I am currently successfully tracking purchases from website using enhanced ecommerce (via GTM).
I have Goals configured that correctly track these in real time. E.g. event goal for Category = Enhanced Ecommerce and Action = transaction.
However, when I try to track purchases using the measurement-protocol I get the event for the enhanced ecommerce, but I can find nothing in conversion (under the goals or otherwise) about the purchase. I am using the hit-builder.
I have configured various goals and tried many different variations. In my last attempt I created a goal which should match if the label is equal to "serverevent".
Then I sent this:
v=1&t=event&tid=MY_TID&cid=5ca7c46d-a46a-4e0b-a395-b4d1bb228fee&ti=T123415789&ta=test&tr=150&pa=purchase&pr1id=P123459&pr1nm=GiftCard_150&pr1ca=test&cu=EUR&iq=1&ec=Ecommerce&ea=Activation&ni=1&pr1qt=1&el=serverevent
In GA I can see the event coming in with event category "Ecommerce", action "Activation" and label "serverevent", but I see nothing in conversions and the goal still has 0 hits.
I have used POSTMAN to post to https://www.google-analytics.com/debug/collect, and I get back "valid" and "Found 1 hit in the request."
I don't know what else I can try. To be clear I am trying to track server side purchases because these are sales by third parties through our API.
The google analytics standard reports take time to process Google stats it can take between 24 -48 hours for the data to complete processing.
You can see if your hits are being recorded by checking the real time api. As for the standard reports your going to have to wait between 24 - 48 hours to see if the results have completed processing.
Related
Does the time get stored with the date OOTB with the Google Analytics 4 (GA4) on eCommerce events?
On my company’s implementation when I look at the data stored to e-commerce events, like the purchase dimension, everything is showing as occurring at 12am. Do you know why this is? Is it a config issue or the way I am connecting?
I’ve seen posts where people create JavaScript variables to track time in GA4 and save to a dimension but this makes no sense given the high cardinality of time. I would have thought it would be more efficient to store as a datetime data type and track as part of the GA4 application.
Does anyone here see the time an event occurred on GA4 eCommerce events?
I created an e-commerce connection via GTM. I’m sending data via dataLayer on the thank_you_page. After that, I’m sending data to Google Analytics 4. I can see purchases in GTM, also I can see purchases in GA4 debugging (Configure --> DebugView) at that moment. I can see that purchases are registered and I can see their parameters but I have a big delay before we can see it in a report (Report --> Monetization --> E-commerce purchases). A delay is something around 6-12 hours or even more. Is it okay? Can you help me with this problem? How can we see purchases in reports without a delay(or around 1 hour). Or it’s a normal delay for a GA?
Maybe I can fix it?
Thank you!
It's a very normal situation for this.
You can see the data shows in real-time report and debug view immediately.
But if you want to see in report.
You will need to wait until GA processed the data.
In the Reports Snapshot (Report -> Monetization -> E-commerce purchases) it may take 1-4 hours according to the docs (personally I've seen up to 12 hours delay) and for the Explore custom reports it might take 24-48 hours.
What I usually do to debug is:
Expect up to 48 hours to debug a scenario / end 2 end flow.
Use the DebugView to quickly check the incoming events.
Use whatever reports I can to make sure they are being stitched up correctly (i.e. purchase events to get stitched with the proper user/client)
Finalize verification with custom reports after a day or two.
So basically it is very long process to introduce changes with some of the events with GA4, it wasn't like that with UA. :/
This is the document for GA4.
And that's another one for data freshness, which doesn't really say which types of reports or features are delayed with each of the Intervals, but it gives you an idea of the Intervals they work with internally.
I have successfully created a GTM trigger and tag using the click_text parameter. When I preview and when I published the change both were successful in showing up on my Google Analytics 4 debug and real time tabs. I cannot seem to find a recorded total for this new tag trigger in either GTM or GA4 anywhere. Does this exist in either of these, or do I need to create an event in GA4 unrelated to what I set up in GTM. I have read most of Google's provided documentation on this specific step and it stops flat at this step of things.
Thank you in advance.
If you see your event in real time data report in GA, you're good. The data is in that property. It, however, is not yet available for aggregation, so you won't be able to count them or use them in other reports.
