Get Active Users vs Total Users till Google Analytics is set up - google-analytics

I need to get the total number of users that've visited my website vs users visited only last week.

The way you've worded the question sounds like you need to know it before Google Analytics is set up? If it is already set up, there's an easy way to compare in Analytics if you go Audience > Overview and change the date in the right corner.
image showing the date range tool in Google Analytics
If it's before you're setting up Google Analytics, unless your website's CMS has a reporting section there's no way to check.

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Firebase does not track clicks on dynamic links

I have created a dynamic link through the Firebase console. The link works correctly according to its flow.
The issue is that the link analytics does not work. On the day of creation, Firebase counted clicks. But on the day after creation, total amount of clicks is equal to zero (while I know that there were at least 11 clicks).
How to solve this?
There are a couple of things that may have happened here:
1) There was recently a change that meant that clicks are no longer reported right away. This is actually to enable the new link analytics API: https://firebase.google.com/docs/reference/dynamic-links/analytics
2) Dynamic Links also reports to Google Analytics for Firebase. These reports default to showing "yesterday" which can be a bit confusing. GA also batches its reporting on the client side to save battery, so even though analytics are recorded, they aren't necessarily reported until later.

Google Adwords and Google Analytics display different results

I created a Adwords Campaign about a Month ago. I'm usually a developer, so I'm not too great with eCommerce and marketing. Usually my Boss does this kind of work. He is managing campaigns and the Google Accounts. Now we ran into a Problem.
This was the first Campaign I created so I was a bit unsure. Now Google Analytics and Adwords display different date. As I compared the two, I found that Adwords had about 7% Clicks than the Sessions in Analytics.
I'm aware that a Adwords Click and a session in Analytics are different thing. For example when a User Clicks the Campaign and visits the side, clicks back and reclicks the Campaign, two Clicks are counted, but that in only one session.
My Boss said he couldn't imagine that about 7% of all users are clicking the Campaign ad within a session. Could there be another reason why this occurs? I checked on this Checklist by Google if I made a Mistake, but I didn't find anything. Has anyone experience with this situation?
Are you using IP filtering to filter out people at your company from your Analytics reports? If you are, and you aren't using IP filtering in AdWords to prevent people at your company from seeing your ads, you may be getting clicks on your ads from employees that are being filtered out of your analytics report. This would explain a higher click than session rate as well.
How large is your company? I've worked for a company before where we did, in-fact, have employees (outside of marketing) that would do searches for our company on google to "see where we ranked" and then randomly click on our ads. They didn't realize that those clicks were costing us (and inflating our metrics). When we found out, the marketing team about lost our minds. Luckily we had a fairly large budget, but still, it was maddening.

Google Analytics doesn't record adwords conversion

I use an I-Frame where there are 3 steps to complete an order. On the last step the conversion is recorded. The adword will link to the page which includes the I-Frame, from there the users has to go through the 3 steps in the I-Frame.
In the I-Frame the following functions are used: Multiple GA accounts (main website and I-Frame website), Google Enhanced E-Commerce, Adwords conversion on last page.
As you can see on the images below the conversions of Adwords doesn't show up in Google Analytics, in Google Adwords is everything OK.
Does anyone know where I have to look for to get the conversions of Adwords in Google Analytics?
Image 1:
Image 2:
What type of goal do you have this setup as in Analytics?
You can use the drop down filter to display different goals in your table view as shown here
You can also use the Explorer tabs above the chart to have your table display only goal 1, goal 2, or ecommerce related data.
Does that help?
It seems that you do not properly share the Google Analytics client ID between your main site and the iFrame (which I suppose is being served from a different host / domain). As a result of this, the conversions within the iFrame are being attributed to a referral coming from your main web site instead of Paid Search.
In order to provide the correct client ID to Google Analytics inside your iFrame, you need to pass it from the main web site. Have a look at the documentation for an idea on how to do this.
One of the basics is that conversions measured by adWords script is going to calculate the conversions with its own attribution model, which is going to be different from conversions being measured by analytics (defaut or custom model): https://support.google.com/analytics/answer/2679221?hl=en
You can measure data on GA by setting up either a google analytics conversion or a goal tag on the last page.
Details here: https://support.google.com/adwords/answer/1722054?hl=en

Google Analytics not generating data

I'm new to Google Analytics. Yesterday, I created an account and I pointed it to our website. I've added the JavaScript codes that Google Analytics generated for us. I put the code on all of our .html files.
I've been hitting our website from outside and so does my officemates since last night and also today. However, when I visited https://www.google.com/analytics under Reporting, everything was showing 0. I don't see any single spike at all.
I would recommend navigating to the Reporting -> Realtime -> Overview tab within your Google Analytics (GA) account. This is an almost realtime view into users on your site. In a separate tab access your site and refresh the page, this page view event should then be visible in the GA Realtime view.
If you can see your page view then its likely that you've inserted the correct GA script into your page and that you've used the correct GA property id. If you cant see your own page view then you will know that your script is incorrectly inserted or your GA property id is incorrect.
Last bit of advice: GA often has a 24-48 delay before you are able to use its full suite of insight tools (such as GA Goals). If you're expecting to see Goals populate immediately you're gonna have a bad time.
Last-last bit of advice: make sure that you select the current date from the date range picker in the top right of the GA Reporting view. It defaults to yesterday.

What Google Analytics information do you find most useful?

I'm working on a google analytics dashboard for a CMS I've created. I'm trying to decide exactly what information to display to the user. So what information would you want to see at a glance (when you first log in) and what information would you want access to, but don't need to see every time you log in?
Do you have a customer? You might want to ask them.
The time spent on page is the most valuable. You can see what pages result in reading and which pages are ignored.
The referrers and keywords is the next most valuable, because that tells you if your promotions are working or not, if you are getting the right audience.
Google analytics has some integration with adwords' analytics and that is on my periodid checklist as well.
Everything else depends on if you have a specific question in mind, like is it safe to start ignoring MSIE6 users, are there enough users of Opera visiting to care how things render for Opera, do I need to pay attention to international readers and add internationalization features to my website, etc.
A:
Visits count (today, yesterday, this week, this month);
Page views, references, adwords effect;
B:
Bounce rate, effective keywords, browsers usage (in %)... stuff like that.
Sometimes, it's all about the $$.
The Adsense revenue for different pages and for different keywords.

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