I'm seeing Google documentation pages with both.
I want to know which one I should use:
transactionTotal (https://support.google.com/tagmanager/answer/6107169)
or
transactionRevenue (https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce)
Related
I have created 2 events with same name 'purchase' for universal analytics and for GA4 but the monetisation report is not correct in both the dashboards.
How can I create purchase event for both Universal analytics and GA4 and show the correct transactions in the report?
Also Can I create custom events like order tracking with product(item) parameter like purchase and create a custom report with all the parameters in the GA account?
Are you using a datalayer push for the ecommerce data that you want to display in your Analytics?
Or are you using dynamic values that you scrape from your website with custom javascript variables?
In any case, you have to include the correct structure in an event for the correct report to work.
I would recommend building a correctly formatted datalayer.push event that corresponds to GA4 standards.
For example:
How a purchase event should look like: https://developers.google.com/analytics/devguides/collection/ga4/ecommerce?client_type=gtm#make_a_purchase_or_issue_a_refund
Required and optional event parameters: https://developers.google.com/analytics/devguides/collection/ga4/reference/events?client_type=gtag
Then you can use a GA4 event tag to capture ecommerce data from the datalayer, and the UA tag has a checkbox that enables it to process GA4 data found in the datalayer.
This approach means that you will only have to support one type of Analytics structure on your website while you get ecommerce reports for both platforms.
I created a blog and a CMS for blog's admin. The CMS has it all that admin needs: views, geolocation, subscribers, etc, so I don't really need Google Analytics anymore.
What we do need is to monetise the website and we want to use Google AdSense for that and now comes the question:
If I implement AdSense, will it be able to count my views without using Analytics? Do I need to prove AdSense the number of my views somehow? If so, than how should I, if I don't use Analytics?
Yes, AdSense has its own interface with its own reports, it is independent from Analytics. However it indicates the number of views and interactions with the ads on your site, for sure it is neither a comparable nor a replacement tool for Anlaytics.
I've been trying to do a bit of research into this but am not really able to find a proper answer.
I have a number of ad campaigns for my site and I want to see where referrals are coming from and which ad campaigns are working best.
For example, I want to tell how direct email marketing campaigns are performing compared to one another. Normally I think most of these come up as 'direct' traffic in Analytics.
However, I want to know if there is some way I can change the URL's in the various ad campaigns like:
example.com?adcampaign=1
example.com?adcampaign=2
example.com?adcampaign=3
etc,
And then be able to see these in Google Analytics as referrals like Google, Facebook etc,.
Note:
I am using Google Tag Manager to handle advanced ecommerce tracking in Analytics
For future reference this is what is needed:
utm_source // the source it came from
utm_medium // the medium used
utm_campaign //the advertising campaign it is part of
ref: support.google.com/analytics/answer/1033863?hl=en
I'm looking to run a PPC campaign on LinkedIn, and I'm just wondering what the best way would be to show how many people that have clicked on ads, have placed an order. LinkedIn don't provide any form of conversion code - and I'm not sure how I could set this up within Google analytics?
use campaign tracking .This is the only way we can track visits from relevant campaign banners. Campaigns in Google Analytics :
https://support.google.com/analytics/answer/1033863?hl=en
Use this line below to create your campaign code.
https://support.google.com/analytics/answer/1033867?hl=en
use “Campaign Content” to separate banners (names) .
you can use Advance segments to track the number of conversions.
I'm new to google analytics and I'm a little confused on how to get an unpaid campaign up and runnning. I'm making the campaign in order to track links to a page from different sources (website buttons, emails, newsletters, etc.). What I'm trying to do is set something up in GA so that I can track how people are getting to a specified page. I've been reading this as well:
https://support.google.com/analytics/answer/1033863?hl=en&ref_topic=1032998
Do I have to create the campaign in google analytics (and if so where) or do I just apply the appropriate campaign/tracking tags to the links I need tracked and it automatically creates it? Also, how would this work with emails?
Thanks for any help!
Essentially, you will build the campaign tracking URL in URL Builder and put those links in your email, newsletter, etc. Once visitors start to click the links via the email, a campaign will be created under Acquisition > Campaigns.
You do not need create campaigns at Google Analytics: when you tagged campaign manually or at URL builder, your campaign data(source name,campaigh name and others) will be categorized by Google Analytics automatically.
GA parses tags at your links and save data about you campaigns.