I need to track posts on Instagram which lead to my site. Is it possible to do with Google Analytics?
You can do this with the help of UTM Parameters, for example by adding the name of the post or a reference in the utm_campaign or utm_content.
Here’s a link for a test post from social to your website:
www.yourwebsite.com?utm_source=instagram&utm_medium=social&utm_campaign=post_name&utm_content=post_content
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I am bit confused, and need little help regarding UTM tracking parameters.
Standard syntax of UTM url is:
http://www.example.com/?utm_source=adsite&utm_campaign=adcampaign.
Lets say I embed this url as a link in my page. User clicks this link. Link is pointing to my website.
All utm parameters would reach to my website. How do they will reach to Google analytics website.
My guess is, Analytics code and js intercept all link clicks and extract UTM params and then let user defined click handler work with the click.
Could someone with right expertise would help me?.
Thank you very much for your time, really appreciated.
The UTM require following mandatory parameters:
http://www.example.com/?utm_source=adsite&utm_medium=admedium
utm_source and utm_medium are mandatory.
utm_campaign is not mandatory even if the documentation says otherwise.
Google Analytics automatically collects these parameters and automatically removes them from the URL so in Google Analytics you will see the URLs without parameters and the source / medium of the UTM.
I've been trying to do a bit of research into this but am not really able to find a proper answer.
I have a number of ad campaigns for my site and I want to see where referrals are coming from and which ad campaigns are working best.
For example, I want to tell how direct email marketing campaigns are performing compared to one another. Normally I think most of these come up as 'direct' traffic in Analytics.
However, I want to know if there is some way I can change the URL's in the various ad campaigns like:
example.com?adcampaign=1
example.com?adcampaign=2
example.com?adcampaign=3
etc,
And then be able to see these in Google Analytics as referrals like Google, Facebook etc,.
Note:
I am using Google Tag Manager to handle advanced ecommerce tracking in Analytics
For future reference this is what is needed:
utm_source // the source it came from
utm_medium // the medium used
utm_campaign //the advertising campaign it is part of
ref: support.google.com/analytics/answer/1033863?hl=en
I have an enquiry that I need your advice.
For example,I have boosted a post from Facebook and I have indicated the URL of the post with UTM parameters from the Campaign URL Builder as the below:
Source:Facebook
Medium:social
As the above post is also a Facebook instant article and I have specified the Google Analytics codes in my page with the following UTM parameters:
Source:Facebook
Medium:social IA
May I enquire which UTM parameter will Facebook send to Google Analytics when the post is viewed as an instant article?
Thank You.
You don't need to hardcode campaignSource and campaignMedium in the tracking snippet. You can set referrer instead.
Here is the full snippet: https://stackoverflow.com/a/55262002/5331610
We would like to know how we can get the AdWords search term when a user clicks on one or our ads and lands on our landing page. We inspected the Request.UrlReferrer value, but it doesn't contain it. We have auto-tagging turned-on on our account, so it should be sent in the utm_term url parameter, but that parameter is not being sent to my landing page.
This blog post provides useful info about recent changes to Google Analytics and how to obtain this information.
You can also use the AdWords API's SEARCH_QUERY_PERFORMANCE_REPORT.
I'm new to google analytics and I'm a little confused on how to get an unpaid campaign up and runnning. I'm making the campaign in order to track links to a page from different sources (website buttons, emails, newsletters, etc.). What I'm trying to do is set something up in GA so that I can track how people are getting to a specified page. I've been reading this as well:
https://support.google.com/analytics/answer/1033863?hl=en&ref_topic=1032998
Do I have to create the campaign in google analytics (and if so where) or do I just apply the appropriate campaign/tracking tags to the links I need tracked and it automatically creates it? Also, how would this work with emails?
Thanks for any help!
Essentially, you will build the campaign tracking URL in URL Builder and put those links in your email, newsletter, etc. Once visitors start to click the links via the email, a campaign will be created under Acquisition > Campaigns.
You do not need create campaigns at Google Analytics: when you tagged campaign manually or at URL builder, your campaign data(source name,campaigh name and others) will be categorized by Google Analytics automatically.
GA parses tags at your links and save data about you campaigns.