I created a Adwords Campaign about a Month ago. I'm usually a developer, so I'm not too great with eCommerce and marketing. Usually my Boss does this kind of work. He is managing campaigns and the Google Accounts. Now we ran into a Problem.
This was the first Campaign I created so I was a bit unsure. Now Google Analytics and Adwords display different date. As I compared the two, I found that Adwords had about 7% Clicks than the Sessions in Analytics.
I'm aware that a Adwords Click and a session in Analytics are different thing. For example when a User Clicks the Campaign and visits the side, clicks back and reclicks the Campaign, two Clicks are counted, but that in only one session.
My Boss said he couldn't imagine that about 7% of all users are clicking the Campaign ad within a session. Could there be another reason why this occurs? I checked on this Checklist by Google if I made a Mistake, but I didn't find anything. Has anyone experience with this situation?
Are you using IP filtering to filter out people at your company from your Analytics reports? If you are, and you aren't using IP filtering in AdWords to prevent people at your company from seeing your ads, you may be getting clicks on your ads from employees that are being filtered out of your analytics report. This would explain a higher click than session rate as well.
How large is your company? I've worked for a company before where we did, in-fact, have employees (outside of marketing) that would do searches for our company on google to "see where we ranked" and then randomly click on our ads. They didn't realize that those clicks were costing us (and inflating our metrics). When we found out, the marketing team about lost our minds. Luckily we had a fairly large budget, but still, it was maddening.
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I have implemented facebook ads which shows my website received 290 link clicks over 2 days , but in my google analytics from the day before I started ad it shows 57 users , why is it so ?
There are several reasons why there is a discrepancy between clicks on Facebook Ads (as well as on Google Ads) and Google Analytics sessions. It is a more or less known situation.
Some of these are for example that you are comparing 2 different pieces of information, such as clicks on one side and sessions or users on the other.
Clicks can include clicks on different elements or double clicks.
The session is also detected when the Analytics code on the site page is loaded, so if the user clicks on the ads and exits before the site page is loaded (for example because it loads slowly or because he didn't want to click) you will have clicks counted but not sessions.
In your case you are also talking about users, so the discrepancy is certainly higher since if the same person clicks an ads from his smartphone in the morning, then in the afternoon, then in the evening, he will have 3 clicks on Facebook Ads, in the best of cases will result in 3 sessions in Analytics but for the latter it will result in 1 user.
Adding to Michele's answer a couple of points:
Make sure your cookie banner allow Google Analytics and FB Pixel in the same way (e.g. both are loaded only after the user's acceptance), and make a test also with an AdBlock.
Try optimising your campaign for landing page view optimisation, as they will be counted only those users who click on the ads AND load the page. Maybe this will help.
Edit: be aware about the iOS14 changes that may impact this tracking as well
I need to get the total number of users that've visited my website vs users visited only last week.
The way you've worded the question sounds like you need to know it before Google Analytics is set up? If it is already set up, there's an easy way to compare in Analytics if you go Audience > Overview and change the date in the right corner.
image showing the date range tool in Google Analytics
If it's before you're setting up Google Analytics, unless your website's CMS has a reporting section there's no way to check.
I'm trying to find a way to track "paid traffic" from Youtube, ie. people who click on one of our ads, got redirected to one of our videos, then clicked on a link in the comment section. At the moment everybody coming from Youtube appears under the Youtube channel in our analytics.
Yet, inside Youtube Analytics, I can see that 90% of people watching specific videos come from paid traffic.
I tried to see if I could get any possible information from the youtube APIs but it looks like nothing is useful, event to determine how could be the split between paid/unpaid traffic.
Also, impossible to find a split by video.. except in GA. Therefore, no possible link?!
1/ Is it possible to link paid traffic internal to Youtube and part of the "youtube" channel traffic in GA? data-wise or just mathematically?
2/ Is there a way to hadve an idea or approximate the convertion rate?
PS: I know this should not be seen a pure conversion channel*
To answer your questions:
1. Is it possible to link paid traffic internal to YouTube and part of the "YouTube" channel traffic in Google Analytics? data-wise or just mathematically?
As far as I know, yes it is possible. In fact, there's no better way to analyze your new brand channel layout than integrating it with Google Analytics. Reasons as given:
The main difference between YouTube analytics and Google Analytics is that the former provides data about the videos, while the latter provide data about the visitors of the channel’s pages.
To use this feature, please refer to the steps given in How to integrate your YouTube One brand channel with Google Analytics
2. Is there a way to have an idea or approximate the conversion rate?
I tried looking for documentation on conversion rate but it seems that this doesn't exist as also mentioned in Conversion rate between YouTube views and track sales
And, as suggested in Google AdWords Help, in tracking viewer conversions for video ads,
Since video advertising doesn’t always drive immediate conversions, we recommend that you look at view-through conversion data, which shows the number of online conversions that happened within 30 days after a viewer saw, but did not click, your video ad.
I hope that helps.