You should wait up to two days for the data to be in the non-real time reports. Vast majority of the data will be available for aggregation in one day, however. Some starts showing up in hours. GA 360 (paid version of GA) shortens the two days to four hours until all data is there.
I'd also suggest using Adswerve plugin for GA debugging: it will print all DataLayer changes as well as everything that is being sent to GA in the console. It's much more comfortable than using real time hits report and it will show you all dimensions that are being sent to GA.
Background
I am currently using Google Tag Manager to populate the Sales amount into a Custom Metric in Google Analytics. This is the code I use to push Sales amount to Google Analytics.
ga('set', 'metric2', {{salesvalue}});
Other information
My custom metric set up in Google Analytics: https://i.imgur.com/kX3aUto.png
I know that the metric is firing with the correct values since it is showing up in GA Debugger: https://i.imgur.com/lGIxCw1.png
Error
Despite the above, I do not see any information in Google Analytics: https://i.imgur.com/WtxChgY.png
Questions
Is there anything wrong with my setup? I have waited over 3 days but still no data.
By using ga('set') does it mean that if a user makes 2 separate purchases in the same session, only the latest sales figure will be reflected instead of the total of the 2 purchases?
Thank you
In your GA Debugger console, the metric2 parameter should be appearing within the pageview send data (along with all the other data being sent to GA at that time). If it is not there, you could be running into a race condition or some other technical issue. If it is there, then you'll know that it is definitely being sent to Google Analytics and something else is wrong. It should not take long to appear, and if you see any rows of data (as you did with your screenshot) the metric data would be there at that time.
Regarding your 2nd question, custom dimensions have scopes that are configured when you create them, but custom metrics simply add up. If I had a custom metric of "clicks on a button" and user clicked it 3 times in their session, the custom metric would be 3. Likewise, if your custom metric is listening for sales value, it will add up to the total value in that session.
Hope that helps at least get you some more clues as to what is wrong.
I am using Google Analytics for years for my iOS apps and was truly satisfied with it. For my regret Google is sunsetting Google Analytics later this year so I am switching to Firebase API so I can keep tracking my apps. I already done most of the integration work and can see the events appearing in Firebase console. However, I can't see custom parameter values but only event count.
For example, sending event named add_book and adding parameter named isbn with value of 1234, I will be able to see in the console only the number of times that add_book arrived and also that it contains an isbn parameter. However, it seems there is no way to view the value (i.e. 1234) of the isbn parameter. I registered the isbn parameter for the add_book event as required. Am I missing something?
Does having the full functionality of the sunsetting Google Analytics (including advanced filtering + regex filters, etc.), means I should use both Firebase Analytics and BigQuery together?
By the way, I linked Firebase Analytics with BigQuery and exported the data as suggested by Firebase Analytics, but I can't see any Analytics tables yet in BigQuery. Do I need to allow several hours before I can view the exported data?
As of March 2019, Firebase Analytics is not so easy to use or test when setting it up (in comparison to Google Analytics). The main steps for setting up event parameters are:
Send your events with their event parameters. Send at least 80-90 events of one type, otherwise the parameters will appear as zero or "not set", until you reach 80 individual events.
The events will not display in the website until after one day. So wait for 24 hours.
When the events appear on the website, you must register their event parameters, with the '3 dots' menu -> "Edit Parameter Reporting" - Like this:
Then:
(Image credit: Firebase Analytics custom events params and Firebase Analytics. Can not add custom parameter to event )
After registering the event parameters, you must wait another 24 hours to see the parameters displayed on the website.
More info:
https://www.reddit.com/r/androiddev/comments/9zbvk4/alternative_to_google_analytics_not_firebase/
https://www.tatvic.com/blog/firebase-analytics-reporting-tips-overcome-limitations-favorite-mobile-app-analytics-tool-google/
In your event overview from Firebase Console you can enable parameter reporting for individual events. The option is found in the 3 dot overflow menu.
You can do that for up to 10 unique text parameters and 40 unique numeric parameters.
Beyond those limits or for more control BigQuery is the way to go. And yes you need to wait for your first data in BigQuery. They populate a new table with one days data every day once.