (or the gclid parameter from adwords autotagging, which is more common).
So if you want to know which of your marketing measures are successful you'd use utm parameters in destination urls. If you do not do marketing campaigns you do not need them.
I have UTM tracking setup and can see that sessions are being attributed against each Campaign, Source, Medium etc.. What it doesn't do is attribute any Goals / conversions to the campaigns. Anyone got any ideas?
Thanks!
S
You have at least two options:
Make one segment that contains ALL USERS THAT CLICKED on your campaing and then go and see the results in the Goal section.
The "All capaigns report" from the LeftPanel->Conversions. Here you will need to filter/choose the campaign and you will see all your goals, and for more details you can specify the specific goal you want to see.
My team is creating several UTM links and we would like to achieve better understanding of our campaigns through a google spreadsheet.
Our spreadsheet lets us prepare easily new UTM links, but we would also like to gather data related to the activity of those UTM links, that we would otherwise have to get through google analytics and selecting the right parameters
Is it possible to add an extra column(s) that would automatically retrieve such information from Google Analytics ? Maybe a script that we can run once in a while, and that would pull the number of clicks GA has registered for every UTM link ?
Online I have found some scripts to assist UTM link generation, but nothing about actually retrieving/exporting the results automatically to a spreadsheet.
The most straightforward way would be to use the Google Analytics Spreadsheets Add-On and filter (or segment) by your campaign (utm) information. You can configure multiple independent reports for different campaigns and set a trigger to have it updated automatically in regular intervals.