I have our E-commerce Conversion Rate all set up and looking good in GA. I want to view the conversion rate of people who have viewed a specific page and add this information to a Datastudio report...
I have the metric in Datastudio as "E-commerce Conversion Rate" everything looks good and the data matches GA, however, I tried filtering based on the dimension "page" contains "/pageurl" but I don't get a valid result... What am I doing wrong?
Like I said I just want to see the conversion rate of users who have visited a certain page during their journey...
Thanks in advance!
I believe your issue is that the e-commerce conversion rate is not a pageview-level metric. So, when you try to add on a filter to contain users that went to a certain page, it won't work correctly.
It's like if you try to go into the All pages report in GA, you'll notice there is only a page value metric but no conversion rate.
You have two options depending on the report you are trying to make. You can change the filter to be landing page rather than just page or you can create a custom segment in GA that is a session containing a view of the particular page you are looking for.
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This seems like it should be really simple to figure out. What I want to see how much revenue was generated by people who visited any page. That is to say, how many people viewed the page /foo and then later went on to make a purchase? And how much did these folk spend?
I cannot, for the life of me, find a way to generate that data. I can see this data per landing page, by creating a report with the dimension "Landing Page" and the metric "Revenue":
My report config:
My report output
That works just fine. But I don't care about how people entered, I care about all the pages they visited, whether those were entrance pages or not. So when I simply change the dimension from "Landing Page" to just "Page" I get this:
My New Report Config
My New Report Output
Why is it zero? Shouldn't revenue be applied to any page that was visited in the lead up to a purchase? We can see there's lots of revenue, so how is this report showing no revenue?
The closest thing to what you want is the "Page Value" metric. More info here
In your report, you would only see rows and data for pages where an actual transaction (or a goal with a value) take place, which according to your description, is not what you want.
It seems easy to look at conversion rates of landing pages in google analytics via:
behaviour > site content > landing pages
(there's an 'ecommerce conversion rate' column displaying conversion rate for each landing page).
However, if I want to look at the conversion rate for a page that a user wouldn't "land" on / enter the site on, such as a search results page, i can't work out how to do this.
Other than setting up goals. I wondered if there was an easier way?
Ideally - when i go to:
site content > all pages
If it had the ecommerce column, that would be ideal. But doesn't seem possible.
You can create Segments and analyze their Conversionrates. However pages can not have conversionrates because a page can be visited multiple times within one session, whereas landingpages and channels are 1:1 connected to one session. Within a segment you can set the condition "page contains /xyz/" this way you create a session scope for a hit condition.
When I go to the "Landing pages" section of Google Analytics (Behaviour > Site Content > Landing pages), I can see "My goal name (Goal 1 Conversion Rate)", which is "The percentage of visits that resulted in a conversion to the goal". This way I know that XX.XX% of user who landed on a particular page ended up reaching a goal.
Is there any chance I can retrieve the same data for ANY given page view instead (i.e. know that XX.XX% of users who viewed a page ended up reaching a goal)?
You can create a custom segment of your users or sessions, who have visited a given page, or have landed on a given page. (Look for Conditions under Advanced group of New segment dialog.) You can filter reports for this segment only, and get the information, you are looking for.
I am trying to get the conversion rate for an individual page just like you get when running an A/B test. I want to find out how many times /page hits the goal of going to /thanks after a visitor is on it. I have tried a custom report but the only page that shows conversion rate stats is the actual thanks page. Any ideas?
You can create a custom segment of your users or sessions, who have visited a given page, or groups of pages. (Look for Conditions under Advanced group of New segment dialog.) You can filter your standard or custom reports for this segment only, and get the information, you are looking for.
In Google analytics how can i get a metric to put "number of active users on website at any one time". I want to put it against past date periods.
I.E I was scrolling through the metrics, trying to add a widget to my dashboard but, I can't find this metric!
It looks like it's possible because google analytics uses it on their standard report, real-time, "current active visitors on website"
How can I achieve this?
Simply, you can't out of the box. There are some limitations in real-time reports and the ways GA counts unique visitors.
However, if you do not need a detailed analysis, this custom report might do the work (just import it for your Analytics Profile/View and click Customization tab). It basically shows the generic numbers (you can change them to fit your needs) according to hour of a day.
Add any secondary metrics to find out how numbers change in days/weekends etc. Or you can slice the data with segments and see if some traffic is more active in the morning etc.
Hope hits helps.
PS: Beware of data sampling...