A mortgage page on our website is accesible by multiple links on one page. In order to determine which of the links on that same page has been clicked on, I use event tracking. All events for these links are being stored under the category: "mortgage"
When I look at the total number of pageviews for this mortgage page and the total number of events for the event category "mortgage", the number of pageviews is 10%-20% higher.
My questions are:
Can I compare pageviews and events?
If not, why not?
Thanks,
Aart Nicolai (funda.nl)
You can create a report.
Create a new custom report
In the Metric Groups, select metrics: "visits" and "Pageviews"
In Dimension, select "event category", "event action", and "event label"
The 10%-20% that your seeing are people that are viewing the page and not clicking the link that you have the event on.
Comparing them is the best way to determine how well the site is performing in terms of enticing visitors to click on the link.
Incidentally, within Google Analytics, you can add the Page dimension to your Events reports to get a breakdown of which page the user was on when the event occurred. This is especially useful if you have similar events on different pages of the site.
Related
I'm receiving data from my GA, but it can be viewed only under the real-time reports events tab. But where GA stores these events? I mean where GA saves all received events? Is it possible to view for example events for several past days or several past months?
in the sidebar choose "all events" and select the event you are looking for.
you change the time interval on the top left of the page.
I have a problem with google analytics code when i try to count how many times, clicked a specific button, on my wordpress site. To be more specific, on my website, i would like to count, with google analytics, how many times someones click specifics buttons.
So the steps i followed for doing this were:
inserted this code:
inside of buttons tags, which i would like to count.
Created a goal event in google analytics, which in "goal details" in analytics, i inserted these values
for "Category"-Form
for "Action"-Button
for "Label"-Business Strategy.
When i saved both of them, in the beginning, google analytics counted how many times click the specific button, but after a while stopped the count.
I would like to ask, i had made anything wrong with the code and how to resolve this problem?
You can see how many times the button has been clicked from the report 'Behavior -> Events -> Top Events' under column 'Total events'.
The goal instead counts the sessions that triggered that event, so if an user in a session clicks 5 times on the button you will get 5 total events but only one goal (also intended as a unique event).
I want to track a certain group of events related to purchasing on my website.
It would be the best option for me to use Behavior Flow Report to analyze the event flow.
But, since there are a whole lot of events being tracked on my website, analyzing Behavior Flow report isn't that easy, since it includes other events not related to purchasing.
Is there a way to filter out certain events from this report, so that the report only shows sequences of chosen events (say, filtering by category).
Well, since nobody could answer the question, there's a reasonable solution I've found: you just have to create a separate view for your account, then go the "filter" settings under the view you created and create a filter that excludes all hits with the event category you don't want to see in the event flow report.
You can also set up a filter to only include hits of a certain type.
You'll want to create a segment that contains the particular event category you're looking for.
In the Behavior Flow report, click "Add Segment" (at the top), then click "New Segment". Go down to "Conditions" and change the dropdown to "Event Category". From there, just add the criteria you want, name the segment, and then select it from the Segment area.
Now your Behavior Flow (and all other reports) are filtered by that segment based on your event category.
The typical situation I'm dealing with is an ASP.NET form page (generally an opt-in or sign-up form) that posts back to itself when the user hits submit. By default, Google Analytics will track both of these views as the same page, so it's not possible to detect which visits are the initial view vs. which are the "success" view.
In the past, I've dealt with this in one of two ways:
Using Event Tracking to track form submission as an event. This works fine, but in GA you don't see this metric in the same place as you see the initial page views.
Dynamically adding a querystring to the form's action attribute so the resulting pageview actually shows up as a different page in GA. This feels like a hack, but I like the way the data shows up in GA.
Is either of these approaches preferable, or is there a better way to do it that I haven't thought of?
Have a look at virtual pageviews, using them you can make GA think of any event like it was a pageview with the URL you specify.
For example, if I have a news page that's already being tracked via GA and I add a javascript event to capture clicks on a specific link to the news page (e.g. navigation) am I then 'double counting'?
If a fake pageview is not beneficial in this situation, and from your description that you're looking to track an engagement click on your page, use Event Tracking instead of Pageviews.
Tracking a click/event is easy (especially if you're already using Javascript). The best part is that this event is not considered a page view, keeping those stats safe.
The implementation is simple and allows for quite a bit of customization:
_trackEvent(category, action, opt_label, opt_value)
Below is an example of a link that's been encoded with an event tag:
Play
Here's the Google Analytics resource page on Event Tagging:
http://code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.html
Well it's not a real page view, but Google Analytics thinks that it is--i.e., it shows up in your pageview counts.
Fortunately, it's easy to filter those so they don't contaminate your pageview data.
So for instance,
_gaq.push(['_trackPageview', 'unique_virtual_pagename']);
So in your GA Browser, you'll see the number of clicks actually shown as the number of pageviews of *unique_virtual_pagename*, which is not good.
There are a two ways to fix this (that i am aware of): (i) set a temporary filter at the bottom of the pageview table; or (ii) set a persistent (c*ustom*) filter in your Admin Panel (which i think is best) to remove pageviews having only the name *unique_virtual_pagename*, or whatever name you've chosen. This will of course take up to 24 hours to set, so the best plan is to set the filter first, then add the javascript to your page. so the filter is active when you begin collecting clicks.
But that just solves the problem of disaggregating these virtual pageviews from your real pageviews, you still need a way to count/record them.
I prefer to create a separate profile in these cases. So first, i filter the virtual pageviews from my actual pageviews using a custom filter, then i create a new profile which has another filter excluding everything but these virtual pageviews. I usually give that profile a name based on the event.
What you're doing is registering what's called a 'virtual page view'. To GA it's seen as a real page view and shows up in your content report's and page view counts etc. This is often useful if you want to show a page view for media that GA can't track. It's also commonly used to count an event, such as a button click, as a goal conversion.
If you just want to record the event and not count a page view you should look at using GA event tracking instead.