I use an I-Frame where there are 3 steps to complete an order. On the last step the conversion is recorded. The adword will link to the page which includes the I-Frame, from there the users has to go through the 3 steps in the I-Frame.
In the I-Frame the following functions are used: Multiple GA accounts (main website and I-Frame website), Google Enhanced E-Commerce, Adwords conversion on last page.
As you can see on the images below the conversions of Adwords doesn't show up in Google Analytics, in Google Adwords is everything OK.
Does anyone know where I have to look for to get the conversions of Adwords in Google Analytics?
Image 1:
Image 2:
What type of goal do you have this setup as in Analytics?
You can use the drop down filter to display different goals in your table view as shown here
You can also use the Explorer tabs above the chart to have your table display only goal 1, goal 2, or ecommerce related data.
Does that help?
It seems that you do not properly share the Google Analytics client ID between your main site and the iFrame (which I suppose is being served from a different host / domain). As a result of this, the conversions within the iFrame are being attributed to a referral coming from your main web site instead of Paid Search.
In order to provide the correct client ID to Google Analytics inside your iFrame, you need to pass it from the main web site. Have a look at the documentation for an idea on how to do this.
One of the basics is that conversions measured by adWords script is going to calculate the conversions with its own attribution model, which is going to be different from conversions being measured by analytics (defaut or custom model): https://support.google.com/analytics/answer/2679221?hl=en
You can measure data on GA by setting up either a google analytics conversion or a goal tag on the last page.
Details here: https://support.google.com/adwords/answer/1722054?hl=en
The impessions of a DFP campaign are equal to the unique page views counted by Google Analytics. One would expect that the impressions would be equal to the page views and not the unique pageviews since the banner is rendered in every page of the website. What am I missing?
If you see significant discrepancies (>10%) between the reports in your DoubleClick for Publishers account and those in Google Analytics, please keep in mind these important points:
Analytics tracks page views while DoubleClick for Publishers counts ad impressions. Be sure you are comparing reports that match the appropriate pages in Analytics with the proper slots in the DoubleClick for Publishers reports.
Use the inventory reports in DoubleClick for Publishers and segment by ad slots for the most precise comparison.
Enable the Unfilled impressions column to see if there are a significant amount of blank ads being served.
Verify that DoubleClick for Publishers and Analytics code are both on the same page and in the proper locations within the HTML.
Try using the new Analytics asynchronous code for optimal performance.
Even if your code is set up properly, statistics may still differ between DoubleClick for Publishers and Analytics. Learn more about differences between DFP and Google Analytics
There are a number of possible explanations.
I. Reasons why an ad impression in DoubleClick for Publishers may not equal a pageview in Google Analytics:
Separate JavaScript code: DoubleClick for Publishers counts an ad impression when the DoubleClick for Publishers ad code is executed by a user's browser. Similarly, Analytics counts a pageview only when the Google Analytics tracking code is executed by a user's browser. Because they are located in different parts of your page, it is possible that one of these JavaScript snippets will load and the other will not. For example, because Analytics recommends placing the tracking code at the bottom of your HTML, in very rare cases a user will enter and then exit a page before the page completely loads and before the tracking code is executed. In this case, DoubleClick for Publishers might count an ad impression, but Analytics won't count the pageview. This would result in a higher impression count in DoubleClick for Publishers than pageview count in Analytics. (see above link for new Analytics tags)
Iframes: Some publishers have placed DoubleClick for Publishers tags in an iframe to serve ads. Browsers that don't support the <iframe> tag will not report an impression. This can result in Analytics counting more pageviews than DoubleClick for Publishers counts impressions.
For browsers that do support iframe tags, putting the DoubleClick for Publishers tags within an iframe can result in an extra round trip between the browser and server. This additional latency can cause some users to leave the page before the browser has enough time to make the calls to both Analytics and DoubleClick for Publishers.
Security (blocking) Software: Your DoubleClick for Publishers impressions might also be decreased by personal firewall software or ad blocking software which can cause Google ads to not display on your site, or may obscure portions of the ad. Ad blocking features of your users' internet security software must be disabled in order to view Google ads.
Timezone: If your Analytics timezone doesn't match your DoubleClick for Publishers timezone, then the two sets of reports will be aggregating different time periods for the same displayed date. Learn how to set the time zone for your Google Analytics reports.
Analytics profiles: Analytics allows you to create different profiles that can be used to filter data. If you are viewing a profile that filters out some data, then the DoubleClick for Publishers data meant to correspond to the filtered-out data will not be shown. Browse through other articles about creating filters and controlling your report data through them.
II. Things to keep in mind when comparing ad impressions to pageviews:
Frames: If the Analytics tracking code is present with a framed page as well as the framing page, Analytics will likely register two pageviews for that visit. This can result in inflated pageviews in Analytics. Learn more about framed sites.
_trackPageview function: If you're using the _trackPageview function, your pageviews may be slightly inflated within Google Analytics. _trackPageview works by creating virtual pageviews for specific events such as PDF downloads that won't be tracked in your DoubleClick for Publishers account. Learn more about using virtual pageviews through Special Case Goals and Funnels.