Google Analytics. Where is historcal events data? - google-analytics

I'm receiving data from my GA, but it can be viewed only under the real-time reports events tab. But where GA stores these events? I mean where GA saves all received events? Is it possible to view for example events for several past days or several past months?

in the sidebar choose "all events" and select the event you are looking for.
you change the time interval on the top left of the page.

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Google Analytics 4 Purchase event updates

We have noticed purchase events in our Google Analytics 4 report coming through in Realtime as 'ecommerce_purchase', rather than 'purchase', as it has always been:
We have not updated anything within the GTM container or the GA4 report. The GTM Purchase tag continues to reference 'purchase' as the event, and is untouched:
Up until last Friday (16/01/21) our report was only ever receiving a 'purchase' event until this weekend where this new 'ecommerce_purchase' is now being tracked. It seems intermittent, where we can see 'ecommerce_purchase' in the GA4 Debugview, then run the same test a minute later where we then see 'purchase' as the event tracked in Debugview.
The dataLayer and code have remained untouched. When testing ourselves and viewing the tags fired in the GTM Preview, the 'purchase' event triggers our GTM tag, and the dataLayer displays all information from this event with no mention of 'ecommmerce_purchase'.
Would anyone have any idea as to what is causing this? Or, is anyone experiencing this as well?
Any help is much appreciated.
Thanks!
You might want to check in your Create Events/Modify Events to see if someone created a new event based on the purchase event or modified the purchase event coming in and renamed it to ecommerce_purchase.
Go to All Events > Create Events or Modify Events to see if any have been created.

How to count the buttons clicks, with google analytics

I have a problem with google analytics code when i try to count how many times, clicked a specific button, on my wordpress site. To be more specific, on my website, i would like to count, with google analytics, how many times someones click specifics buttons.
So the steps i followed for doing this were:
inserted this code:
inside of buttons tags, which i would like to count.
Created a goal event in google analytics, which in "goal details" in analytics, i inserted these values
for "Category"-Form
for "Action"-Button
for "Label"-Business Strategy.
When i saved both of them, in the beginning, google analytics counted how many times click the specific button, but after a while stopped the count.
I would like to ask, i had made anything wrong with the code and how to resolve this problem?
You can see how many times the button has been clicked from the report 'Behavior -> Events -> Top Events' under column 'Total events'.
The goal instead counts the sessions that triggered that event, so if an user in a session clicks 5 times on the button you will get 5 total events but only one goal (also intended as a unique event).

Event Tracking without creating Goal in Google Analytics

How to do event tracking and send data to Google Analytics without creating a Goal in Google Analytics.
e.g. If I have 6 image links on the homepage, I want to do event tracking and send data to GA that how many people clicked on which image/category. But don't want to create goal for it.
As long as there is tracking code attached to your image, you can see events at Google Analytics at Behaviour -> Event -> Top Events, there you will be able to see reports by event category / event label / event action. You don't need a goal to achieve so.

How do I filter out certain events from Behavior Flow reports in Google Analytics?

I want to track a certain group of events related to purchasing on my website.
It would be the best option for me to use Behavior Flow Report to analyze the event flow.
But, since there are a whole lot of events being tracked on my website, analyzing Behavior Flow report isn't that easy, since it includes other events not related to purchasing.
Is there a way to filter out certain events from this report, so that the report only shows sequences of chosen events (say, filtering by category).
Well, since nobody could answer the question, there's a reasonable solution I've found: you just have to create a separate view for your account, then go the "filter" settings under the view you created and create a filter that excludes all hits with the event category you don't want to see in the event flow report.
You can also set up a filter to only include hits of a certain type.
You'll want to create a segment that contains the particular event category you're looking for.
In the Behavior Flow report, click "Add Segment" (at the top), then click "New Segment". Go down to "Conditions" and change the dropdown to "Event Category". From there, just add the criteria you want, name the segment, and then select it from the Segment area.
Now your Behavior Flow (and all other reports) are filtered by that segment based on your event category.

Google Analytics - Events versus Pageviews, can you compare them?

A mortgage page on our website is accesible by multiple links on one page. In order to determine which of the links on that same page has been clicked on, I use event tracking. All events for these links are being stored under the category: "mortgage"
When I look at the total number of pageviews for this mortgage page and the total number of events for the event category "mortgage", the number of pageviews is 10%-20% higher.
My questions are:
Can I compare pageviews and events?
If not, why not?
Thanks,
Aart Nicolai (funda.nl)
You can create a report.
Create a new custom report
In the Metric Groups, select metrics: "visits" and "Pageviews"
In Dimension, select "event category", "event action", and "event label"
The 10%-20% that your seeing are people that are viewing the page and not clicking the link that you have the event on.
Comparing them is the best way to determine how well the site is performing in terms of enticing visitors to click on the link.
Incidentally, within Google Analytics, you can add the Page dimension to your Events reports to get a breakdown of which page the user was on when the event occurred. This is especially useful if you have similar events on different pages of the site.

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