We have GA4 Enhanced Ecommerce working via GTM on our website. We are tracking all events mentioned in Google's documentation (e.g add_to_cart, begin_checkout, view_item_list).
With events such as 'view_item_list', 'begin_checkout' and 'purchase', we can see them in both 'Realtime' and the GA DebugView (they even show the 'Items' tab with all items within these events), and our dataLayer has no issues:
But when we try to view any of this data in Engagement > Events > 'view_item_list' (for example), the only data displayed is the standard Event Count:
As you can see from the screenshot, there are no parameters for 'view_item_list'. We are not sure how to get the actual data such as 'item_name' or 'item_list_name' to display.
Any help is much appreciated.
Thanks!
Edit:
We have now added these item-scoped parameters as custom dimensions:
However, it's been over 36 hours since we added these, some of these dimensions/parameters have generated cards but nothing is being generated by the 'Items' parameter.
Any help is still much appreciated. Thanks.
Item Names should be available in the "Ecommerce purchases" Report. You do not need to register the parameter as a custom definition for the "item_name" parameter. For example if you upload the "purchase" event in this example, then the item_name of 'jeggings' will be available in the Ecommerce purchases report:
What do you see in the Ecommerce purchases report?
Related
I'm trying to use custom log event to have some statistics of the use of my app.
Events are properly configured and can be seen in the "Stream view" of firebase analytics.
my problem is that i want to display statistics no for only the last 30min.
for exemple if i log an event "car" which contain the property model, which can have the value 'tesla', 'ford' etc... as this :
this.defaultAnalytics.logEvent("car", {model: "tesla"});
I'm able to see in the last 30min like 75% of car.model are tesla in the stream view, but i'm not able to see this for the last week for exemple.
I can only see that the event 'car' has been emit 100 times in the last week but i can't see anything about the value of the property.
I'm i obliged to use a tool as bigquery ?
It depends which charts you want to get, but in general - you don't have to use BigQuery. You can see all your custom event parameters in Firebase console, but you have to register them first:
You can also identify up to 100 custom event parameters per project (50 numeric and 50 text) to include in reporting by registering those parameters with their corresponding events. Once you register your custom parameters, Google Analytics for Firebase displays a corresponding data card in each related event-detail report.
I've just started using google analytics, and except of a quick beginners tutorial I don't know very much :-).
I have a website with few steps in the sign-up page. In the first step the user verifies his phone number. I want to have a list of all the users phones that completed the verification step but didn't finish the registration. In order to do this I send the following events in each step:
{eventAction: 'registration phase1', 'eventLabel': userPhoneNumber}.
{eventAction: 'registration phase2', 'eventLabel': userPhoneNumber}.
{eventAction: 'registration phase3', 'eventLabel': userPhoneNumber}.
I want to create a report that shows me all the phone numbers of the users who fired the first event but didn't fire the third event. I tried to achieve this by using event advanced filters with include and exclude condition but it seems that data being shown is not correct. I also tried to do this using the Query Explorer but I couldn't find out how to do this.
You can do this by first using the Google Analytics web UI to create a segment. You can learn more about segments here.
You'd want to use "include" and "exclude" sessions or users depending on your need. The setup will look something like this, adjust the events action/category/label as you wish to match the events you want.
Save your segment and head over to the Query Explorer.
Select the appropriate property and view which you created the segment. Under the "segment" field type in the name of the segment you just created like so:
Fill in the rest of the form with the dates, dimensions/metrics that you want and you should get results according to that segment. No additional filtering needed.
How can I set a Google Tag Manager event with a value of less that $1?
I'm tracking outbound clicks via a GTM Universal Analytics event tag. Each click of one particular tag is worth 60 cents. I know that the value field requires an integer, so if I enter 1, than that would be $1.
Is there a way to set it up so that it is in cents, so that I could add 60 for the value?
As you pointed out the limitation comes from Google Analytics which only accepts integers as event value. So Google Tag Manager is not going to solve that problem for you.
What you need to think about is how to solve this problem in Google Analytics. Your options are:
Event Label: use the event level to record value as a string then use another reporting tool (eg API, Google Sheets, Data Studio) to convert those strings to numbers and used those for reporting.
ga('send', 'event', 'Cat', 'Act', '0.6');
Event Value + Calculated Metrics: you can assign the event values to a particular goal, set the values 10x what they are (eg 6 instead of 0.6) and use a calculated metric to divide those values by 10.
Ecommerce: use the price property of the ecommerce data which supports decimals.
Then the rest is just a Google Tag Manager implementation of whichever solution you choose to go for.
You can create a goal in google analytics and set the goal value to 60 cents by typing 0,6 or 0.6 depending on your country/currency and then set the trigger for that goal to your custom event, in this case your click event.
I have tested this way in my analytics account and it seems to work fine.
I have created the dimension, it's currently my only one so it has index 1. It has session level scope and is active.
I have also created a custom report to see any results I might get from it. All the report does is show the Session metric against my custom dimension. Nothing extra such as filters.
In my code (which until now was unmodified) I have added the following line between the 'create' and 'send' calls:
ga('set', 'dimension1', 'test');
Nothing is appearing in the report, or anywhere else when I use this dimension as a secondary dimension.
I have tried on a second GA property of mine and it also doesn't work there.
What am I doing wrong?
Generally, it takes 1-3 hrs for the dimension data to show in GA UI. But there are ways to check if the hit you sent contains the dimension or not.
On your browser, check the ga requests ( Like in chrome -> Inspect -> Network -> filter by collect). If you have included the dimension correctly, the pageview hit sent must contain cd1 parameter (1 is the index of the dimension). If the hit contains the dimension and value, then wait for few hours and your report will show the data.
You can also use Google Analytics Debigger to check the requests sent to ga by your website page
I have to campaigns running in google analytics at the same time, and, in my website, i have a contact form.
Is there any way that i can see from which of the campaigns came the message that was send to me?
For example, John has clicked in the campaign-one and send me a message, and Mario has clicked in the campaign-two and send me a message. I want to know that John came from the campaign-one and Mario from the campaign-two.
I have already been mapping events in my site, but i can't figure it out how to separate if the form came from campaign-one or campaign-two.
Thanks a lot! :-)
If you've set your campaign-one and campaign-two values to the utm_campaign parameter in your campaign tagging, it will show up in the Campaign dimension in Google Analytics.
I'm assuming by "I have already been mapping events", you mean that you have implemented event tracking on your site for these form submissions.
You can either build a custom report in Google Analytics that includes the Campaign dimension and the event dimensions (Event Category, Event Action, Event Label), or you can add Campaign as a secondary dimension to an events report. For example, in the Behavior > Events > Top Events report, choose "Secondary Dimension" and then select the "Campaign" dimension. That would break up the event numbers by which campaign the session was acquired from.
Similarly, you can look at the Acquisition > Campaigns > All Campaigns report and add one of the event dimensions as a secondary dimension there, to see campaigns broken down by events that they resulted in.