Way to use Google Search API to access Google Enchanced Events results? - web-scraping

I am working to automate Google searches for events in a specific area. When manually searching for events, for example "concerts in Los Angeles" there is a form of enchanted rich results called "Events" that feature structured data like date, event title, host, etc.
I would like to automate the searching for these events, but cannot figure out an API or site that allows for the scraping of these Events blocks. Is there a google search keyword or other method in which I could isolate these events?

Related

Retrieve Google Analytics 4 event parameters via API

Google Analytics (particularly version 4, "GA4") has various predefined events, each with its own parameters. E.g. the purchase event has an items parameter, which contains data such as item_id and item_name for each purchased item. JS code on a website can send these events and pass the extra data, and I can actually see the data in the "Analysis hub" in the Google Analytics interface.
Is there a way to also fetch this extra data using the Google Analytics Data API? There is a way to retrieve some predefined dimensions and also "custom dimensions" (via customEvent:parameter_name), but e.g. purchase item data doesn't seem to be a part of that.
Do I have to define custom dimensions (e.g. a purchasedProductId) and send them in addition to the items parameter, if I want to access this data via API?
Jan,
Ecommerce reporting is not yet supported in the Google Analytics Data API. I will update this question once I have more information about the timeline of this feature implementation.
Thanks,
Ilya
The Google Analytics Team

Can Firebase Dynamic Links be used to attribute installations to marketing campaigns?

Firebase Dynamic links allows you to set the utm campaign parameters, however I have not been able to find a clear answer if the campaign parameters survive the installation process and are attributed.
We would like to generate our own dynamic links for non-adnetwork campaigns, e.g. posting on facebook, within edm's etc and be able to work out what campaigns are driving the most installations.
For the campaign information to survive, you'll need to utilize the provided fields when constructing your links. Specifically, the "social media tag parameters" look useful in this case.
However, that info isn't going to be captured in analytics as a campaign, necessarily, and you'll either need to coax this data to generate useful reports or import it into BigQuery for more advanced analysis.

Export Google Analytics UTM measures to spreadsheet

My team is creating several UTM links and we would like to achieve better understanding of our campaigns through a google spreadsheet.
Our spreadsheet lets us prepare easily new UTM links, but we would also like to gather data related to the activity of those UTM links, that we would otherwise have to get through google analytics and selecting the right parameters
Is it possible to add an extra column(s) that would automatically retrieve such information from Google Analytics ? Maybe a script that we can run once in a while, and that would pull the number of clicks GA has registered for every UTM link ?
Online I have found some scripts to assist UTM link generation, but nothing about actually retrieving/exporting the results automatically to a spreadsheet.
The most straightforward way would be to use the Google Analytics Spreadsheets Add-On and filter (or segment) by your campaign (utm) information. You can configure multiple independent reports for different campaigns and set a trigger to have it updated automatically in regular intervals.

Google analytics: how to count occurrences of each item in internal search listing

In company I am working on a website that presents users' announcements. Announcements can be searched through our internal search engine. SO far we have implemented Googla Analytics API to present our users 'pageViews' information of their announcement, but they also want to know how often their announcement has been shown in search listing (probably to compare with pageviews and later modify some information like title or thumbnail of announcement to gain CTR). How can we collect such data? I obviously tried to google it, but couldn't find any information.

Best way to generate an automated report in Google Analytics for a specific collection of URLs

Currently using Google Analytics as a supplement to our paid tracking software, but neither of them are giving us exactly what we need.
I have a list of about 60 or so urls (out of about 1500) on the site that I wish to setup a monthly report for that can be emailed to multiple recipients. I can't seem to figure out how to create a report showing just the hits on these 60 urls, I can apply advanced filters on the content page but those disappear after a while and sometimes error out when adding too many URL's.
Is there a method I'm missing in Google Analytics to achieve this goal or am I better running an SSIS package to pull the URL's from the API and formatting a document that way?
Yeah, advanced filters are not really designed for this kind of thing.
Here are some things which may work for you:
Try setting up a new GA Profile with an Include filter to filter only the URLs that you want to report on. You can use a regular expression to identify the 60 URLs. Then these will be the only URLs tracked in that particular profile.
Try setting up an Advanced Segment to select the Pages using a very long "OR" filter.
You could set up a new GA account and log the URLs into that account with additional tracking code. This is not really recommended as the 2 accounts will share tracking cookies.
Use Excellent Analytics to pull down data into Excel for the URLs in question using the GA Export API.

Resources